Category: Digital Strategy Page 1 of 2

Why Hiring Is So Hard

Free ebook! The cold, hard reality is this: Recruiting great talent is getting harder each day. Bit by bit, platform by platform, degree by degree, the recruiting world…

What Does a Recruiting Digital Strategist Do?

In this episode of the Meshworking podcast, I talk to Dustin Carper, recruiter-turned-digital strategist at TMP Worldwide. We cover a lot of ground, including the definition of digital…

The Two Ways Content Drives Recruiting (and How to Measure its Value)

If you haven’t already read how content drives awareness and engagement, take a look at some of our previous articles on the subject, including the proof that content…

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Recruiting Content: Yes, You Can Win a Rigged Game

TL;DR: Not having the ability to market and pay salaries like Google and Facebook doesn’t mean you are relegated to second-tier talent. If you tell your own compelling…

SEO, Applications and Recruiting: Podcast Interview

[soundcloud url=”https://api.soundcloud.com/tracks/217901205″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] In the latest episode of the Meshworking Podcast, I talk to Patrick Welch, Digital Strategist and Analyst. In an example of…

The Recruiter’s Guide to Inbound Marketing

Over at Recruiter.com, Matthew Kosinski interviewed Meshworking’s James Ellis about new data and insights surrounding the changing world of recruiting: So it makes sense that job seekers are…

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Employer Brand: No One Knows You’re Superman, Clark

Super hero comics and movies are often predicated on a simple idea: that the super hero has a secret identity no one knows about. While the world may…

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Measuring the ROI of Content: The Content Impact Index

TL;DR: The impact content has on encouraging prospects to apply is actually measurable, giving you a chance to show exactly how powerful and valuable your recruiting content is….

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What Content Do You Need To Recruit?

Obviously, your job descriptions – those 550-word jargon-rich and meaning-light blurbs – are not getting the job done. You can’t convince anyone who might be at all selective…

Your Prospects Don’t Trust You

I would bet that you are an honest and forthright person. You don’t cheat at Monopoly, you pay your taxes on time, you’re a decent tipper, you don’t…

Twitter Super Powers for Talent Acquisition

Are You Tweeting Your Potential Employees Away? There’s no denying that I love Twitter. And I know a lot of you do, too. With 284 million registered users,…

4 Digital Mistakes Made by Recruiting Marketers

Mistake #1: Focusing on their social media audience size Have you bragged about how big your social media audience is lately? Maybe you’ve hit a nice milestone, like…

Yes, Content Can Save Job Descriptions

Job descriptions, those horribly written, barely comprehensible strings of roughly 500 words of stuff that only barely resembles reality if you squint hard, are the coin of the…

Should Marketing Own Your Career Site?

Two years ago, I applied for a job at a very well-known retail company. I was applying for some web or marketing job, and I had to run…

The Magnifying Glass Strategy

Focusing on certain areas does not have to detract from others in your content strategy. I love talking content strategy, especially within the context of the larger talent…

Getting Prospects to Decide

Build Your Career Site Around What Really Motivates Prospects’ Decisions When someone goes on to your career site, they are thinking about making a decision. That decision you think they…

Five Rules to Make Your Promoted Facebook Post Matter More

By now you know that in order to reach anyone on Facebook, you need to open up your wallet. Whether it’s people in your fan base, or people…

Your Last Talent Acquisition Dollar

It’s the end of the year and that means that if you aren’t thinking about the tactics for next year, you’re definitely reviewing the past year to see…

Content: More Ways to Attract and Engage Candidates

Most career sites cater to the low-hanging fruit: candidates who were going to apply already. They hope branded searches, job boards and ads are enough to draw in…

Influencer Marketing for Talent Acquisition

What’s Your Strategy to Engage Your Influencers? It’s the end of the year. Maybe you are taking a look around at all the work that you and your team…

Get More Applications from One Ad

Sometimes, we get a little abstract on this blog. A little ethereal. Even a little theoretical. Not today. Today, we get simple. Really simple. Right now, you have…

The Difference Between SEO and PPC/SEM: A Military Approach

In order to attract valuable, on-target views of your job postings, you spend a lot of time and money on talent acquisition tactics. Primarily among these tactics are…

The Six Problems Content Solves for Talent Acquisition

I’ve always been a big fan of content. It keeps me informed. It gives me something to do on the train. It keeps me paying for cable. And…

Seeing the Whole Picture of Digital Talent Acquisition

We spend so much of our time dwelling in the details, and in the tactics of getting our job, that sometimes we lose sight of the big picture….

The Talent Acquisition Gym

The best digital talent acquisition tactics aren’t achieved once, they need to be repeated over and over. You don’t get fit exercizing once, you get strong and powerful going to the gym over and over. Welcome to the talent acquisition gym!

Why Content Is Different

Content marketing for recruiting and talent acquisition isn’t like “regular” marketing, which is designed soley to drive action. Content floats around people’s personal defenses to spark new ideas and desires, like the desire to work with you. 

SEO Still Matters

You might assume that we can stop worrying about SEO for talent acquisition and your career site. Wrong! Whether it’s all about lowering your overall talent budget or seeking higher quality candidiates, Google and SEO still matter. A lot.

We All Evolve: The Evolutionary Path for Talent Acquisition’s Social Media

Everyone in talent acquistion wants to get social media “right.” And because of that, many are scared into paralysis. But there’s is no right, only what’s good for your organization right now. Once you get involved in social media, you’ll quickly see that its an evolution and everyone you consider experts at it went through the same evolution.

Are You Making This Fatal Content Marketing Mistake?

There is a mistake a lot of companies make, and I would wager that avoiding this mistake would not only make content marketing strategies more effective, but also…

Less Is More: Getting More Engagement from Your Social Channels

Here’s an idea for your talent acquisition social strategy: if you try to talk to people in smaller groups, will they engage more? We looked at the data and discovered that yes, they do engage more. Some times a great deal more.

What’s The Most Important Page On Your Career Site?

If you think your homepage is the most important page on your career site, you are missing a huge opportunity to tell your brand story to a majority of your visitors.

Hoarding Your Talent Pool?

You are all hoarders. You work so hard to build out your talent pool, collecting the names and email addresses of potential prospects, embedding easy-to-use forms in your website and social channels – but what do you do once you have them?

Predictions for the Future of Digital Talent Acquisition

Here’s our three-part piece of predictions for the future of digital acquisition, published the week of May 20, 2014 on ERE.net. Not surprisingly, the three areas covered were:…

Recruiting From Inside The Noise

There are four means by which your recruiting message can stand out from all that noise. They can be used individually, or they can be used in tandem to make sure your message doesn’t just stand out, but sings.

Swipe Left, Swipe Right

What happens if instead of thinking big, we start to think very very small? What if instead of collecting and considering massive amounts to data, talent acquisition just looks at a small slice of data? Sounds like what dating app hit Tinder is doing.