Category: Pharma Marketing Page 2 of 2

Social Media Is All About “Finding The Voice.” Are You Listening, Pharma?

Today in MarketingProfs, an article about how the “human voice” in social media builds customer relationships. I’ll just file that under “DUH” again (this folder is getting kinda…

Who’s on first? Probably Facebook.

This week has been crazy, so a link I wanted to post last week has been delayed until this week.  Sigh.  Anyway, according to the Social Doctor, Doctor’s…

The Real First Rule of Marketing Is…

If you don’t follow @jowyang, you probably should. He’s not pharma, but he’s been a guy I’ve followed in the web strategy world for years now. He’s got…

I Was Wrong: Facebook Doesn’t Hate Pharma, Facebook Hates the FDA

Everyone’s got their lab coats in a twist because Facebook has finally stopped flirting with the idea of enabling comments and likes for all Pages and just kisses…

The Real Reason a Hospital Would Twitter (or Facebook)

In Health Care Communication News, Chris Boyer lists 5 mistakes hospitals make with social media. Don’t participate enough Participating too much Confusing social marketing with traditional marketing Try…

Giants Roam These Grounds

Something occurred to me on the train this morning (yes, I spend my morning commute thinking about what to post here. If it helps, I spend my evening…

mmmmmmHealth (yummy)

So, I’ve been spending a little time thinking about mobile lately for a client, and I keep coming back to a bias I have, one that someone refuted…

Yes, a Post About Pharma Social Media

Some of you are waiting for the feds to issue guidelines on what pharma can do in the social media (in my mind, you’re building forts make of…

What Will HC/Pharma Learn from the Pew Report?

So by now you’ve glanced at the Pew Internet report on the connection of social media to health care (“The Social Life of Information, 2011”). The headlines have…

The Name of the Game

Morning! I just got back from two days worth of conversations about an integrated insurance company/provider network (no fair guessing who) and after talking to a dozen people…

What’s left to talk about?!

@rohal asks if there’s anything left to talk about in digital pharma marketing. So I made a list (off the top of my head): Is there a medium in which…

“You mean it’s like a game?” “Isn’t everything?”

Blah blah blah gamification of health care and applications. Blah blah blah excite the user, they don’t know they’re learning. Blah blah blah radical new way to think…