Why should marketing care about its company’s employer brand? It may suddenly feel like “employer branding” is everywhere. Even before we got hit with a pandemic, the number…
I set out to re-write the rule book on employer brand: What it is, where it comes from, how to distill it and how to manage it. Includes…
First in a series of books focusing on the hands-on, day-to-day projects an employer brand professional will work on. This book focuses on how to turn recruiters from…
Over the last 12 years, thanks to social media, I have had the privilege of meeting a myriad of amazing marketing, branding, customer experience, leadership, and social media…
EVPs can be incredibly powerful, but only if you actually understand what they are. At its heart, a company’s EVP is an idea of how a company does what…
Elena Valentine and I talk to Shelley and Serge on the recruitment Flex podcast
Me, talking about employer brand. You know how it goes. Listen to the interview here
In this interview, James explains the basic concept of Employer Brand, how it’s directly connected to brand building overall, why companies need to get clear on their Employer…
This week we welcome James Ellis to the podcast. A self-proclaimed employer branding “nerd”, James is a leading voice in the world of talent acquisition, having led talent…
You might assume that with U.S. unemployment skyrocketing in the last few months, the sudden influx of talent into the candidate pool would make hiring much easier. Perhaps…
There are a number of good books out there on employer branding. But the ones that have helped me the most have nothing to do with branding at…
For decades, talent-acquisition teams have been built around the idea that all talent must be found externally, over-optimizing tools and processes around the theory that the best hire…
Every organization has an employer brand. Your employer brand is the perception of your employee experience — and it can make or break your recruiting efforts. Whether you’re…
According to James Ellis, Director, Employer Brand at Universum, “your brand is so many things. How a recruiter reaches out, what people say about you, what they heard…
Managing and investing in one’s employer brand is no longer something only big companies do. Every company has become acutely very aware of how important communicating and cultivating…
Employer brands are insanely complex and complicated things. They remind me of someone’s personality, where even where there are overarching traits we see everyday, under the surface there…
How does Employer Brand survive a crisis like COVID19? Employment branding pros are not immune to the wave of layoffs happening throughout the world. Will an employer-controlled economy…
There are two leading schools of thought at the moment on how to approach campus recruitment. The first believes the current pandemic situation is temporary and is effectively…
Why is an employer brand important? I am a total employer brand nerd. I talk about employer branding. I write about employer branding. I podcast about it. I…
Quoted by Recruitment Marketing Magazine: As Universum’s Director of Employer Branding James Ellis states, “We’re seeing companies praised for pledging to not lay anyone off, for leaders taking…
Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside recruiting team, we aren’t recruiters. If we live…
By now, you either understand the power of employer branding or you do not. If you are in the former camp, I can’t imagine why you’re reading this,…
Content enables candidates to look under the hood of a company to find out what its employees are passionate about, as well as signalling their own interest. “Once…
You’ve been told that your employer brand will save you money. That it will attract better talent. That it will shorten the time to fill a role. That…
The numbers are impressive. When you have a strong employer brand, you can see up to a 50 percent drop in cost to hire and up to an…
Recruiters will tell you that theirs is a tough job: lots of plates to spin, low resources, timeline crunches, and a lack of appreciation for a job well…
Look around. How many people around you are wearing headphones right now? Have you noticed how many people are walking around your office with various flavors of earphones…
Who’s in charge of seeing that all the elements are aligned, working in concert with one another toward actual business outcomes instead of internal vanity metrics? Who owns…
Spoiler: You’ll Wear A Lot Of Hats What does it take to be a great employer brand professional? As a rapidly growing and evolving role within companies, the…
We all want solutions, whether it’s at the doctor’s office, the IT desk or in our hiring systems. But in our zeal to find an answer, we sometimes…
Rachel Mucha wrote up my ERE presentation on how to make any job posting better quickly and cheaply.
What’s the purpose of your job? Hang on — that wasn’t meant to be accusatory. Companies often lose sight of what recruiting is really about, so I wanted…