Every organization has an employer brand. Your employer brand is the perception of your employee experience — and it can make or break your recruiting efforts. Whether you’re perceived as an employer of choice or a purveyor of bad employee experiences influences the number of candidates applying to work for your organization — and the length of their stay.
“Your employer brand is what someone thinks it’s like to work at your company,” says James Ellis, an employer brand speaker and host of The Talent Cast podcast. “Every single company has an employer brand, but it’s up to you to invest in it.”