There seem to be two strategies when it comes to dealing with the heartbreak of bad job descriptions:

  1. Complain wildly about them and then make more of them.
  2. Write content that sits on top of the job descriptions, making them feel less useless.

The first is not only useless, it forces you to invest deeper into a failing strategy. You’ve found yourself and a hole and you’ve decided to dig your way out.

It feels effective because:

  1. It feels like activity that leverages muscles you have (you know how to write a bad job description, as you’ve probably written hundreds already)
  2. Everyone else is doing it, and if you’re going to fail, at least you’re doing so with a lot of company.

But it doesn’t make it any more effective. And truly, as more and more companies come around to the power of telling stories that illustrate the employer brand, stories that have a longer staying power, that compel applications weeks and months after hearing them, there will be fewer of you leaning on job descriptions to get the job done.

So go ahead and keep complaining. Some of us are going over here to tell some very interesting stories.