SaltLab

The Talent Cast

• EP 131- Reach v Clarity: Why Your Employer Brand Is Never Done July 15, 2019
  Thinking about employer branding can get complicated in a hurry. There are so many ways to describe, measure and understand your brand, it makes it hard to compare one brand to another. When I audited brands, one tool I developed was the “reach and clarity” model, a way to see how you stack up against […]
• EP 130 – The Bonsai Tree July 8, 2019
  There seem to be two schools of thought on employer branding: reveal the brand and be authentic as possible, or manufacture what you think your audience wants to hear. These two positions seem mutually exclusive, but employer branding success happens when you find that middle path. What path is that? You’ll just have to listen […]
• EP 129 – How To Pay For Your Employer Brand July 1, 2019
  There are ways to spend a lot of money on your employer brand (and a lot of reasons to do so), but how on earth do you pay for it? In this episode, we walk through one scenario to show you how even you can set the stage so your boss and leadership will be […]
• EP 128 – Painful Questions June 24, 2019
  You can’t find better solutions until you ask better questions. But too often we couch, hedge and soften our questions because deep down, we don’t REALLY want to know the answers. Rather than build questions to make ourselves look and feel better, if we build the most painful questions possible, we rip the blinders from […]
• EP 127 – The Perfect Career Site June 17, 2019
  Ever been to an amazing career site? Me neither. Regardless of the platform, this thing you rely on to help candidates fall in love with your brand is a lot closer to stale bread than pastry. So we examine the question of how to build a great career site. Places I’m speaking:Transform – BostonRecFest – LondonSRSC – PhillyMRA MinneapolisRecruitcon […]
• EP 126 – Challengers June 10, 2019
  When we talk about brands, we usually talk about brand leaders, the people in the market with the leverage and power to do amazing things because they are the market leaders. No one talks about the power of the Zune brand, they only talk about iPhones. And that’s great if you’re one of those handful […]
• EP 125 – Thinking ‘Bout Bots with Chris Murdock June 3, 2019
  If you’re sure bots are evil… this conversation will not sway you. But since so many discussion about AI and bots are vendor-driven, I wanted to talk about the concept of bots with someone who actually uses them everyday. So I pinged Chris Murdock, co-founder and Chief Sourcing Officer (yes, that’s really his title), and […]
• EP 124 – Presenting Your Employer Brand May 27, 2019
  When it’s time to reveal your employer brand to leadership, what’s your plan? Were you just going to take a page from that episode of Mad Men and make a big creative reveal? Wow, that would be a mistake. Here is my surprisingly nuts-and-bolts approach to presenting your new employer brand to leadership to increase […]
• EP 123 – Employer Brand Activation 101 May 20, 2019
  A great brand position, brand promise or even strategy that sits in a deck without being used is 100% worthless. So while thinking strategically is a great start, you need to activate the brand in order to see your employer brand’s value. While we’ve talked about specific channels and media before, we’ve never thought through […]
• EP 122 – Skill vs Will with Torin Ellis May 13, 2019
  While I’m a big believer and proponent of opening the doors to let everyone find frustration and satisfaction at work, as a middle-ages white guy, I always feel out of my depth. Luckily, I know a guy who lives and breathes diversity. We have yet another rambling conversation on what its going to take to […]