Category: Guest blogging

The Recruiter’s Guide to Inbound Marketing

Over at Recruiter.com, Matthew Kosinski interviewed Meshworking’s James Ellis about new data and insights surrounding the changing world of recruiting: So it makes sense that job seekers are…

Attracting Top Talent: Only A Fool Competes On Price

Over at ZoomForth’s blog, we posted about how competing on salary is a fool’s errand: Establishing meaningful value for the candidate will trump high salaries more often than…

Here’s Proof That Content Will Bring You The Most Important Job Applicants

From our post in EREmedia.net: Content is far more effective at encouraging applications for those with the most experience and helps entry-level applicants self-select out of the process….

Yes, Content Can Save Job Descriptions

Job descriptions, those horribly written, barely comprehensible strings of roughly 500 words of stuff that only barely resembles reality if you squint hard, are the coin of the…

The Magnifying Glass Strategy

Focusing on certain areas does not have to detract from others in your content strategy. I love talking content strategy, especially within the context of the larger talent…

Your Last Talent Acquisition Dollar

It’s the end of the year and that means that if you aren’t thinking about the tactics for next year, you’re definitely reviewing the past year to see…

Content Marketing Predictions for Talent Acquisition in 2015

“2015 is the year content subsumes marketing and brands realize that content is the atomic particle of every aspect of marketing.”– Shane Snow, Contently It’s old hat to…

‘Would You Rather?’ The Game that Talent Acquisition Plays Every Day

“Would you rather?” is the ultimate car ride game. If you’ve never played before, it works like this: One person dares another to choose between two equally horrible…

The Gap

There’s a vast gap, and it is lowering the percentage of people who accept your job offers. The gap? The gap between what you tell a prospect and…

Walk It Back: The Content Value Litmus Test

Now I believe in content, but I don’t believe it will cure baldness. It can help organizations tell their story and make a compelling case as to why…

Google+ Is Dead. Long Live Google+

All the rumors are swarming that Google+ is dead. And that would make a lot of sense if you thought G+ was supposed to be a Facebook replacement. It’s not. Google+ is something far bigger: a way for you influence Google’s search results.

Are You Making This Fatal Content Marketing Mistake?

There is a mistake a lot of companies make, and I would wager that avoiding this mistake would not only make content marketing strategies more effective, but also…

Your Social Media ROI for Talent Acquisition

This two-part blog post defines the two different types of social media models talent acquisition can use, and the the KPIs that can be associated with each.

Why I Hate and Love Resumes

A modern resume is like the tea leaves at the bottom of the cup, there for a recruiter or hiring manager to look at and discern the future. A resume is the loose collection of factoids of my career thus far, facts that I choose to show hiring managers trying to translate it into a useful understanding of who I am. That’s why I hate resumes. We pretend they are something they aren’t, and they end up being like kabuki theater: I show you what I think you want to see, and you look for what isn’t there.

Predictions for the Future of Digital Talent Acquisition

Here’s our three-part piece of predictions for the future of digital acquisition, published the week of May 20, 2014 on ERE.net. Not surprisingly, the three areas covered were:…

Recruiting From Inside The Noise

There are four means by which your recruiting message can stand out from all that noise. They can be used individually, or they can be used in tandem to make sure your message doesn’t just stand out, but sings.