The Talent Cast

• EP 127 – The Perfect Career Site June 17, 2019
  Ever been to an amazing career site? Me neither. Regardless of the platform, this thing you rely on to help candidates fall in love with your brand is a lot closer to stale bread than pastry. So we examine the question of how to build a great career site. Places I’m speaking:Transform – BostonRecFest – LondonSRSC – PhillyMRA MinneapolisRecruitcon […]
• EP 126 – Challengers June 10, 2019
  When we talk about brands, we usually talk about brand leaders, the people in the market with the leverage and power to do amazing things because they are the market leaders. No one talks about the power of the Zune brand, they only talk about iPhones. And that’s great if you’re one of those handful […]
• EP 125 – Thinking ‘Bout Bots with Chris Murdock June 3, 2019
  If you’re sure bots are evil… this conversation will not sway you. But since so many discussion about AI and bots are vendor-driven, I wanted to talk about the concept of bots with someone who actually uses them everyday. So I pinged Chris Murdock, co-founder and Chief Sourcing Officer (yes, that’s really his title), and […]
• EP 124 – Presenting Your Employer Brand May 27, 2019
  When it’s time to reveal your employer brand to leadership, what’s your plan? Were you just going to take a page from that episode of Mad Men and make a big creative reveal? Wow, that would be a mistake. Here is my surprisingly nuts-and-bolts approach to presenting your new employer brand to leadership to increase […]
• EP 123 – Employer Brand Activation 101 May 20, 2019
  A great brand position, brand promise or even strategy that sits in a deck without being used is 100% worthless. So while thinking strategically is a great start, you need to activate the brand in order to see your employer brand’s value. While we’ve talked about specific channels and media before, we’ve never thought through […]
• EP 122 – Skill vs Will with Torin Ellis May 13, 2019
  While I’m a big believer and proponent of opening the doors to let everyone find frustration and satisfaction at work, as a middle-ages white guy, I always feel out of my depth. Luckily, I know a guy who lives and breathes diversity. We have yet another rambling conversation on what its going to take to […]
• EP 121 – Why Hiring Is So Hard May 6, 2019
  Haven’t we been doing this recruiting thing for a LONG time already? Does it feel like we’re not really getting any better at it, that we’re all throwing up our hands and giving up that things can be better. And if we look at recruiters and sourcers and HRBPs and hiring managers as independent actors […]
• EP 120 – The Big Red Phone April 29, 2019
  Today, we try a little experiment and talk to my friend and recruitment marketing genius Tracey Parsons. Topics covered along the way: why doesn’t the business work well with recruiting, creating surprise and delight in candidates and just how low the bar is t0 making most candidates thrilled to apply. If you enjoyed this “experiment,” […]
• EP 119 – Strategy First April 22, 2019
  How do you define “strategy?” Go ahead. I’ll wait. It’s a lot harder than you might expect. Now take the definition and see how it fits as your employer brand strategy. A little awkward? Here’s the deal: it’s very rare that any of us are taught “strategy” as a concept, and yet our jobs depend […]
• EP 118 – Control (and lack thereof) April 15, 2019
  It’s so much easier to work on and with the things we control. But… that’s pretty limiting, isn’t it? Especially in our jobs where we control almost nothing at all. If you want to succeed as an employer brand or recruitment marketing pro, the smart move is to ignore the things we control and focus […]