“If we say we’re all about letting people make an impact, we compare that to massive companies where it’s rare for an individual to make an impact. In all honesty, someone could make more of an impact if they owned their own business or worked in a five-person startup, but they wouldn’t have access to the resources we do. So the focus is on who we are compared to others to make a more clear differentiation.”

Full article over at Indeed blog:

Employer Branding: Five Experts Explain How to Stand Out From the Competition