SaltLab

The Talent Cast

• EP 168 – Strategy, After the Fact March 30, 2020
  It really is a rare day when someone says, “go ahead and build our employer brand. We’ll stand still for a few weeks or months while you figure it out…” More often, we are building a brand on top of existing ideas, collateral and content, trying to disparate ideas together that were never designed to […]
• EP 167 – Beyond the New Normal March 23, 2020
  This episode is a kind of natural second chapter to last week’s Employer Brand In The Time of COVID. In that episode, we talked about how you need to start thinking about how to manage your brand when physical proximity can’t be an assumption. In this episode, we go beyond that. Not to what happens […]
• Ep 166 – Employer Branding in the Time of COVID-19 March 16, 2020
  Well, it seems like we’re all working remotely all of a sudden, huh?  Welcome to the new normal. While there are plenty of resources on how to manage employees and manage yourself in a remote-office situation, no one has asked how we’re going to manage our employer brand remotely. Why does it matter? Because the […]
• EP 165 – How Does It Feel? March 9, 2020
  If you take the definition of employer branding literally, you might be inclined to make employer brands for all the various teams, offices and roles within your company. I mean, that’s how you’re going to explain “what it’s like to work here” with any kind of granularity and specificity. But what if you let go […]
• EP 164 – Employer Brand for Retention March 2, 2020
  We all know our first job is (or expected to be) one of attraction. And we all know that if we build a strong brand, it will impact retention. But how many of us are intentionally involving ourselves in the thorny retention issues of the company? In this episode, we talk about how you can […]
• EP 163 – The Authenticity Illusion February 24, 2020
  We all “know” that the employer brander’s mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing? Sadly, we’ve all brainwashed each other and ourselves into aspiring to something that crumbles with any scrutiny.  But don’t fret. Behind that fuzzy-bunny facade is something […]
• EP 162 – Working with Recruiters February 17, 2020
  While your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, frame and amplify your branding message. So why do so many push back on your work? Don’t they know that you’re trying to help them??? In this episode, we get nitty gritty […]
• EP 161 – The Modular Employer Brand February 10, 2020
  The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face. In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a core (and very much aligned) sense of […]
• EP 160 – Three Minds of Employer Branding February 3, 2020
  In the beginning, many of us saw (and our bosses saw) employer branding as “stuff that needed to get done and solved.” But as we solved issues, we started asking, “is this the right problem to solve?” and “how can we solve this issue so it never happens again?”  But even this isn’t enough. Having […]
• EP 159 – Employer Brand, Fast and Slow January 27, 2020
  Most employer brand professionals and practitioners or driven (and often pushed) to solve immediate problems, the kind that have immediate impacts, the kind others can see. But solving those kind of “urgent, but not always important” problems is now you you’ll succeed in this role. Success comes from seeing the fast, urgent and immediate problems, […]