Recruiting Content Framework

Recruiting Content Framework

High-level content marketing thinking in recruiting 1. Introduction Companies spend millions of dollars to find, attract and hire the best talent. They also spend the same amount of…

The Fix to Your Broken Recruiting Funnel? A Different Funnel

The Fix to Your Broken Recruiting Funnel? A Different Funnel

That said, the consideration funnel has serious limitations. Seen through its lens, most recruiting and hiring problems come in two forms: “top of the funnel” issues and “holes…

how your employer brand is born

How Your Employer Brand Is Born

Understand all the elements that create and communicate your employer brand to the world. If our goal is to establish and share our employer brand, you need to…

How to Reveal Your Employer Brand

How to Reveal Your Employer Brand

Establishing an employer brand is more complicated than one might think. In recruiting, where job descriptions are becoming increasingly commoditized, how can you tell if a given job…

Employer branding

What Is (and Isn’t) Employer Brand?

For the past century, the recruiting and talent acquisition industry has hinged on the notion that a company with an open job to fill posts an advertisement for…

Your ATS Will Never Help You Hire

Let’s start with the obvious: no one likes their ATS. Like airlines, wireless service, or cable companies, there are no good choices, only a least horrible choice. This…

What Everyone Gets Wrong About Glassdoor

For recruitment professionals, there are few subjects as fun to debate as the role and impact of Glassdoor. For some, Glassdoor is a breath of fresh air, bringing…

Strong Suit 138: How He Keeps Groupon On Candidates’ Radar

In this 20-minute interview, James reveals how to get passive job seekers – people that aren’t looking for a new job – to pursue your company. Wouldn’t that…

You Don’t Have a Recruiting Strategy, You Have A Mess

When it comes to recruitment marketing, tactical thinking is a trap. It drives you step by merciless step towards the mediocre section in the middle of the pack….

Beyond Buzzwords: A Recruiter’s Guide to Picking New Tech

Recruitment marketers and employer brand managers need a framework to evaluate new technology. It’s far too easy to be swayed by flashy features and demos only to end…

Your Talent Community Needs a Makeover (ERE Media)

I know that you’re distracted by all the cool new shiny things being offered to you right now. Snapchat looks cool. Facebook Live looks cool. Video job descriptions…

What happens when the future takes our marketing jobs

What Happens When The Future Takes Our Marketing Jobs?

This is the Inception strategy of marketing: getting people to suddenly realize they need to be interested in a thing (product, idea, industry, etc) to encourage them to…

Solving the Ten Biggest Hiring Problems (recorded webinar)

Can you trust the vendor to tell you how to solve your recruiting and hiring problems? Take this 30,000 foot view of the landscape and what solutions you…

game changing recruitment marketing tactic

The Next Big Recruitment Marketing Tactic

For a VERY long time now, recruitment marketing has been laboring under a flawed assumption. In marketing there’s a exchange: the consumer gets information about a product that…

Recruiting Is A Game Of Constraints

No recruiting team has any money, so that puts us all on an even playing field. It’s not about having more, its about doing more with what you…

How To Think Like A Consultant

  Introduction Marshall Goldsmith once wrote a book called, “What Got You Here Won’t Get You There.” The premise was simple: the skills that got you this job,…

employer brand planning

Your 2017 Employer Brand Planning Guide

Regardless of how you feel 2016 went, its time to get ready for 2017. To attract and persuade talent to join your organization, you need to not only…

The Talent Cast podcast logo

The Talent Cast: The Milliennials (ep001)

Our new podcast The Talent Cast is officially launched! Take a list to our first episode all about recruiting millennials.

ROI - Return on Interesting

ROI: Return On Interesting

Can you think of anything more boring than a job description? Some things come close, like the title agreement on your house or Major League Baseball’s insistence that…

ROI: Return on Interesting

Can you think of anything more boring than a job description? Some things come close, like the title agreement on your house or Major League Baseball’s insistence that…

Facebook recruiting bible

The Facebook Recruiting Bible

12 years after Facebook launched, recruitment marketing still doesn’t quite know how to think about Facebook. I still go to meetings where legacy thinking drives expectations and conversations…

Reinventing Recruiting

Reinventing Recruitment Marketing

Bit by bit, little by little, the recruitment marketing world looks less and less like it used to. You job has changed. The expectations have changed. The tools…

Are we being blinded by recruiting ROI?

A slavish devotion to ROI is a short-term solution with long-term consequences.

The New Recruitment Marketing Funnel

The recruitment funnel has changed. Have you? 

20 Minutes to Get Smarter about Recruitment Content


Content is crucial B2B podcast

Why Content is Crucial to Recruiting Great Talent [podcast]

Why Content is Crucial to Recruiting Great Talent  

Report from Content Marketing World 2016

The big ideas and changing direction of content from the heart of Ohio, CMW2016.

Post It Whenever

For years, we’ve been told that there are “optimal times” to publish to social. But then the social world changed. Is it still true?

Are You Following Marketing’s Golden Rule?

Everyone Hates Your Email Marketing. Everyone.

The Ultimate Guide to Facebook Budgeting to Promote Jobs

Is It Time to Take Snapchat Seriously for Recruiting?

How Siri Impact the World of Job Hunting

The Unspoken Reason Recruiting Content Works

Highway to Hell: The Future of Recruiting is Terrifying.

“A note to my HR peeps out there: more regulations, more rules and more rigor is NOT the answer to slowing or stopping change – as the cliche…