Employer brand handbook: working with metrics

The Employer Brand Handbook Vol 2: Using Metrics to Support Your Employer Brand

So many companies treat employer brand like a “fluffy bunny” idea. It isn’t. Your employer brand is a functional business asset. So treat it like one. That means…

Talent Chooses You: Hire Better with Employer Branding

Talent Chooses You: Hire Better With Employer Branding

I set out to re-write the rule book on employer brand: What it is, where it comes from, how to distill it and how to manage it. Includes…

Employer Brand Handbook: Working with Recruiters

The Employer Brand Handbook Vol 1: Working With Recruiters

First in a series of books focusing on the hands-on, day-to-day projects an employer brand professional will work on. This book focuses on how to turn recruiters from…

Get Branded: How to Improve Your Online Employer Branding to Attract the Modern Job-Seeker

Every organization has an employer brand. Your employer brand is the perception of your employee experience — and it can make or break your recruiting efforts. Whether you’re…

Attract: Creating, Executing and Measuring a Talent Attraction Strategy

According to James Ellis, Director, Employer Brand at Universum, “your brand is so many things. How a recruiter reaches out, what people say about you, what they heard…

The Data-driven EVP

The Case for the Data-Driven EVP

Managing and investing in one’s employer brand is no longer something only big companies do. Every company has become acutely very aware of how important communicating and cultivating…

4 Forces Shaping Your Employer Brand — and How to Leverage Them During the Pandemic

4 Forces Shaping Your Employer Brand — and How to Leverage Them During the Pandemic

Employer brands are insanely complex and complicated things. They remind me of someone’s personality, where even where there are overarching traits we see everyday, under the surface there…

Will Employer Brand Exist After COVID19?

How does Employer Brand survive a crisis like COVID19?  Employment branding pros are not immune to the wave of layoffs happening throughout the world.  Will an employer-controlled economy…

digital-first campus recruiting

Ten Steps to Becoming a Digital-First Campus Recruiting Team

There are two leading schools of thought at the moment on how to approach campus recruitment. The first believes the current pandemic situation is temporary and is effectively…

Today Is The Day Your Employer Brand Reveals It’s Real Value

Why is an employer brand important? I am a total employer brand nerd. I talk about employer branding. I write about employer branding. I podcast about it. I…

Protecting your employer brand during a crisis

Quoted by Recruitment Marketing Magazine: As Universum’s Director of Employer Branding James Ellis states, “We’re seeing companies praised for pledging to not lay anyone off, for leaders taking…

The Employer Brand Manifesto

The Employer Brand Manifesto

Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside recruiting team, we aren’t recruiters. If we live…

three minds of employer branding

The Three Minds of Successful Employer Branding

By now, you either understand the power of employer branding or you do not. If you are in the former camp, I can’t imagine why you’re reading this,…

Long reads It’s time to give your recruitment a makeover

Content enables candidates to look under the hood of a company to find out what its employees are passionate about, as well as signalling their own interest. “Once…

What is your employer brand built on?

What Is Your Employer Brand Built On?

You’ve been told that your employer brand will save you money. That it will attract better talent. That it will shorten the time to fill a role. That…

seven ways your employer brand fails

A Great Way To Waste Money: Seven Ways Employer Brand Initiatives Fail

The numbers are impressive. When you have a strong employer brand, you can see up to a 50 percent drop in cost to hire and up to an…

eight data-driven ways to make your university recruiting better

The 8 (Data-driven) Secrets of Great University Recruiting in the U.S.

Recruiters will tell you that theirs is a tough job: lots of plates to spin, low resources, timeline crunches, and a lack of appreciation for a job well…

Audio Tags

What Law & Order Can Teach Us About Recruitment Marketing: Audio Tagging Your Content

Look around. How many people around you are wearing headphones right now? Have you noticed how many people are walking around your office with various flavors of earphones…

who's in charge of your hiring? No one.

Who’s in charge of your hiring? (Spoiler: No one)

Who’s in charge of seeing that all the elements are aligned, working in concert with one another toward actual business outcomes instead of internal vanity metrics? Who owns…

The 16 Core Competencies of a Successful Employer Brand Professional

Spoiler: You’ll Wear A Lot Of Hats What does it take to be a great employer brand professional? As a rapidly growing and evolving role within companies, the…

How to Correctly Diagnose 5 Common Talent Problems

We all want solutions, whether it’s at the doctor’s office, the IT desk or in our hiring systems. But in our zeal to find an answer, we sometimes…

Attract more applicants: 7-step guide to stellar job postings

Rachel Mucha wrote up my ERE presentation on how to make any job posting better quickly and cheaply.

The Algebra of Employer Brand

The Algebra of Employer Brand

3 minute video on how to truly see your employer brand.

Solving Recruiting’s “99%” Problem: How to Turn Engaged Candidates into Advocates

What’s the purpose of your job? Hang on — that wasn’t meant to be accusatory. Companies often lose sight of what recruiting is really about, so I wanted…

selecting an employer brand consultant

Can an “outsider”​ really help you tell your employer brand story?

Does building your employer value proposition or employer brand position feel like watching one of those house shows where they just knock out walls and rebuild kitchens in…

It’s the Little Things: To Build a Great Employer Brand, Start Small

Lots of people think of employer brand as something “big.” They think that it requires huge budgets and that it is something expressed in Super Bowl commercials, at…

bridging the gap between consumer and employer brand

The Great Divide? Integrating your consumer and employer brands

Do your consumer brand and employer brand exist in two separate dimensions? Fostering relationships between your employer branding and marketing teams and integrating your people in your storytelling…

Dear Talent Acquisition Leader: What Your CHRO Really Wants You To Know

The Unvarnished Truth About What The C-Suite Really Wants From Recruiting Dear Talent Acquisition Leader, You’ve been lied to. I’m sorry, but it’s true. How? You were handed…

What’s your employer brand DNA? The secret to bringing your EVP to life

What’s your employer brand DNA? The secret to bringing your EVP to life

If you ignore the mountain of garbage science and science fiction within Jurassic Park, you can still take away a simple idea: that the tiniest DNA contains the…

Marketing People Podcast: Build Your Employer Brand with James Ellis

One hour interview with James Richter

what kind of recruiting video should I make?

What Recruiting Video Should I Make?

If you haven’t already, THIS is the year to start taking video seriously, either as a way to attract attention, build a brand, or drive applicant action. And…

difference between culture and brand image

Understanding the difference between culture and brand

Culture is a word that is used a lot these days, so much so that people seem to forget its meaning! But, according to James Ellis, “It’s real,…

Comprehensive employer brand architecture

Comprehensive Employer Brand Architecture

How leadership, culture and hiring creates your brand, position and promise It is easy to say changing one’s employer brand is difficult, that it borders on herding cats…

20 Experts Reveal How Talent Acquisition Will Change In 2019 (+ How We Can Keep Up)

2019 is the year the business gets a lot more involved with recruiting, both the processes and the tools. Recruiting tends to look at all of its problems…

employer brand pattern recognition

Smarter Employer Branding Goes Beyond Recognition

If I asked you to close your eyes and tell me what brand of soap you use, could you? Or could you kinda/sorta remember what the bottle looks…