The Talent Cast

• EP 118 – Control (and lack thereof) April 15, 2019
  It’s so much easier to work on and with the things we control. But… that’s pretty limiting, isn’t it? Especially in our jobs where we control almost nothing at all. If you want to succeed as an employer brand or recruitment marketing pro, the smart move is to ignore the things we control and focus […]
• EP 117 – Your Employer Brand Is a Habit April 8, 2019
  If your employer brand is the perception someone has about what it must be like to work there. where does that perception come from? More to the point, what can we do to influence and shape that perception? The answer isn’t a campaign or a project, tool or seminar. The answer is in building great […]
• EP 116 – Hooked On A Feeling April 1, 2019
  Freshly back from Talent Brand Summit an 100+ employer brand pros, I was struck by how much we talk of tactics, strategies, optimizations, tools and metrics, but very very very little about emotions. But people won’t do anything until they feel something. So let’s start talking about eliciting and sparking emotions in candidates. Show Notes […]
• EP 115 – The Trouble with Tools March 25, 2019
  How much time do you think you spend on the tools you and your team use to source and recruit? Add in vendor demos and evaluation trials and internal conversations (not to mention budget conversations) and it adds up. But how often have those tools worked out? How often have they delivered the promised results? […]
• EP 114 – Different Is the Difference March 18, 2019
  Your custom-designed and unique-to-you recruiting process that you developed is 99.995% the same as everyone else’s. When you do everything the same, you attract people who know how to pretend to be the same. Not only does that make it near impossible to understand what makes a candidate different, it also tells the world that […]
• EP 113 – Are They Buying What You’re Selling? March 11, 2019
  I’ve been interviewing people and a theme is emerging: even when the company has something unique to offer, even if it has a lot of positives to talk about, candidates simply don’t believe it until they are hired and see it for themselves. There are a couple of reasons for this, but a core one […]
• EP 112 – Recruiting’s 99% Problem March 4, 2019
  In your haste and zeal to find and hire that amazing candidate, how many people are you burning in the process? In a world where talent isn’t a never-ending resource, recruiters need to be very aware of how many negative brand impressions they are making, and how many people they are ensuring will never apply […]
• EP 111 – The Differentiated Employer Brand February 25, 2019
  Maybe it’s easy to talk about making an amazing employer brand when your consumer brand is famous, is infamous, is touched and known by its millions of customers. So how can you build an effective, differentiated employer brand when there’s nothing obviously different about you? In this episode, we talk trucking, regulated and commoditized trucking. […]
• EP 110 – The Recruiting Never Stops February 18, 2019
  If you think your jobs is to put butts in seats, your job ends the second that your hire shows up for work. But that’s old world thinking. We live in a world in which we are perpetually recruiting, not to join a company, but to be engaged at work, to join a project, to […]
• EP 109 – Choice and Confidence February 11, 2019
  You’d think offering candidates lots of choices would attract and close more offers. But that’s not how it works. People think they want choice, but what they really want is certainty. Which means a recruiter should be focused on lowering uncertainty, not adding more choices. Show notes:Go get my free ebook!Talent Brand Summit in Austin […]