Category: Big Ideas

Internal Engagement Marketing

How many books have been written in the last twenty years about the value of getting your employees to be more than “employees?” You don’t want drones and…

The Post-Optimized World

It was once the promise of the internet: to democratize all communication, to give anyone who wanted it a newspaper, a record label, a book publishing house, a…

Content Marketers & Event Organizers: Separated At Birth

Most of the FLIRT digital team spent last week at Content Marketing World, a conference designed for writers, marketers, SEO and analytics experts to learn how to craft…

The Goldilocks Problem of Delivering Strategy

Strategy is a very messy idea, especially on the corporate level. For one, new books come out every year attempting to define strategy as an idea, implying that…

Your Automated Future!

Your customer is a real person. They have needs, worries, fears, aspirations and desires. Heck, they even have names. What they also have is their own timeline. They…

The Data Port in Your Head Already Exists

I always wanted to learn French. Of course, I could learn French, but I don’t feel like going to classes or reading books and doing homework answering questions…

Sharing is Caring: Meet the Collaborative Economy

Last weekend, my parents came in from Houston to visit me. Aside from re-arranging the furniture and going shoe shopping (the usual parental visit stuff, I guess), we…

Stop Ignoring the Power of Mobile

“The future is here. It just isn’t evenly distributed yet.” – William Gibson The case for mobile at your event or campaign is simple: It’s already here. Halfway…

Infographic: What Kind of Event Mobile Solution Do I Need?

At last count, there are hundreds of different mobile app and app solutions out there for your event. And while we’ve talked to almost all of them, you…

Who Do You Want Your Attendees To Be?

It sounds like a zen riddle, doesn’t it? Who do you want your attendees to be? You want them to be your attendees, of course. You want them…