SaltLab

The Talent Cast

• EP 148 – Making an Impact? November 11, 2019
  We’ve all been convinced that we need to talk about how joining our company will help you make an impact, make a mark, or generally have some purpose. But why? Is it a legacy of millennial-attraction panic or something else? In this episode, we get serious about whether or not you should be listing “making […]
• EP 147 – On Choice and Employer Brand November 4, 2019
  When was the last time you asked yourself, “how are candidates making a choice?” Or “if I am asking people to choose my brand, what are they basing that choice on?” It seems funny that it almost never comes up. Because the means by which human beings make choices, be they about food, mates and […]
• EP 146 – Make Your Employer Brand Stick October 28, 2019
  Your employer brand isn’t your EVP. It isn’t your media plan. It isn’t your video, social media or advocacy strategies. It’s about what the staff says about what it’s like to work there. In this episode, we breakdown the three phases of every good employer brand strategy and how to make it really stick. Find […]
• EP 145 – The Junk Drawer Episode (Vol 2) October 21, 2019
  We did it a year and a half ago and as we approach the end of year three, its time to clear out the notes and half-baked ideas to create a clean desk to begin year four. From attribution, metrics, behavior change and all things in between, thank you for listening. Show Notes:Andrew Gadomski’s article […]
• EP 144 – Does Salary Matter? October 14, 2019
  All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more transparent (and therefore similar), does a few bucks one way or the other really matter? The answer may surprise you. Find me:HireConf – NYCRecruitcon – NashvilleEmployer Brand Headlines […]
• EP 143 – Is Your Employer Branding Working? October 7, 2019
  Desc Okay, okay. You know employer brand is important as a means of attracting and hiring the great talent your business needs to grow. You’ve invested time and energy (and money!) establishing and promoting that brand, but… But… How do you know it’s really working? That’s what we’ll talk about in this week’s episode! Find […]
• EP 142 – Should Employer Branding Ignore Recruiting? September 30, 2019
  Have we made a huge mistake, putting recruiting at the front and center of our employer branding strategy? Show notes: Ted Meulenkamp Find me:Recruitcon – NashvilleHireConf – NYCEmployer Brand Headlines (weekly digest of the EB world so you always look smart) The post EP 142 – Should Employer Branding Ignore Recruiting? appeared first on The […]
• EP 141 – Reflect It or Change It September 23, 2019
  A strong employer brand starts by revealing what exists. Your job is to uncover who the company is and what it’s really like to work there. But that’s only half the job. You can’t stop there. Because there are few people in the position you’re in, one that can see so much of the company, […]
• EP 140 – How Employer Brand Pros See the World September 16, 2019
  If you make your living as an employer brand professional, what is your job? Is it to write better job posts? Raise your Glassdoor score a little? Suggest better outreach messaging? Manage a CRM? Make hashtags? Obviously, you’ll likely a lot of those jobs, but those jobs are in service of a single idea, one […]
• EP 139 – Make The Familiar Strange September 9, 2019
  How do you attract attention to your brand? Interestingly, its a lot like how you’re going to build internal buy-in. You’re going to make the familiar strange (and the strange familiar). Show notes:Communicating the New by Kim Erwin (great book!) Find me:Recruitcon – NashvilleHireConf – NYCEmployer Brand Headlines (weekly digest of the EB world so […]