SaltLab

James Ellis: Noted employer brand and recruitment marketing nerd, keynote speaker, consultant, and podcaster

Proven expert in multiple marketing disciplines. To a man with a hammer, every problem looks like a nail. Which is why I carry around a whole tool kit. See my Amazon Author page, LinkedIn profile and all the stuff I’ve built here.

RSS The Talent Cast

  • EP 092 – Plumbers and Architects October 15, 2018
    Managing an employer brand usually makes you feel more like a plumber than an architect. Spoiler: the plumber has more impact on the shape of things than the architect. Show notes: Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance My latest article at Proactive […]
  • EP 091 – Employer Brand for Employees October 8, 2018
    99% of all employer brand conversations are about recruiters, candidates and hiring managers. Um… how did we forget employees!? Not only are they the backbone and living embodiment of the brand, they are directly impacted by it. Show notes: Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! […]
  • EP 090 – Cast Offs October 1, 2018
    Every day, you are collecting resumes from hundreds or thousands of people thinking this is their dream job, even though most won’t get so much as a phone call. If I ran a business where I annoyed and disappointed so many potential customers, I’d find that concerning. Wouldn’t you? Show notes: Proactive Talent Book me […]
  • EP 089 – When It’s Worth Sharing September 24, 2018
    How often should you email or reach out to your talent pool? I don’t know, how often do you call your best friend? Its such a crazy question, but we hear it more and more. In this episode, I try and flip over the apple-cart of content cadences and communication planning. Show notes: Proactive Talent […]
  • EP 088 – Uncertainty Kills September 17, 2018
    Who says “no” to their dream job?! But that’s what people do every day, all because they don’t know enough about the job, team, boss or company and are forced to walk away, regardless of how great the role might be. So if you want your recruiting team to work better, do everything you can […]
  • EP 087 – How To Measure Your Employer Brand September 10, 2018
    How do you measure something that only exists in other people’s minds? And how do you set your metrics up so that your boss actually understands what you do and what your value is? Show notes: Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Talent Brand Alliance Talent Management Alliance’ […]
  • EP 086 – Employer Brand As Infinite Game September 3, 2018
    The hardest and most satisfying games to play are those without a clear way of keeping score, without start and stop times. You play to get better, not to win. This sure sounds like an employer brand to me. Show notes: Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Talent […]
  • EP 085 – And The Kitchen Sink June 25, 2018
    Before we head off to summer break to recharge the podcast’s batteries, here are all my notes and ideas that didn’t quite make it as full episodes. This episode is chock full of concepts and perspectives, clearing the way for a whole new set of episodes in September. Here are the collected notes: Is employee […]
  • EP 084 – Being Different Is Entirely The Point June 18, 2018
    Everything about our industry is geared towards the middle: don’t do anything too different or clever with your job descriptions because you’ll alienate someone, maximize audience and reach (even if you’ll never hire that person), focus on the widest possible net, etc. Which is why you you can’t compete. Turns out that a strong employer […]
  • EP 083 – Closing Candidates with Employer Brand June 11, 2018
    Your employer brand isn’t just about attracting people at the top of the funnel, or getting them to accept your InMail request. It permeates every level of the talent funnel. So if you don’t know how to engage with your employer brand properly, it doesn’t matter how hot your brand is, you will be wondering […]

© 2018 SaltLab.

Powered by WordPress.

Theme by Anders Norén.

Category: SEM

The Difference Between SEO and PPC/SEM: A Military Approach

In order to attract valuable, on-target views of your job postings, you spend a lot of time and money on talent acquisition tactics. Primarily among these tactics are…

The Six Problems Content Solves for Talent Acquisition

I’ve always been a big fan of content. It keeps me informed. It gives me something to do on the train. It keeps me paying for cable. And…

Google+ Is Dead. Long Live Google+

All the rumors are swarming that Google+ is dead. And that would make a lot of sense if you thought G+ was supposed to be a Facebook replacement. It’s not. Google+ is something far bigger: a way for you influence Google’s search results.

The Two Rules For Better Analytics

Do a search on Google on the term “better analytics” and you’ll see 232 million results. In Amazon, there are more than a thousand books that reference better analytics. In this age of “big data” (however you define it), we all know that we are sitting on huge stockpiles of data, most of it gathering virtual dust in some analysis tool because we don’t take action. 

Understanding your Hiring Matrix

At some point, someone has probably told you about the magical number: seven plus or minus two. At it’s core is the idea that the human brain, as complex and creative as it is, can only hold onto a small number of ideas at a time. You may know a million things, but you can’t think about them all at once, just between five and nine ideas at a time.