Category: Blog
What percentage of your conversations center around your budget? More than 20%? More than 50%? And are any of them about how you have too much money to…
How many books have been written in the last twenty years about the value of getting your employees to be more than “employees?” You don’t want drones and…
It’s hard to envision a conference these days without a mobile event app. It’s become de rigueur to offer people some mobile connection to the conference, the vendors…
It was once the promise of the internet: to democratize all communication, to give anyone who wanted it a newspaper, a record label, a book publishing house, a…
At FLIRT, we say “treat your co-worker as a consumer.” In a nutshell, this means treating even internal audience members and event attendees like they are your customers….
Again this year, like Capistrano clockwork, the geek press fixated on Apple’s launch event, in which the latest version of the iPhone was to be unveiled. In previous…
Last weekend, my parents came in from Houston to visit me. Aside from re-arranging the furniture and going shoe shopping (the usual parental visit stuff, I guess), we…
I’m old enough to remember when every TV season started in September. Two months of teasers about new shows and returning favorites, the TV Guide Fall Preview issues,…
At last count, there are hundreds of different mobile app and app solutions out there for your event. And while we’ve talked to almost all of them, you…
Note: Out of respect for the DVR-ers of the world, the spoilers inside this blog post don’t involve this week’s episode. At FLIRT, we’re no stranger to the…
Ignite Chicago – James Ellis from IgniteChicago on Vimeo.
When I went to pharmaceutical marketing blogging school, they taught us to always lead with a killer headline, something that demands people’s attention. I always try to pick…
Let me take you back a long, long time ago to the day I joined Diaryland. You don’t remember DL? I’m not surprised, because three months later I…
My biggest marketing pet peeve is when marketers forget to behave like human beings and just behave like marketers. Case in point: marketers who treat their audience like…
What if I told you that there’s a hole in your marketing strategy? It could be a small hole or a big hole, but I’m betting it’s there…
On the path from communication chaos to marketing message perfection, there are five steps. These five steps take businesses further into a world where each email is better…
How often is too often to send an e-mail to someone? What’s the magic number of e-mails per day/week/month that defines the border between Helpful Communication and everyone’s…
While doing some work for a client, I ended up putting together a rough outline of what kinds of technological platform shifts we can expect to see in…