Regardless of how you feel 2016 went, its time to get ready for 2017. To attract and persuade talent to join your organization, you need to not only invest in your employer brand, you need to establish a smart strategy to maximize that investment.

Based on our research, research from other sources, and examples spanning many different companies, here are our recommendations for how to get the most value from your employer brand and recruitment marketing spend…

Read the full article in Pulse.