12 years after Facebook launched, recruitment marketing still doesn’t quite know how to think about Facebook. I still go to meetings where legacy thinking drives expectations and conversations (“I read that we had to publish once a day” or “I thought social traffic was free or virtually free” and even the dreaded, “Can we make that go viral?”).
Everyone seems to have a piece of the answer (“It’s a media platform, so we need to spend!” or “No one uses Facebook to look for jobs”), but they are partial answers. They are looking at the largest social network through a straw and making strategic decisions from a very limited perspective. It doesn’t have to be that way.