Category: Uncategorized Page 1 of 4

A Great Way To Waste Money: Seven Ways Employer Brand Initiatives Fail

The numbers are impressive. When you have a strong employer brand, you can see up to a 50 percent drop in cost to hire and up to an…

eight data-driven ways to make your university recruiting better

The 8 (Data-driven) Secrets of Great University Recruiting in the U.S.

Recruiters will tell you that theirs is a tough job: lots of plates to spin, low resources, timeline crunches, and a lack of appreciation for a job well…

Audio Tags

What Law & Order Can Teach Us About Recruitment Marketing: Audio Tagging Your Content

Look around. How many people around you are wearing headphones right now? Have you noticed how many people are walking around your office with various flavors of earphones…

who's in charge of your hiring? No one.

Who’s in charge of your hiring? (Spoiler: No one)

Who’s in charge of seeing that all the elements are aligned, working in concert with one another toward actual business outcomes instead of internal vanity metrics? Who owns…

The 16 Core Competencies of a Successful Employer Brand Professional

Spoiler: You’ll Wear A Lot Of Hats What does it take to be a great employer brand professional? As a rapidly growing and evolving role within companies, the…

How to Correctly Diagnose 5 Common Talent Problems

We all want solutions, whether it’s at the doctor’s office, the IT desk or in our hiring systems. But in our zeal to find an answer, we sometimes…

Attract more applicants: 7-step guide to stellar job postings

Rachel Mucha wrote up my ERE presentation on how to make any job posting better quickly and cheaply.

The Algebra of Employer Brand

The Algebra of Employer Brand

3 minute video on how to truly see your employer brand.

Solving Recruiting’s “99%” Problem: How to Turn Engaged Candidates into Advocates

What’s the purpose of your job? Hang on — that wasn’t meant to be accusatory. Companies often lose sight of what recruiting is really about, so I wanted…

selecting an employer brand consultant

Can an “outsider”​ really help you tell your employer brand story?

Does building your employer value proposition or employer brand position feel like watching one of those house shows where they just knock out walls and rebuild kitchens in…

It’s the Little Things: To Build a Great Employer Brand, Start Small

Lots of people think of employer brand as something “big.” They think that it requires huge budgets and that it is something expressed in Super Bowl commercials, at…

bridging the gap between consumer and employer brand

The Great Divide? Integrating your consumer and employer brands

Do your consumer brand and employer brand exist in two separate dimensions? Fostering relationships between your employer branding and marketing teams and integrating your people in your storytelling…

Dear Talent Acquisition Leader: What Your CHRO Really Wants You To Know

The Unvarnished Truth About What The C-Suite Really Wants From Recruiting Dear Talent Acquisition Leader, You’ve been lied to. I’m sorry, but it’s true. How? You were handed…

What’s your employer brand DNA? The secret to bringing your EVP to life

What’s your employer brand DNA? The secret to bringing your EVP to life

If you ignore the mountain of garbage science and science fiction within Jurassic Park, you can still take away a simple idea: that the tiniest DNA contains the…

Marketing People Podcast: Build Your Employer Brand with James Ellis

One hour interview with James Richter

what kind of recruiting video should I make?

What Recruiting Video Should I Make?

If you haven’t already, THIS is the year to start taking video seriously, either as a way to attract attention, build a brand, or drive applicant action. And…

difference between culture and brand image

Understanding the difference between culture and brand

Culture is a word that is used a lot these days, so much so that people seem to forget its meaning! But, according to James Ellis, “It’s real,…

Comprehensive employer brand architecture

Comprehensive Employer Brand Architecture

How leadership, culture and hiring creates your brand, position and promise It is easy to say changing one’s employer brand is difficult, that it borders on herding cats…

20 Experts Reveal How Talent Acquisition Will Change In 2019 (+ How We Can Keep Up)

2019 is the year the business gets a lot more involved with recruiting, both the processes and the tools. Recruiting tends to look at all of its problems…

employer brand pattern recognition

Smarter Employer Branding Goes Beyond Recognition

If I asked you to close your eyes and tell me what brand of soap you use, could you? Or could you kinda/sorta remember what the bottle looks…

employer brand is a business strategy

Employer Brand Isn’t a Hiring Strategy. It’s a Business Strategy.

There’s a tried and true playbook when a business faces a brand crisis: Admit the problem, give communication responsibilities to the top person, and over-correct on the solution….

The 4 Biggest Mistakes Companies Make in Employer Branding

The 4 Biggest Mistakes Companies Make in Employer Branding

At this stage, I’d wager that you’ve spent some amount of time seriously thinking about one of the two hottest topics in recruiting: artificial intelligence or employer branding….

James Ellis on the Chad & Cheese show

Interview: @TheWarForTalent aka TalentCast aka James Ellis

On a slow week that saw us celebrating America’s birthday, the boys are taking a break from the weekly rundown and chatting with The War for Talent’s James…

How Groupon Does Employer Branding

How Groupon Does Employer Branding

We’re with a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google,…

The Fix to Your Broken Recruiting Funnel? A Different Funnel

The Fix to Your Broken Recruiting Funnel? A Different Funnel

That said, the consideration funnel has serious limitations. Seen through its lens, most recruiting and hiring problems come in two forms: “top of the funnel” issues and “holes…

how your employer brand is born

How Your Employer Brand Is Born

Understand all the elements that create and communicate your employer brand to the world. If our goal is to establish and share our employer brand, you need to…

How to Reveal Your Employer Brand

How to Reveal Your Employer Brand

Establishing an employer brand is more complicated than one might think. In recruiting, where job descriptions are becoming increasingly commoditized, how can you tell if a given job…

Employer branding

What Is (and Isn’t) Employer Brand?

For the past century, the recruiting and talent acquisition industry has hinged on the notion that a company with an open job to fill posts an advertisement for…

Strong Suit 138: How He Keeps Groupon On Candidates’ Radar

In this 20-minute interview, James reveals how to get passive job seekers – people that aren’t looking for a new job – to pursue your company. Wouldn’t that…

You Don’t Have a Recruiting Strategy, You Have A Mess

When it comes to recruitment marketing, tactical thinking is a trap. It drives you step by merciless step towards the mediocre section in the middle of the pack….

Beyond Buzzwords: A Recruiter’s Guide to Picking New Tech

Recruitment marketers and employer brand managers need a framework to evaluate new technology. It’s far too easy to be swayed by flashy features and demos only to end…

Your Talent Community Needs a Makeover (ERE Media)

I know that you’re distracted by all the cool new shiny things being offered to you right now. Snapchat looks cool. Facebook Live looks cool. Video job descriptions…

What happens when the future takes our marketing jobs

What Happens When The Future Takes Our Marketing Jobs?

This is the Inception strategy of marketing: getting people to suddenly realize they need to be interested in a thing (product, idea, industry, etc) to encourage them to…

Solving the Ten Biggest Hiring Problems (recorded webinar)

Can you trust the vendor to tell you how to solve your recruiting and hiring problems? Take this 30,000 foot view of the landscape and what solutions you…

game changing recruitment marketing tactic

The Next Big Recruitment Marketing Tactic

For a VERY long time now, recruitment marketing has been laboring under a flawed assumption. In marketing there’s a exchange: the consumer gets information about a product that…