Category: Strategy/Tactics

Recruiting Content Framework

Recruiting Content Framework

High-level content marketing thinking in recruiting 1. Introduction Companies spend millions of dollars to find, attract and hire the best talent. They also spend the same amount of…

Everything Is In Context

Nothing exists out of context. Simple as that. Evaluating without… being aware of its context is a useless game. Is that burger a great burger because of the…

Dear Nokia…

Today’s Mashable headline is “Nokia CEO: Why We’re More Relevant Than Ever” C’mon. If you have to say you’re relevant, you’re not. You can’t press release relevance. It…

How To Be A Better Marketer

Ten seconds at this site: http://neversaidaboutrestaurantwebsites.tumblr.com/ will teach marketers more about how people view their marketing than any 2-hour focus group ever could. Remember: No one cares about…

New Rule of Development

The New Law of Development: A genius idea messily executed will always beat out a bad idea perfectly executed. Corollary: It’s far cheaper to invest in good project…

The Lessons of Limitations

Someone asked me, in the middle of what I assume to be a caffeine-fueled rant about something or another, the kind where people think my head will fly…

Understanding organizations by size

I’m just going to dive in with no preamble, so here goes. A company’s organization and culture is often a function of it’s size. Here’s what I’ve learned…

The Difference Between “Strategy” and “Tactics”

I’m still surprised by the number of people I work with, people in positions where strategy is clearly in their job description (if not their job title) who…

Is Domino’s the First Horseman of the Marketing Apocolyspe?

Meta link: This is a link to Stephen Colbert’s dissection of the new Domino’s ad campaign. It does a perfect job embracing the combination of “Wait, are they…

It’s Only Been a ‘Dirty Little Secret’ to ‘Management Experts’

In yesterday’s Wall Street journal, Gary Hamel reveals “Management’s Dirty Little Secret,” that most of the actions a manager takes, even those in pursuit of an engaged workplace,…

“That’s how you end up with GM rather than Toyota.”

Huh. So this is what happens when you treat every business like every other business (as a money machine who’s only need is growth at any cost) Â…

Is the Best TV Show About Management and Leadership on Bravo?!

For all the talk about what makes a good leader, one show is illustrating how hard it is to manage people. The trick of it is, most of…

Been gone a little while now…

So, I finally figured what I needed to do to get things rolling (That sentence has been nominated as the “Most Vague Opening Statement (Blog Category, Over-35 Year…

It’s hard to take your action plan seriously when there’s a pun in the title

That just seems like a simple maxim.

Overheard at a “Strategy Meeting”

From a VP of some sort: “We’ll do that based on our  five strategic directions.” Someone should let this VP know that moving in five directions at…

Members or Customers?

Seth Godin asks the question: If you started to think of your customers as members, how would things change? I think the goal was to make people think…

Contemplating my navel (or: the big idea of what I do)

A year ago, I went to Brandworks Univeristy (if we had the resources this year, I’d go again as it was the best conference I’ve been to in…

Frustration

Today’s definition of frustration: I brought a proposal to a client, one they didn’t expect but achieved everything they wanted to achieve, using a technology they hadn’t considered…

“we r not the same we r from twitteronia, we connect”

If it wasn’t trying to dispell that idea, why call it @comcastcares? Why not just @comcast?

The Case Against Google?

My boss thinks Google can’t survive in this model.

My Brave Face

You think banks are scared? You should try talking to software providers

The Internet Everywhere On Teeny Tiny Screens

I love the great outdoors… wait, I got an email.

Party Like It’s 2001

I’ve been gone a while. Did anything happen while I was on a bus?

Oooooo… Shiny

Yes, it’s meaningful that there’s a new browser in town

Quo Vadimus

How do I move forward?

Screwing Up

Let’s talk about something we don’t like to talk about

It makes me nuts when an organization acts like a sugar-riddled three-year-old in terms of its focus. I’m not talking about companies creating new products every week (which…

Focus Groups

Is it common for the tech people to hijack the meeting in order to sort out the issues while the other stand by and watch?

Limitations

The best art comes out of our own limitations

Process-Driven Work

You have your own stories of people who think the cart goes before the horse.