SaltLab

The Talent Cast

• EP 140 – How Employer Brand Pros See the World September 16, 2019
  If you make your living as an employer brand professional, what is your job? Is it to write better job posts? Raise your Glassdoor score a little? Suggest better outreach messaging? Manage a CRM? Make hashtags? Obviously, you’ll likely a lot of those jobs, but those jobs are in service of a single idea, one […]
• EP 139 – Make The Familiar Strange September 9, 2019
  How do you attract attention to your brand? Interestingly, its a lot like how you’re going to build internal buy-in. You’re going to make the familiar strange (and the strange familiar). Show notes:Communicating the New by Kim Erwin (great book!) Find me:Recruitcon – NashvilleHireConf – NYCEmployer Brand Headlines (weekly digest of the EB world so […]
• EP 138 – Elephant In The Room September 2, 2019
  Desc Every company and every brand has that thing they don’t talk about. That thing that everyone knows but bends over backwards to avoid referencing. They have an elephant in the room. And if you’re in charge of your employer brand, you can choose to ignore the elephant, but your candidates (who can see it […]
• EP 137 – Skin in the Game August 26, 2019
  The race to “easiest possible application” has not been a race worth winning. Our ATS’s are clogged with applicants we wouldn’t hire in a million years simply because we’ve made it so easy. So what’s past “peak easy application?” A world in which we actively and intentionally make it harder for people to apply, to […]
• EP 136 – Creating Meaning August 19, 2019
  Influencing ratings, encouraging talking points, framing values and establishing a shared north star for every one in our company may sound like our job, but it isn’t. Our job as employer brand professionals is far deeper, far more difficult and interesting. Our job is to create meaning in the minds of our candidates and employees. […]
• EP 135 – Raise the Stakes August 12, 2019
  You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your company who would agree. But a lot of people see investment in employer brand as a vanity project, as a fluffy-bunny nice-to-have project and not the crucial element in hiring success […]
• EP 134 – Creating Value with Employer Branding August 5, 2019
  It’s not a magic trick. A strong employer brand doesn’t just attract a better class of talent, it actually helps shape perceptions of everyone in the business. Done well, you can help people inside and outside your company see the business as more valuable than before. Find me:Recruitcon – NashvilleHireConf – NYCEmployer Brand Headlines (weekly […]
• EP 133 – What Is A Job? July 29, 2019
  Hold up! It’s not an arcane question or abstract zen koan. It’s a legit question: what exactly is a job. Turns out that how we see it, how we answer that question has huge repercussions on how we find and develop talent in our organization. Find me:Recruitcon – NashvilleHireConf – NYCEmployer Brand Headlines (weekly digest […]
• EP 132 – Make Patterns, Not Consistency July 22, 2019
  Building consistency is easy: take what you already did and do it again. Take what someone learned and use it without learning. Follow the leader and paint by numbers someone else laid. And if that’s all branding was, robots would take all our jobs. But it isn’t. In fact, great brands are about consistency, but […]
• EP 131- Reach v Clarity: Why Your Employer Brand Is Never Done July 15, 2019
  Thinking about employer branding can get complicated in a hurry. There are so many ways to describe, measure and understand your brand, it makes it hard to compare one brand to another. When I audited brands, one tool I developed was the “reach and clarity” model, a way to see how you stack up against […]