Category: Employer Brand Page 2 of 2

The Ultimate Guide to Facebook Budgeting to Promote Jobs

https://www.linkedin.com/pulse/how-much-should-i-spend-guide-promoting-jobs-facebook-james-ellis

Is It Time to Take Snapchat Seriously for Recruiting?

https://www.linkedin.com/pulse/do-snapchat-ads-means-its-time-take-seriously-recruiting-james-ellis

How Siri Impact the World of Job Hunting

https://www.linkedin.com/pulse/you-ready-siri-driven-job-searcher-james-ellis

The Unspoken Reason Recruiting Content Works

https://www.linkedin.com/pulse/unspoken-reason-recruiting-content-works-james-ellis

Highway to Hell: The Future of Recruiting is Terrifying.

“A note to my HR peeps out there: more regulations, more rules and more rigor is NOT the answer to slowing or stopping change – as the cliche…

Recruiting Content… The Book?!

Yep! Perfect for your eReader of your choice! Amazon link iTunes Link Enjoy!

Do you know what your prospects care about? #recruiting #hros

You have a fixed amount of time and resources to spend telling people amazing things about yourself (activating your employer brand, as it were). So why are you…

Do you think you have a clear #employerbrand? It depends on who you ask.

I know you think it’s clear, but your employer brand wasn’t meant for you. Go ahead. Ask the next candidate you interview to describe your employer brand. Then…

Engaging #recruiting content is often entertaining content

You know that if you had your choice between boring and dry recruiting content and engaging recruiting content, you’d choose the engaging stuff every single time. You don’t…

Why are we fighting? #recruiting

It’s just that simple. Let’s work together.

The hurdle to get people to apply is a lot higher than you think it is

I think your entire recruitment strategy would benefit a great deal if you asked this question to every idea, campaign and tactic you consider: If a prospect saw…

Recruiting content is incredibly difficult to do

Recruiting content is a complex series of processes and tools that the average talent acquisition professional won’t be able to master: Step one: Do something interesting. Step two:…

There’s a special kind of person who doesn’t think stories compel prospects to apply

I just hope that special kind of person isn’t in charge of your recruitment marketing strategy.

Why are your job descriptions so bad?

Look, the lawyers will tell you that there are things you have to put in the job description, like your EOE statement, the basic requirements of an applicant,…

Why Hiring Is So Hard

Free ebook! The cold, hard reality is this: Recruiting great talent is getting harder each day. Bit by bit, platform by platform, degree by degree, the recruiting world…

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Recruiting Content: Yes, You Can Win a Rigged Game

TL;DR: Not having the ability to market and pay salaries like Google and Facebook doesn’t mean you are relegated to second-tier talent. If you tell your own compelling…

Employer Branding: An Interview with Elizabeth Denson

In our first Meshworking podcast, we interview employer brand consultant Elizabeth Denson and have an interesting conversation about what an employer brand is and isn’t, uncovering the difference…

The Recruiter’s Guide to Inbound Marketing

Over at Recruiter.com, Matthew Kosinski interviewed Meshworking’s James Ellis about new data and insights surrounding the changing world of recruiting: So it makes sense that job seekers are…

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Employer Brand: No One Knows You’re Superman, Clark

Super hero comics and movies are often predicated on a simple idea: that the super hero has a secret identity no one knows about. While the world may…

Your Prospects Don’t Trust You

I would bet that you are an honest and forthright person. You don’t cheat at Monopoly, you pay your taxes on time, you’re a decent tipper, you don’t…

‘Would You Rather?’ The Game that Talent Acquisition Plays Every Day

“Would you rather?” is the ultimate car ride game. If you’ve never played before, it works like this: One person dares another to choose between two equally horrible…

The Six Problems Content Solves for Talent Acquisition

I’ve always been a big fan of content. It keeps me informed. It gives me something to do on the train. It keeps me paying for cable. And…

The Talent Acquisition Gym

The best digital talent acquisition tactics aren’t achieved once, they need to be repeated over and over. You don’t get fit exercizing once, you get strong and powerful going to the gym over and over. Welcome to the talent acquisition gym!

Why Content Is Different

Content marketing for recruiting and talent acquisition isn’t like “regular” marketing, which is designed soley to drive action. Content floats around people’s personal defenses to spark new ideas and desires, like the desire to work with you.