SaltLab

The Talent Cast

• EP 114 – Different Is the Difference March 18, 2019
  Your custom-designed and unique-to-you recruiting process that you developed is 99.995% the same as everyone else’s. When you do everything the same, you attract people who know how to pretend to be the same. Not only does that make it near impossible to understand what makes a candidate different, it also tells the world that […]
• EP 113 – Are They Buying What You’re Selling? March 11, 2019
  I’ve been interviewing people and a theme is emerging: even when the company has something unique to offer, even if it has a lot of positives to talk about, candidates simply don’t believe it until they are hired and see it for themselves. There are a couple of reasons for this, but a core one […]
• EP 112 – Recruiting’s 99% Problem March 4, 2019
  In your haste and zeal to find and hire that amazing candidate, how many people are you burning in the process? In a world where talent isn’t a never-ending resource, recruiters need to be very aware of how many negative brand impressions they are making, and how many people they are ensuring will never apply […]
• EP 111 – The Differentiated Employer Brand February 25, 2019
  Maybe it’s easy to talk about making an amazing employer brand when your consumer brand is famous, is infamous, is touched and known by its millions of customers. So how can you build an effective, differentiated employer brand when there’s nothing obviously different about you? In this episode, we talk trucking, regulated and commoditized trucking. […]
• EP 110 – The Recruiting Never Stops February 18, 2019
  If you think your jobs is to put butts in seats, your job ends the second that your hire shows up for work. But that’s old world thinking. We live in a world in which we are perpetually recruiting, not to join a company, but to be engaged at work, to join a project, to […]
• EP 109 – Choice and Confidence February 11, 2019
  You’d think offering candidates lots of choices would attract and close more offers. But that’s not how it works. People think they want choice, but what they really want is certainty. Which means a recruiter should be focused on lowering uncertainty, not adding more choices. Show notes:Go get my free ebook!Talent Brand Summit in Austin […]
• EP 108 – Marie Kondo for Your Employer Brand February 4, 2019
  In the spirit of the patron saint of filling resale shops, we ask what Marie Kondo can tell us about approaching our recruitment marketing and employer brand tactics. Show notes:Talent Brand Summit in Austin (Mar) :: ERE (April) ::SHRM Talent (April) :: Yello User Conference (May) :: Transform (June) :: RecFest (July) :: Employer Brand […]
• EP 107 – The Smallest Is The Biggest January 28, 2019
  For all the work you put into your employer brand, the most important part isn’t leadership buy-in, creative tagline or campaigns. It has nothing to do with what you say, but everything with what you do. And that’s the hardest lesson to learn. Show notes:Talent Brand Summit in Austin (Mar) :: Employer Brand Manifesto :: […]
• EP 106 – The Woke Employer Brand January 21, 2019
  I’m certain that when I say the word “woke” I sound like an ass, but the new Gillette commercial has really forced us all to ask ourselves, “how woke should and can my employer brand be?” And that’s what we’ll talk about today. Lots of shoutouts in this one, specifically Scott Leach @sch0tt (for suggesting […]
• EP 105 – How to Change Recruiting’s Mind About Employer Brand January 14, 2019
  When it comes to employer branding, the last holdouts who refuse who play along with you are the ones who most benefit from it. Aren’t we a crazy species? So how do you get recruiter’s to embrace these new ways of thinking? How do you get them to change their habits and do things differently? […]