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Do your consumer brand and employer brand exist in two separate dimensions? Fostering relationships between your employer branding and marketing teams and integrating your people in your storytelling…
The Unvarnished Truth About What The C-Suite Really Wants From Recruiting Dear Talent Acquisition Leader, You’ve been lied to. I’m sorry, but it’s true. How? You were handed…
If you ignore the mountain of garbage science and science fiction within Jurassic Park, you can still take away a simple idea: that the tiniest DNA contains the…
One hour interview with James Richter
If you haven’t already, THIS is the year to start taking video seriously, either as a way to attract attention, build a brand, or drive applicant action. And…
Culture is a word that is used a lot these days, so much so that people seem to forget its meaning! But, according to James Ellis, “It’s real,…
How leadership, culture and hiring creates your brand, position and promise It is easy to say changing one’s employer brand is difficult, that it borders on herding cats…
2019 is the year the business gets a lot more involved with recruiting, both the processes and the tools. Recruiting tends to look at all of its problems…
If I asked you to close your eyes and tell me what brand of soap you use, could you? Or could you kinda/sorta remember what the bottle looks…
We had some instances of that happening back when I was at Groupon. The most obvious was that after getting dinged for “bad interviews” we put together a…
Let’s say for a minute that while you as a recruiting professional are pretty darn good at your job, that your boss is pretty darn good at her…
There’s a tried and true playbook when a business faces a brand crisis: Admit the problem, give communication responsibilities to the top person, and over-correct on the solution….
There are plenty of “obvious” candidates for companies who are doing amazing things to attract, hire and retain great talent within their business. They show up on the…
“If we say we’re all about letting people make an impact, we compare that to massive companies where it’s rare for an individual to make an impact. In…
Think about a great hire. Think about the employee who referred them. Think about the HRBP who approved the req. Think about the Compensation Specialist who approved the…
Hiring is a minefield, with hidden and not-so-hidden problem, obstacles, issues and objections scattered between here to the acceptance. As a recruiter or recruiting leader, you are tasked with shepherding…
So I’m probably in the minority here because I don’t think I control the narrative. I think at best I can influence the narrative by inserting my talking…
At this stage, I’d wager that you’ve spent some amount of time seriously thinking about one of the two hottest topics in recruiting: artificial intelligence or employer branding….
On a slow week that saw us celebrating America’s birthday, the boys are taking a break from the weekly rundown and chatting with The War for Talent’s James…
As this is being written the day after Anthony Bourdain died, it might be appropriate to start with a kitchen metaphor. If you’ve ever had a chance to…
Let’s stop with the madness, folks. With the influx of available data now available to your average (or even amazing) recruiter, it doesn’t take long to feel overwhelmed…
We’re with a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google,…
There are clothes that only look good on models and mannequins. Unstructued flouncy dresses and suits that only work if you’ve spent four hours a day at the…
High-level content marketing thinking in recruiting 1. Introduction Companies spend millions of dollars to find, attract and hire the best talent. They also spend the same amount of…
That said, the consideration funnel has serious limitations. Seen through its lens, most recruiting and hiring problems come in two forms: “top of the funnel” issues and “holes…
Let’s start with the obvious: no one likes their ATS. Like airlines, wireless service, or cable companies, there are no good choices, only a least horrible choice. This…
For recruitment professionals, there are few subjects as fun to debate as the role and impact of Glassdoor. For some, Glassdoor is a breath of fresh air, bringing…
Understand all the elements that create and communicate your employer brand to the world. If our goal is to establish and share our employer brand, you need to…
Establishing an employer brand is more complicated than one might think. In recruiting, where job descriptions are becoming increasingly commoditized, how can you tell if a given job…
For the past century, the recruiting and talent acquisition industry has hinged on the notion that a company with an open job to fill posts an advertisement for…
In this 20-minute interview, James reveals how to get passive job seekers – people that aren’t looking for a new job – to pursue your company. Wouldn’t that…
When it comes to recruitment marketing, tactical thinking is a trap. It drives you step by merciless step towards the mediocre section in the middle of the pack….
Recruitment marketers and employer brand managers need a framework to evaluate new technology. It’s far too easy to be swayed by flashy features and demos only to end…
I know that you’re distracted by all the cool new shiny things being offered to you right now. Snapchat looks cool. Facebook Live looks cool. Video job descriptions…
This is the Inception strategy of marketing: getting people to suddenly realize they need to be interested in a thing (product, idea, industry, etc) to encourage them to…