Category: Employer Brand Page 1 of 2

The Employer Brand Manifesto

The Employer Brand Manifesto

Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside recruiting team, we aren’t recruiters. If we live…

The Impact of Online Reviews: How Feedback Leads to Change in the Workplace

We had some instances of that happening back when I was at Groupon. The most obvious was that after getting dinged for “bad interviews” we put together a…

employer brand is different on purpose

Different on Purpose: Solving Recruiting Problems With Employer Brand Thinking

Let’s say for a minute that while you as a recruiting professional are pretty darn good at your job, that your boss is pretty darn good at her…

Employer Branding: Five Experts Explain How to Stand Out From the Competition

“If we say we’re all about letting people make an impact, we compare that to massive companies where it’s rare for an individual to make an impact. In…

Employer Brand Is About the Business (Not Just Recruiting)

Employer Brand Is About the Business (Not Just Recruiting)

Think about a great hire. Think about the employee who referred them. Think about the HRBP who approved the req. Think about the Compensation Specialist who approved the…

uncertainty kills in recruiting

Uncertainty Kills: The Root Cause of All Your Recruiting Problems

Hiring is a minefield, with hidden and not-so-hidden problem, obstacles, issues and objections scattered between here to the acceptance. As a recruiter or recruiting leader, you are tasked with shepherding…

To Create or Curate? Five Employer Branding Experts Reveal Their Content Best Practices

So I’m probably in the minority here because I don’t think I control the narrative. I think at best I can influence the narrative by inserting my talking…

Hiring is too important to leave to recruiters

Hiring Is Too Important to Leave to Recruiters

As this is being written the day after Anthony Bourdain died, it might be appropriate to start with a kitchen metaphor. If you’ve ever had a chance to…

1 Metric to Rule Them All

1 Metric to Rule Them All

Let’s stop with the madness, folks. With the influx of available data now available to your average (or even amazing) recruiter, it doesn’t take long to feel overwhelmed…

The unsexy employer brand

The Unsexy Employer Brand

There are clothes that only look good on models and mannequins. Unstructued flouncy dresses and suits that only work if you’ve spent four hours a day at the…

Recruiting Content Framework

High-level content marketing thinking in recruiting 1. Introduction Companies spend millions of dollars to find, attract and hire the best talent. They also spend the same amount of…

Your ATS Will Never Help You Hire

Let’s start with the obvious: no one likes their ATS. Like airlines, wireless service, or cable companies, there are no good choices, only a least horrible choice. This…

What Everyone Gets Wrong About Glassdoor

For recruitment professionals, there are few subjects as fun to debate as the role and impact of Glassdoor. For some, Glassdoor is a breath of fresh air, bringing…

Employer branding

What Is (and Isn’t) Employer Brand?

For the past century, the recruiting and talent acquisition industry has hinged on the notion that a company with an open job to fill posts an advertisement for…

Strong Suit 138: How He Keeps Groupon On Candidates’ Radar

In this 20-minute interview, James reveals how to get passive job seekers – people that aren’t looking for a new job – to pursue your company. Wouldn’t that…

You Don’t Have a Recruiting Strategy, You Have A Mess

When it comes to recruitment marketing, tactical thinking is a trap. It drives you step by merciless step towards the mediocre section in the middle of the pack….

Beyond Buzzwords: A Recruiter’s Guide to Picking New Tech

Recruitment marketers and employer brand managers need a framework to evaluate new technology. It’s far too easy to be swayed by flashy features and demos only to end…

Your Talent Community Needs a Makeover (ERE Media)

I know that you’re distracted by all the cool new shiny things being offered to you right now. Snapchat looks cool. Facebook Live looks cool. Video job descriptions…

Solving the Ten Biggest Hiring Problems (recorded webinar)

Can you trust the vendor to tell you how to solve your recruiting and hiring problems? Take this 30,000 foot view of the landscape and what solutions you…

game changing recruitment marketing tactic

The Next Big Recruitment Marketing Tactic

For a VERY long time now, recruitment marketing has been laboring under a flawed assumption. In marketing there’s a exchange: the consumer gets information about a product that…

Recruiting Is A Game Of Constraints

No recruiting team has any money, so that puts us all on an even playing field. It’s not about having more, its about doing more with what you…

employer brand planning

Your 2017 Employer Brand Planning Guide

Regardless of how you feel 2016 went, its time to get ready for 2017. To attract and persuade talent to join your organization, you need to not only…

The Talent Cast podcast logo

The Talent Cast: The Milliennials (ep001)

Our new podcast The Talent Cast is officially launched! Take a list to our first episode all about recruiting millennials.

ROI - Return on Interesting

ROI: Return On Interesting

Can you think of anything more boring than a job description? Some things come close, like the title agreement on your house or Major League Baseball’s insistence that…

ROI: Return on Interesting

Can you think of anything more boring than a job description? Some things come close, like the title agreement on your house or Major League Baseball’s insistence that…

Facebook recruiting bible

The Facebook Recruiting Bible

12 years after Facebook launched, recruitment marketing still doesn’t quite know how to think about Facebook. I still go to meetings where legacy thinking drives expectations and conversations…

Reinventing Recruiting

Reinventing Recruitment Marketing

Bit by bit, little by little, the recruitment marketing world looks less and less like it used to. You job has changed. The expectations have changed. The tools…

Are we being blinded by recruiting ROI?

A slavish devotion to ROI is a short-term solution with long-term consequences.

The New Recruitment Marketing Funnel

The recruitment funnel has changed. Have you? 

20 Minutes to Get Smarter about Recruitment Content


Content is crucial B2B podcast

Why Content is Crucial to Recruiting Great Talent [podcast]

Why Content is Crucial to Recruiting Great Talent  

Report from Content Marketing World 2016

The big ideas and changing direction of content from the heart of Ohio, CMW2016.

Post It Whenever

For years, we’ve been told that there are “optimal times” to publish to social. But then the social world changed. Is it still true?

Are You Following Marketing’s Golden Rule?

Everyone Hates Your Email Marketing. Everyone.