SaltLab

The Talent Cast

• EP 144 – Does Salary Matter? October 14, 2019
  All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more transparent (and therefore similar), does a few bucks one way or the other really matter? The answer may surprise you. Find me:HireConf – NYCRecruitcon – NashvilleEmployer Brand Headlines […]
• EP 143 – Is Your Employer Branding Working? October 7, 2019
  Desc Okay, okay. You know employer brand is important as a means of attracting and hiring the great talent your business needs to grow. You’ve invested time and energy (and money!) establishing and promoting that brand, but… But… How do you know it’s really working? That’s what we’ll talk about in this week’s episode! Find […]
• EP 142 – Should Employer Branding Ignore Recruiting? September 30, 2019
  Have we made a huge mistake, putting recruiting at the front and center of our employer branding strategy? Show notes: Ted Meulenkamp Find me:Recruitcon – NashvilleHireConf – NYCEmployer Brand Headlines (weekly digest of the EB world so you always look smart) The post EP 142 – Should Employer Branding Ignore Recruiting? appeared first on The […]
• EP 141 – Reflect It or Change It September 23, 2019
  A strong employer brand starts by revealing what exists. Your job is to uncover who the company is and what it’s really like to work there. But that’s only half the job. You can’t stop there. Because there are few people in the position you’re in, one that can see so much of the company, […]
• EP 140 – How Employer Brand Pros See the World September 16, 2019
  If you make your living as an employer brand professional, what is your job? Is it to write better job posts? Raise your Glassdoor score a little? Suggest better outreach messaging? Manage a CRM? Make hashtags? Obviously, you’ll likely a lot of those jobs, but those jobs are in service of a single idea, one […]
• EP 139 – Make The Familiar Strange September 9, 2019
  How do you attract attention to your brand? Interestingly, its a lot like how you’re going to build internal buy-in. You’re going to make the familiar strange (and the strange familiar). Show notes:Communicating the New by Kim Erwin (great book!) Find me:Recruitcon – NashvilleHireConf – NYCEmployer Brand Headlines (weekly digest of the EB world so […]
• EP 138 – Elephant In The Room September 2, 2019
  Desc Every company and every brand has that thing they don’t talk about. That thing that everyone knows but bends over backwards to avoid referencing. They have an elephant in the room. And if you’re in charge of your employer brand, you can choose to ignore the elephant, but your candidates (who can see it […]
• EP 137 – Skin in the Game August 26, 2019
  The race to “easiest possible application” has not been a race worth winning. Our ATS’s are clogged with applicants we wouldn’t hire in a million years simply because we’ve made it so easy. So what’s past “peak easy application?” A world in which we actively and intentionally make it harder for people to apply, to […]
• EP 136 – Creating Meaning August 19, 2019
  Influencing ratings, encouraging talking points, framing values and establishing a shared north star for every one in our company may sound like our job, but it isn’t. Our job as employer brand professionals is far deeper, far more difficult and interesting. Our job is to create meaning in the minds of our candidates and employees. […]
• EP 135 – Raise the Stakes August 12, 2019
  You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your company who would agree. But a lot of people see investment in employer brand as a vanity project, as a fluffy-bunny nice-to-have project and not the crucial element in hiring success […]