TL;DR: The impact content has on encouraging prospects to apply is actually measurable, giving you a chance to show exactly how powerful and valuable your recruiting content is….
Two years ago, I applied for a job at a very well-known retail company. I was applying for some web or marketing job, and I had to run…
We spend so much of our time dwelling in the details, and in the tactics of getting our job, that sometimes we lose sight of the big picture….
If you have two candidates you could potentially give a job offer to, and they are similar in experience, age, maturity and education, is there some factor that would suggest that one candidate is more likely to stay longer than the other?
You might assume that we can stop worrying about SEO for talent acquisition and your career site. Wrong! Whether it’s all about lowering your overall talent budget or seeking higher quality candidiates, Google and SEO still matter. A lot.
A modern resume is like the tea leaves at the bottom of the cup, there for a recruiter or hiring manager to look at and discern the future. A resume is the loose collection of factoids of my career thus far, facts that I choose to show hiring managers trying to translate it into a useful understanding of who I am. That’s why I hate resumes. We pretend they are something they aren’t, and they end up being like kabuki theater: I show you what I think you want to see, and you look for what isn’t there.