Let’s stop with the madness, folks. With the influx of available data now available to your average (or even amazing) recruiter, it doesn’t take long to feel overwhelmed with it all. So your natural inclination is to ask “what metrics really matter?”
And everyone has an answer to that question. But they are rarely the right answer. Mostly people are suggesting vanity metrics as a means to measure your brand or impact (or whatever).
What’s a vanity metric? Any number we look at to feel good (or bad) about the performance of something that has no connection to the actual business performance is a vanity metric. (And what is business performance? Money. Duh.)