SaltLab

The Talent Cast

• EP 162 – Working with Recruiters February 17, 2020
  While your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, frame and amplify your branding message. So why do so many push back on your work? Don’t they know that you’re trying to help them??? In this episode, we get nitty gritty […]
• EP 161 – The Modular Employer Brand February 10, 2020
  The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face. In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a core (and very much aligned) sense of […]
• EP 160 – Three Minds of Employer Branding February 3, 2020
  In the beginning, many of us saw (and our bosses saw) employer branding as “stuff that needed to get done and solved.” But as we solved issues, we started asking, “is this the right problem to solve?” and “how can we solve this issue so it never happens again?”  But even this isn’t enough. Having […]
• EP 159 – Employer Brand, Fast and Slow January 27, 2020
  Most employer brand professionals and practitioners or driven (and often pushed) to solve immediate problems, the kind that have immediate impacts, the kind others can see. But solving those kind of “urgent, but not always important” problems is now you you’ll succeed in this role. Success comes from seeing the fast, urgent and immediate problems, […]
• EP 158 – Lean Into the Suck with Elena Valentine January 20, 2020
  In this long conversation with the one and only Elena Valentine, we get into what employer branding means, branding fan fiction, telling better stories and all sorts of other goodies. Don’t miss this one! Show notes:What?! You don’t know Elena Valentine?! Twitter, Skill Scout, LinkedInHere’s that article on Ottowa bus drivers she mentionedSign up for […]
• EP 157 – Useless Facts January 13, 2020
  To quote the one and only David Byrne (of Talking Heads, duh): “Facts are simple and facts are straightFacts are lazy and facts are lateFacts all come with points of viewFacts don’t do what I want them to” Go to any career site and you’ll see facts. Oodles and oodles of facts that mostly tell […]
• EP 156 – The Expectations Game January 6, 2020
  It’s easy to attract attention, just promise them the moon. But if you want talent to engage and even stick around, you need to master something very different from attraction. You need to be an expert at the expectations game. Show notes:Sign up for my free newsletter on employer brand headlinesWant to ask me anything? […]
• EP 155 – No New Tale To Tell December 30, 2019
  Romeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad. As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and authentic in a world […]
• EP 154 – Why Employer Brands Fail (Part Three) December 23, 2019
  There are six common, but rarely-discussed, reasons why a company’s employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we’ll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover “No care and feeding plan” and […]
• EP 153 – Why Employer Brands Fail (Part Two) December 16, 2019
  There are six common, but rarely-discussed, reasons why a company’s employer brand initiative (or project or function) will fail. In this three-part series, we’ll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover “reflects politics rather than reality ” and “poorly defined ownership.” […]