Category: Digital Strategy Page 2 of 2
In the same way that Target and Walmart show off their positioning via subtle and not-so-subtle cues within all their marketing materials, what you are saying in your job descriptions, career site, and talent acquisition collateral tells people what your position is, either for the company, the department or the role.
Responsive web design is a framework that allows a website to work on large screen devices and small screen devices equally well. But since this advance in user experience comes with a cost, we’ve picked our favorite three reasons Talent Acquisition and HUman Resources should invest in responsive web design.
While SEO is a critical element in your digital marketing strategy, there will probably come a day some time soon when everyone is properly optimized for search engines. What happens when there’s a level playing field and tricks don’t push your pages to the top of Google’s search results. So we ask, is there life after SEO?
Those big numbers you see at the top of your analytics reports look, feel and smell like real information. But they aren’t. They are aggregates and averages, taking the raw materials of insight and throwing them into a blender and then hitting “puree.” What looks like information are really lies. And until you as an HR professional learn to think of them as segments, you’ll never learn anything useful about your visitors.
Do a search on Google on the term “better analytics” and you’ll see 232 million results. In Amazon, there are more than a thousand books that reference better analytics. In this age of “big data” (however you define it), we all know that we are sitting on huge stockpiles of data, most of it gathering virtual dust in some analysis tool because we don’t take action.
At some point, someone has probably told you about the magical number: seven plus or minus two. At it’s core is the idea that the human brain, as complex and creative as it is, can only hold onto a small number of ideas at a time. You may know a million things, but you can’t think about them all at once, just between five and nine ideas at a time.