Category: Corporate Communications

Internal Engagement Marketing

How many books have been written in the last twenty years about the value of getting your employees to be more than “employees?” You don’t want drones and…

Is Your Event App “Just an App?”

It’s hard to envision a conference these days without a mobile event app. It’s become de rigueur to offer people some mobile connection to the conference, the vendors…

How Steve Jobs Learned the Value of Corporate Structure

Harmut Esslinger, the man who made more of an impact on Apple’s design philosophy than anyone who isn’t named Jobs, is releasing a book called Keep it Simple…

The Power of an Internal Launch Kit

Again this year, like Capistrano clockwork, the geek press fixated on Apple’s launch event, in which the latest version of the iPhone was to be unveiled. In previous…

Content Marketers & Event Organizers: Separated At Birth

Most of the FLIRT digital team spent last week at Content Marketing World, a conference designed for writers, marketers, SEO and analytics experts to learn how to craft…

The Goldilocks Problem of Delivering Strategy

Strategy is a very messy idea, especially on the corporate level. For one, new books come out every year attempting to define strategy as an idea, implying that…

Automated Internal Communications? Oh Yeah.

If you’re not as obsessed with our blog as we are, you may have missed our previous post on automated marketing, a system that uses cool off-the-shelf web…

The Data Port in Your Head Already Exists

I always wanted to learn French. Of course, I could learn French, but I don’t feel like going to classes or reading books and doing homework answering questions…

The Secret of Successful Virtual Meetings (Part 2)

In the last blog post we showed you the secret to getting the most out of virtual meetings. If you missed our surprising metaphor about two guys in…

The Secret of Successful Virtual Meetings (Part 1)

Virtual meetings are all the rage. They claim cost savings, convenience and value to anyone who will listen. But when it comes to virtual meetings, the people who…

Don Draper Needed Corporate Communications Help

Note: Out of respect for the DVR-ers of the world, the spoilers inside this blog post don’t involve this week’s episode. At FLIRT, we’re no stranger to the…

The single biggest problem with communication