Why Content is Crucial to Recruiting Great Talent [podcast]

Why Content is Crucial to Recruiting Great Talent  

cmw2016-blog

Report from Content Marketing World 2016

The big ideas and changing direction of content from the heart of Ohio, CMW2016.

post-it-whenever

Post It Whenever

For years, we’ve been told that there are “optimal times” to publish to social. But then the social world changed. Is it still true?

Are You Following Marketing’s Golden Rule?

https://www.linkedin.com/pulse/you-following-marketings-golden-rule-james-ellis

everyone-hates-your-email-marketing

Everyone Hates Your Email Marketing. Everyone.

https://www.linkedin.com/pulse/everyone-hates-your-email-marketing-james-ellis

The Ultimate Guide to Facebook Budgeting to Promote Jobs

https://www.linkedin.com/pulse/how-much-should-i-spend-guide-promoting-jobs-facebook-james-ellis

snapchat-blog

Is It Time to Take Snapchat Seriously for Recruiting?

https://www.linkedin.com/pulse/do-snapchat-ads-means-its-time-take-seriously-recruiting-james-ellis

siri-blog

How Siri Impact the World of Job Hunting

https://www.linkedin.com/pulse/you-ready-siri-driven-job-searcher-james-ellis

unspoken-blog

The Unspoken Reason Recruiting Content Works

https://www.linkedin.com/pulse/unspoken-reason-recruiting-content-works-james-ellis

Highway to Hell: The Future of Recruiting is Terrifying.

“A note to my HR peeps out there: more regulations, more rules and more rigor is NOT the answer to slowing or stopping change – as the cliche…

can-you-predict-candidate-quality

Can you predict candidate quality?

As the consideration funnel gets longer (41% in the last two years by our data), we worry that this leads to more opportunities for candidates to get lost…

secret-social-recruiting

The Secret to Social Recruiting

Social recruiting sounds simple: take jobs, the primary currency of modern recruiting, and insert them into social channels. It’s so easy that there are dozens of bots and…

why-hiring-is-so-hard

Why Hiring Is So Hard

Free ebook! The cold, hard reality is this: Recruiting great talent is getting harder each day. Bit by bit, platform by platform, degree by degree, the recruiting world…

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What Does a Recruiting Digital Strategist Do?

In this episode of the Meshworking podcast, I talk to Dustin Carper, recruiter-turned-digital strategist at TMP Worldwide. We cover a lot of ground, including the definition of digital…

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The Two Ways Content Drives Recruiting (and How to Measure its Value)

If you haven’t already read how content drives awareness and engagement, take a look at some of our previous articles on the subject, including the proof that content…

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Recruiting Content: Yes, You Can Win a Rigged Game

TL;DR: Not having the ability to market and pay salaries like Google and Facebook doesn’t mean you are relegated to second-tier talent. If you tell your own compelling…

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SEO, Applications and Recruiting: Podcast Interview

In the latest episode of the Meshworking Podcast, I talk to Patrick Welch, Digital Strategist and Analyst. In an example of looking at the forest instead of the trees,…

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Employer Branding: An Interview with Elizabeth Denson

In our first Meshworking podcast, we interview employer brand consultant Elizabeth Denson and have an interesting conversation about what an employer brand is and isn’t, uncovering the difference…

The Recruiter’s Guide to Inbound Marketing

Over at Recruiter.com, Matthew Kosinski interviewed Meshworking’s James Ellis about new data and insights surrounding the changing world of recruiting: So it makes sense that job seekers are…

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Employer Brand: No One Knows You’re Superman, Clark

Super hero comics and movies are often predicated on a simple idea: that the super hero has a secret identity no one knows about. While the world may…

Attracting Top Talent: Only A Fool Competes On Price

Over at ZoomForth’s blog, we posted about how competing on salary is a fool’s errand: Establishing meaningful value for the candidate will trump high salaries more often than…

Here’s Proof That Content Will Bring You The Most Important Job Applicants

From our post in EREmedia.net: Content is far more effective at encouraging applications for those with the most experience and helps entry-level applicants self-select out of the process….

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Measuring the ROI of Content: The Content Impact Index

TL;DR: The impact content has on encouraging prospects to apply is actually measurable, giving you a chance to show exactly how powerful and valuable your recruiting content is….

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What Content Do You Need To Recruit?

Obviously, your job descriptions – those 550-word jargon-rich and meaning-light blurbs – are not getting the job done. You can’t convince anyone who might be at all selective…

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Your Prospects Don’t Trust You

I would bet that you are an honest and forthright person. You don’t cheat at Monopoly, you pay your taxes on time, you’re a decent tipper, you don’t…

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Twitter Super Powers for Talent Acquisition

Are You Tweeting Your Potential Employees Away? There’s no denying that I love Twitter. And I know a lot of you do, too. With 284 million registered users,…

digital-mistakes-recruitment-marketers

4 Digital Mistakes Made by Recruiting Marketers

Mistake #1: Focusing on their social media audience size Have you bragged about how big your social media audience is lately? Maybe you’ve hit a nice milestone, like…

Yes, Content Can Save Job Descriptions

Job descriptions, those horribly written, barely comprehensible strings of roughly 500 words of stuff that only barely resembles reality if you squint hard, are the coin of the…

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Should Marketing Own Your Career Site?

Two years ago, I applied for a job at a very well-known retail company. I was applying for some web or marketing job, and I had to run…

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The Magnifying Glass Strategy

Focusing on certain areas does not have to detract from others in your content strategy. I love talking content strategy, especially within the context of the larger talent…

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Getting Prospects to Decide

Build Your Career Site Around What Really Motivates Prospects’ Decisions When someone goes on to your career site, they are thinking about making a decision. That decision you think they…

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Five Rules to Make Your Promoted Facebook Post Matter More

By now you know that in order to reach anyone on Facebook, you need to open up your wallet. Whether it’s people in your fan base, or people…