Category: Employer Brand Page 1 of 2
Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside recruiting team, we aren’t recruiters. If we live…
We had some instances of that happening back when I was at Groupon. The most obvious was that after getting dinged for “bad interviews” we put together a…
Let’s say for a minute that while you as a recruiting professional are pretty darn good at your job, that your boss is pretty darn good at her…
“If we say we’re all about letting people make an impact, we compare that to massive companies where it’s rare for an individual to make an impact. In…
Think about a great hire. Think about the employee who referred them. Think about the HRBP who approved the req. Think about the Compensation Specialist who approved the…
Hiring is a minefield, with hidden and not-so-hidden problem, obstacles, issues and objections scattered between here to the acceptance. As a recruiter or recruiting leader, you are tasked with shepherding…
So I’m probably in the minority here because I don’t think I control the narrative. I think at best I can influence the narrative by inserting my talking…
As this is being written the day after Anthony Bourdain died, it might be appropriate to start with a kitchen metaphor. If you’ve ever had a chance to…
Let’s stop with the madness, folks. With the influx of available data now available to your average (or even amazing) recruiter, it doesn’t take long to feel overwhelmed…
There are clothes that only look good on models and mannequins. Unstructued flouncy dresses and suits that only work if you’ve spent four hours a day at the…
High-level content marketing thinking in recruiting 1. Introduction Companies spend millions of dollars to find, attract and hire the best talent. They also spend the same amount of…
Let’s start with the obvious: no one likes their ATS. Like airlines, wireless service, or cable companies, there are no good choices, only a least horrible choice. This…
For recruitment professionals, there are few subjects as fun to debate as the role and impact of Glassdoor. For some, Glassdoor is a breath of fresh air, bringing…
For the past century, the recruiting and talent acquisition industry has hinged on the notion that a company with an open job to fill posts an advertisement for…
In this 20-minute interview, James reveals how to get passive job seekers – people that aren’t looking for a new job – to pursue your company. Wouldn’t that…
When it comes to recruitment marketing, tactical thinking is a trap. It drives you step by merciless step towards the mediocre section in the middle of the pack….
Recruitment marketers and employer brand managers need a framework to evaluate new technology. It’s far too easy to be swayed by flashy features and demos only to end…
I know that you’re distracted by all the cool new shiny things being offered to you right now. Snapchat looks cool. Facebook Live looks cool. Video job descriptions…
Can you trust the vendor to tell you how to solve your recruiting and hiring problems? Take this 30,000 foot view of the landscape and what solutions you…
For a VERY long time now, recruitment marketing has been laboring under a flawed assumption. In marketing there’s a exchange: the consumer gets information about a product that…
No recruiting team has any money, so that puts us all on an even playing field. It’s not about having more, its about doing more with what you…
Regardless of how you feel 2016 went, its time to get ready for 2017. To attract and persuade talent to join your organization, you need to not only…
Our new podcast The Talent Cast is officially launched! Take a list to our first episode all about recruiting millennials.
Can you think of anything more boring than a job description? Some things come close, like the title agreement on your house or Major League Baseball’s insistence that…
12 years after Facebook launched, recruitment marketing still doesn’t quite know how to think about Facebook. I still go to meetings where legacy thinking drives expectations and conversations…
Bit by bit, little by little, the recruitment marketing world looks less and less like it used to. You job has changed. The expectations have changed. The tools…
A slavish devotion to ROI is a short-term solution with long-term consequences.
Why Content is Crucial to Recruiting Great Talent
The big ideas and changing direction of content from the heart of Ohio, CMW2016.
For years, we’ve been told that there are “optimal times” to publish to social. But then the social world changed. Is it still true?
https://www.linkedin.com/pulse/you-following-marketings-golden-rule-james-ellis
https://www.linkedin.com/pulse/everyone-hates-your-email-marketing-james-ellis