Category: Blog

Internal Engagement Marketing

How many books have been written in the last twenty years about the value of getting your employees to be more than “employees?” You don’t want drones and…

Is Your Event App “Just an App?”

It’s hard to envision a conference these days without a mobile event app. It’s become de rigueur to offer people some mobile connection to the conference, the vendors…

The Post-Optimized World

It was once the promise of the internet: to democratize all communication, to give anyone who wanted it a newspaper, a record label, a book publishing house, a…

The Periodic Table of Mobile Event Apps

At FLIRT, we say “treat your co-worker as a consumer.” In a nutshell, this means treating even internal audience members and event attendees like they are your customers….

The Power of an Internal Launch Kit

Again this year, like Capistrano clockwork, the geek press fixated on Apple’s launch event, in which the latest version of the iPhone was to be unveiled. In previous…

The Goldilocks Problem of Delivering Strategy

Strategy is a very messy idea, especially on the corporate level. For one, new books come out every year attempting to define strategy as an idea, implying that…

Sharing is Caring: Meet the Collaborative Economy

Last weekend, my parents came in from Houston to visit me. Aside from re-arranging the furniture and going shoe shopping (the usual parental visit stuff, I guess), we…

What Orange Is The New Black Teaches Us About Event Marketing

I’m old enough to remember when every TV season started in September. Two months of teasers about new shows and returning favorites, the TV Guide Fall Preview issues,…

Infographic: What Kind of Event Mobile Solution Do I Need?

At last count, there are hundreds of different mobile app and app solutions out there for your event. And while we’ve talked to almost all of them, you…

Don Draper Needed Corporate Communications Help

Note: Out of respect for the DVR-ers of the world, the spoilers inside this blog post don’t involve this week’s episode. At FLIRT, we’re no stranger to the…

Ignite Chicago: The Smallest Numbers Are the Most Important

Ignite Chicago – James Ellis from IgniteChicago on Vimeo.

There’s No Such Thing As A Product

When I went to pharmaceutical marketing blogging school, they taught us to always lead with a killer headline, something that demands people’s attention. I always try to pick…

CRM? I Know What You’re Waiting For.

Let me take you back a long, long time ago to the day I joined Diaryland. You don’t remember DL? I’m not surprised, because three months later I…

Enough with the Spamming, People.

My biggest marketing pet peeve is when marketers forget to behave like human beings and just behave like marketers. Case in point: marketers who treat their audience like…

The Google-sized Hole in your Marketing Strategy

What if I told you that there’s a hole in your marketing strategy? It could be a small hole or a big hole, but I’m betting it’s there…

The Five Steps to CRM Enlightenment

On the path from communication chaos to marketing message perfection, there are five steps. These five steps take businesses further into a world where each email is better…

Is Pharma Addicted to E-mail?

How often is too often to send an e-mail to someone? What’s the magic number of e-mails per day/week/month that defines the border between Helpful Communication and everyone’s…

Our Tech Outlook

While doing some work for a client, I ended up putting together a rough outline of what kinds of technological platform shifts we can expect to see in…