The Employer Brand Manifesto

The Employer Brand Manifesto

Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside recruiting team, we aren’t recruiters. If we live…

The Fix to Your Broken Recruiting Funnel? A Different Funnel

The Fix to Your Broken Recruiting Funnel? A Different Funnel

That said, the consideration funnel has serious limitations. Seen through its lens, most recruiting and hiring problems come in two forms: “top of the funnel” issues and “holes…

how your employer brand is born

How Your Employer Brand Is Born

Understand all the elements that create and communicate your employer brand to the world. If our goal is to establish and share our employer brand, you need to…

How to Correctly Diagnose 5 Common Talent Problems

We all want solutions, whether it’s at the doctor’s office, the IT desk or in our hiring systems. But in our zeal to find an answer, we sometimes…

Attract more applicants: 7-step guide to stellar job postings

Rachel Mucha wrote up my ERE presentation on how to make any job posting better quickly and cheaply.

The Algebra of Employer Brand

The Algebra of Employer Brand

3 minute video on how to truly see your employer brand.

Solving Recruiting’s “99%” Problem: How to Turn Engaged Candidates into Advocates

What’s the purpose of your job? Hang on — that wasn’t meant to be accusatory. Companies often lose sight of what recruiting is really about, so I wanted…

selecting an employer brand consultant

Can an “outsider”​ really help you tell your employer brand story?

Does building your employer value proposition or employer brand position feel like watching one of those house shows where they just knock out walls and rebuild kitchens in…

It’s the Little Things: To Build a Great Employer Brand, Start Small

Lots of people think of employer brand as something “big.” They think that it requires huge budgets and that it is something expressed in Super Bowl commercials, at…

bridging the gap between consumer and employer brand

The Great Divide? Integrating your consumer and employer brands

Do your consumer brand and employer brand exist in two separate dimensions? Fostering relationships between your employer branding and marketing teams and integrating your people in your storytelling…

Dear Talent Acquisition Leader: What Your CHRO Really Wants You To Know

The Unvarnished Truth About What The C-Suite Really Wants From Recruiting Dear Talent Acquisition Leader, You’ve been lied to. I’m sorry, but it’s true. How? You were handed…

What’s your employer brand DNA? The secret to bringing your EVP to life

What’s your employer brand DNA? The secret to bringing your EVP to life

If you ignore the mountain of garbage science and science fiction within Jurassic Park, you can still take away a simple idea: that the tiniest DNA contains the…

Marketing People Podcast: Build Your Employer Brand with James Ellis

One hour interview with James Richter

what kind of recruiting video should I make?

What Recruiting Video Should I Make?

If you haven’t already, THIS is the year to start taking video seriously, either as a way to attract attention, build a brand, or drive applicant action. And…

difference between culture and brand image

Understanding the difference between culture and brand

Culture is a word that is used a lot these days, so much so that people seem to forget its meaning! But, according to James Ellis, “It’s real,…

Comprehensive employer brand architecture

Comprehensive Employer Brand Architecture

How leadership, culture and hiring creates your brand, position and promise It is easy to say changing one’s employer brand is difficult, that it borders on herding cats…

20 Experts Reveal How Talent Acquisition Will Change In 2019 (+ How We Can Keep Up)

2019 is the year the business gets a lot more involved with recruiting, both the processes and the tools. Recruiting tends to look at all of its problems…

employer brand pattern recognition

Smarter Employer Branding Goes Beyond Recognition

If I asked you to close your eyes and tell me what brand of soap you use, could you? Or could you kinda/sorta remember what the bottle looks…

The Impact of Online Reviews: How Feedback Leads to Change in the Workplace

We had some instances of that happening back when I was at Groupon. The most obvious was that after getting dinged for “bad interviews” we put together a…

employer brand is different on purpose

Different on Purpose: Solving Recruiting Problems With Employer Brand Thinking

Let’s say for a minute that while you as a recruiting professional are pretty darn good at your job, that your boss is pretty darn good at her…

employer brand is a business strategy

Employer Brand Isn’t a Hiring Strategy. It’s a Business Strategy.

There’s a tried and true playbook when a business faces a brand crisis: Admit the problem, give communication responsibilities to the top person, and over-correct on the solution….

7 companies winning the talent fight

7 Secrets of Companies Who Are Unexpectedly Winning the Talent Fight

There are plenty of “obvious” candidates for companies who are doing amazing things to attract, hire and retain great talent within their business. They show up on the…

Employer Branding: Five Experts Explain How to Stand Out From the Competition

“If we say we’re all about letting people make an impact, we compare that to massive companies where it’s rare for an individual to make an impact. In…

Employer Brand Is About the Business (Not Just Recruiting)

Employer Brand Is About the Business (Not Just Recruiting)

Think about a great hire. Think about the employee who referred them. Think about the HRBP who approved the req. Think about the Compensation Specialist who approved the…

uncertainty kills in recruiting

Uncertainty Kills: The Root Cause of All Your Recruiting Problems

Hiring is a minefield, with hidden and not-so-hidden problem, obstacles, issues and objections scattered between here to the acceptance. As a recruiter or recruiting leader, you are tasked with shepherding…

To Create or Curate? Five Employer Branding Experts Reveal Their Content Best Practices

So I’m probably in the minority here because I don’t think I control the narrative. I think at best I can influence the narrative by inserting my talking…

The 4 Biggest Mistakes Companies Make in Employer Branding

The 4 Biggest Mistakes Companies Make in Employer Branding

At this stage, I’d wager that you’ve spent some amount of time seriously thinking about one of the two hottest topics in recruiting: artificial intelligence or employer branding….

James Ellis on the Chad & Cheese show

Interview: @TheWarForTalent aka TalentCast aka James Ellis

On a slow week that saw us celebrating America’s birthday, the boys are taking a break from the weekly rundown and chatting with The War for Talent’s James…

Hiring is too important to leave to recruiters

Hiring Is Too Important to Leave to Recruiters

As this is being written the day after Anthony Bourdain died, it might be appropriate to start with a kitchen metaphor. If you’ve ever had a chance to…

1 Metric to Rule Them All

1 Metric to Rule Them All

Let’s stop with the madness, folks. With the influx of available data now available to your average (or even amazing) recruiter, it doesn’t take long to feel overwhelmed…

How Groupon Does Employer Branding

How Groupon Does Employer Branding

We’re with a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google,…

The unsexy employer brand

The Unsexy Employer Brand

There are clothes that only look good on models and mannequins. Unstructued flouncy dresses and suits that only work if you’ve spent four hours a day at the…

Recruiting Content Framework

High-level content marketing thinking in recruiting 1. Introduction Companies spend millions of dollars to find, attract and hire the best talent. They also spend the same amount of…

Your ATS Will Never Help You Hire

Let’s start with the obvious: no one likes their ATS. Like airlines, wireless service, or cable companies, there are no good choices, only a least horrible choice. This…

What Everyone Gets Wrong About Glassdoor

For recruitment professionals, there are few subjects as fun to debate as the role and impact of Glassdoor. For some, Glassdoor is a breath of fresh air, bringing…