Category: Employer Brand

Why Hiring Is So Hard

Free ebook! The cold, hard reality is this: Recruiting great talent is getting harder each day. Bit by bit, platform by platform, degree by degree, the recruiting world…

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Recruiting Content: Yes, You Can Win a Rigged Game

TL;DR: Not having the ability to market and pay salaries like Google and Facebook doesn’t mean you are relegated to second-tier talent. If you tell your own compelling…

Employer Branding: An Interview with Elizabeth Denson

In our first Meshworking podcast, we interview employer brand consultant Elizabeth Denson and have an interesting conversation about what an employer brand is and isn’t, uncovering the difference…

The Recruiter’s Guide to Inbound Marketing

Over at Recruiter.com, Matthew Kosinski interviewed Meshworking’s James Ellis about new data and insights surrounding the changing world of recruiting: So it makes sense that job seekers are…

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Employer Brand: No One Knows You’re Superman, Clark

Super hero comics and movies are often predicated on a simple idea: that the super hero has a secret identity no one knows about. While the world may…

Your Prospects Don’t Trust You

I would bet that you are an honest and forthright person. You don’t cheat at Monopoly, you pay your taxes on time, you’re a decent tipper, you don’t…

‘Would You Rather?’ The Game that Talent Acquisition Plays Every Day

“Would you rather?” is the ultimate car ride game. If you’ve never played before, it works like this: One person dares another to choose between two equally horrible…

The Six Problems Content Solves for Talent Acquisition

I’ve always been a big fan of content. It keeps me informed. It gives me something to do on the train. It keeps me paying for cable. And…

The Talent Acquisition Gym

The best digital talent acquisition tactics aren’t achieved once, they need to be repeated over and over. You don’t get fit exercizing once, you get strong and powerful going to the gym over and over. Welcome to the talent acquisition gym!

Why Content Is Different

Content marketing for recruiting and talent acquisition isn’t like “regular” marketing, which is designed soley to drive action. Content floats around people’s personal defenses to spark new ideas and desires, like the desire to work with you.