You'd never go into a restaurant and order salt.
But if the chef didn't add any salt to your food, you'd know it in an instant. Salt tenderizes tough meat, makes ice colder, and enhances flavor. Salt makes food taste more like itself.
And that's what I am: Salt.
I'm the guy in between great designers, code geeks, marketing geniuses and content experts making their work work better.
My job is to see the big picture in order to instigate transformational change: If the goal is increasing engagement, increasing online sales, or increasing brand awareness, I survey the playing field, evaluate what's already in place, add some new ideas to create something faster, smarter, and better.
I make organizations better versions of themselves.
I helped make a staid organization like the Wisconsin Historical Society more relevant to new audiences by expanding the brand to new content and systems that encourged perpetual content creation. I tied that to new distribution models, and traffic increased 500% in three years.
At the Wisconsin Alumni Association, I built an innovative system that sped up content creation, automated internal cross-marketing and put us in front of our audience, even if they didn't come to our site. I also co-designed a marketing strategy that increased our brand awareness and market penetration while decreasing mailing costs.
In company after company, I increase traffic and duration of site visit times, but what I am really doing is transforming organizations to succeed in the internet age. The recipe is simple: Speed, innovation...
...and a little bit of Salt.
