recruiting content framework

Recruiting Content Framework

All the resources you need to develop your own content framework. Site:

Facebook recruiting bible

The Facebook Recruiting Bible

12 years after Facebook launched, recruitment marketing still doesn’t quite know how to think about Facebook. I still go to meetings where legacy thinking drives expectations and conversations…

Reinventing Recruiting

Reinventing Recruitment Marketing

Bit by bit, little by little, the recruitment marketing world looks less and less like it used to. You job has changed. The expectations have changed. The tools…


Are we being blinded by recruiting ROI?

A slavish devotion to ROI is a short-term solution with long-term consequences.


The New Recruitment Marketing Funnel

The recruitment funnel has changed. Have you? 

Why Content is Crucial to Recruiting Great Talent [podcast]

Why Content is Crucial to Recruiting Great Talent  


Report from Content Marketing World 2016

The big ideas and changing direction of content from the heart of Ohio, CMW2016.


Post It Whenever

For years, we’ve been told that there are “optimal times” to publish to social. But then the social world changed. Is it still true?

Are You Following Marketing’s Golden Rule?


Everyone Hates Your Email Marketing. Everyone.

The Ultimate Guide to Facebook Budgeting to Promote Jobs


Is It Time to Take Snapchat Seriously for Recruiting?


How Siri Impact the World of Job Hunting


The Unspoken Reason Recruiting Content Works

Highway to Hell: The Future of Recruiting is Terrifying.

“A note to my HR peeps out there: more regulations, more rules and more rigor is NOT the answer to slowing or stopping change – as the cliche…


Can you predict candidate quality?

As the consideration funnel gets longer (41% in the last two years by our data), we worry that this leads to more opportunities for candidates to get lost…


The Secret to Social Recruiting

Social recruiting sounds simple: take jobs, the primary currency of modern recruiting, and insert them into social channels. It’s so easy that there are dozens of bots and…


Why Hiring Is So Hard

Free ebook! The cold, hard reality is this: Recruiting great talent is getting harder each day. Bit by bit, platform by platform, degree by degree, the recruiting world…


What Does a Recruiting Digital Strategist Do?

In this episode of the Meshworking podcast, I talk to Dustin Carper, recruiter-turned-digital strategist at TMP Worldwide. We cover a lot of ground, including the definition of digital…


The Two Ways Content Drives Recruiting (and How to Measure its Value)

If you haven’t already read how content drives awareness and engagement, take a look at some of our previous articles on the subject, including the proof that content…


Recruiting Content: Yes, You Can Win a Rigged Game

TL;DR: Not having the ability to market and pay salaries like Google and Facebook doesn’t mean you are relegated to second-tier talent. If you tell your own compelling…


SEO, Applications and Recruiting: Podcast Interview

In the latest episode of the Meshworking Podcast, I talk to Patrick Welch, Digital Strategist and Analyst. In an example of looking at the forest instead of the trees,…


Employer Branding: An Interview with Elizabeth Denson

In our first Meshworking podcast, we interview employer brand consultant Elizabeth Denson and have an interesting conversation about what an employer brand is and isn’t, uncovering the difference…

The Recruiter’s Guide to Inbound Marketing

Over at, Matthew Kosinski interviewed Meshworking’s James Ellis about new data and insights surrounding the changing world of recruiting: So it makes sense that job seekers are…


Employer Brand: No One Knows You’re Superman, Clark

Super hero comics and movies are often predicated on a simple idea: that the super hero has a secret identity no one knows about. While the world may…

Attracting Top Talent: Only A Fool Competes On Price

Over at ZoomForth’s blog, we posted about how competing on salary is a fool’s errand: Establishing meaningful value for the candidate will trump high salaries more often than…

Here’s Proof That Content Will Bring You The Most Important Job Applicants

From our post in Content is far more effective at encouraging applications for those with the most experience and helps entry-level applicants self-select out of the process….

content impact index

Measuring the ROI of Content: The Content Impact Index

TL;DR: The impact content has on encouraging prospects to apply is actually measurable, giving you a chance to show exactly how powerful and valuable your recruiting content is….


What Content Do You Need To Recruit?

Obviously, your job descriptions – those 550-word jargon-rich and meaning-light blurbs – are not getting the job done. You can’t convince anyone who might be at all selective…


Your Prospects Don’t Trust You

I would bet that you are an honest and forthright person. You don’t cheat at Monopoly, you pay your taxes on time, you’re a decent tipper, you don’t…


Twitter Super Powers for Talent Acquisition

Are You Tweeting Your Potential Employees Away? There’s no denying that I love Twitter. And I know a lot of you do, too. With 284 million registered users,…


4 Digital Mistakes Made by Recruiting Marketers

Mistake #1: Focusing on their social media audience size Have you bragged about how big your social media audience is lately? Maybe you’ve hit a nice milestone, like…