Lots of people think of employer brand as something “big.” They think that it requires huge budgets and that it is something expressed in Super Bowl commercials, at big showpiece conferences or with cool recruiting swag.

But not everybody can afford to do that. And I would argue that employer brand becomes truly powerful when you see it, touch it and interact with it in very small ways.

More so, what if that’s when it becomes more credible to the candidate?

Read full article on the Indeed blog