How leadership, culture and hiring creates your brand, position and promise

It is easy to say changing one’s employer brand is difficult, that it borders on herding cats or nailing Jell-o to a wall. And those are fairly true statements if you don’t understand where your employer brand comes from, or what supports it.

Think of a plumber looking to stop a leak. Without understanding where the water is coming from and how it flows from place to place where the junctions and merges are, they’ll run out of patience and duct tape long before they solve the problem. Don’t be that person.

To that end, I mapped out how all the elements that make up the brand and how they support each other to enable you to actually make the changes you want to your brand.

Read the full article here.