At this stage, I’d wager that you’ve spent some amount of time seriously thinking about one of the two hottest topics in recruiting: artificial intelligence or employer branding. In your fear of getting left behind or as a means of solving a problem, these concepts seem to be where everyone is looking for help in surviving the ever-tightening talent market.

Either of these requires a significant investment and smart planning in order to make an impact, but they each have the potential to be game-changers for your organization. One allows you to lower costs and even extend reach, the other helps you attach more of the right kind of people.

While I can’t help you code a bot, I can offer some insight on how not to approach an employer brand investment. If you can avoid these mistakes when launching a branding project, you will be well on your way to making a serious improvement in your ability to attract and hire talented people.

Read the full article at ERE