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What happens when the future takes our marketing jobs

What Happens When The Future Takes Our Marketing Jobs?

This is the Inception strategy of marketing: getting people to suddenly realize they need to be interested in a thing (product, idea, industry, etc) to encourage them to…

Solving the Ten Biggest Hiring Problems (recorded webinar)

Can you trust the vendor to tell you how to solve your recruiting and hiring problems? Take this 30,000 foot view of the landscape and what solutions you…

game changing recruitment marketing tactic

The Next Big Recruitment Marketing Tactic

For a VERY long time now, recruitment marketing has been laboring under a flawed assumption. In marketing there’s a exchange: the consumer gets information about a product that…

Recruiting Is A Game Of Constraints

No recruiting team has any money, so that puts us all on an even playing field. It’s not about having more, its about doing more with what you…

How To Think Like A Consultant

  Introduction Marshall Goldsmith once wrote a book called, “What Got You Here Won’t Get You There.” The premise was simple: the skills that got you this job,…

employer brand planning

Your 2017 Employer Brand Planning Guide

Regardless of how you feel 2016 went, its time to get ready for 2017. To attract and persuade talent to join your organization, you need to not only…

The Talent Cast podcast logo

The Talent Cast: The Milliennials (ep001)

Our new podcast The Talent Cast is officially launched! Take a list to our first episode all about recruiting millennials.

ROI - Return on Interesting

ROI: Return On Interesting

Can you think of anything more boring than a job description? Some things come close, like the title agreement on your house or Major League Baseball’s insistence that…

ROI: Return on Interesting

Can you think of anything more boring than a job description? Some things come close, like the title agreement on your house or Major League Baseball’s insistence that…

Facebook recruiting bible

The Facebook Recruiting Bible

12 years after Facebook launched, recruitment marketing still doesn’t quite know how to think about Facebook. I still go to meetings where legacy thinking drives expectations and conversations…

Reinventing Recruiting

Reinventing Recruitment Marketing

Bit by bit, little by little, the recruitment marketing world looks less and less like it used to. You job has changed. The expectations have changed. The tools…

Are we being blinded by recruiting ROI?

A slavish devotion to ROI is a short-term solution with long-term consequences.

The New Recruitment Marketing Funnel

The recruitment funnel has changed. Have you? 

20 Minutes to Get Smarter about Recruitment Content


Content is crucial B2B podcast

Why Content is Crucial to Recruiting Great Talent [podcast]

Why Content is Crucial to Recruiting Great Talent  

Report from Content Marketing World 2016

The big ideas and changing direction of content from the heart of Ohio, CMW2016.

Post It Whenever

For years, we’ve been told that there are “optimal times” to publish to social. But then the social world changed. Is it still true?

Are You Following Marketing’s Golden Rule?

Everyone Hates Your Email Marketing. Everyone.

The Ultimate Guide to Facebook Budgeting to Promote Jobs

Is It Time to Take Snapchat Seriously for Recruiting?

How Siri Impact the World of Job Hunting

The Unspoken Reason Recruiting Content Works

Highway to Hell: The Future of Recruiting is Terrifying.

“A note to my HR peeps out there: more regulations, more rules and more rigor is NOT the answer to slowing or stopping change – as the cliche…

Recruiting Content… The Book?!

Yep! Perfect for your eReader of your choice! Amazon link iTunes Link Enjoy!

Do you know what your prospects care about? #recruiting #hros

You have a fixed amount of time and resources to spend telling people amazing things about yourself (activating your employer brand, as it were). So why are you…

Do you think you have a clear #employerbrand? It depends on who you ask.

I know you think it’s clear, but your employer brand wasn’t meant for you. Go ahead. Ask the next candidate you interview to describe your employer brand. Then…

Engaging #recruiting content is often entertaining content

You know that if you had your choice between boring and dry recruiting content and engaging recruiting content, you’d choose the engaging stuff every single time. You don’t…

Why are we fighting? #recruiting

It’s just that simple. Let’s work together.

The hurdle to get people to apply is a lot higher than you think it is

I think your entire recruitment strategy would benefit a great deal if you asked this question to every idea, campaign and tactic you consider: If a prospect saw…

Recruiting content is incredibly difficult to do

Recruiting content is a complex series of processes and tools that the average talent acquisition professional won’t be able to master: Step one: Do something interesting. Step two:…

There’s a special kind of person who doesn’t think stories compel prospects to apply

I just hope that special kind of person isn’t in charge of your recruitment marketing strategy.

Why are your job descriptions so bad?

Look, the lawyers will tell you that there are things you have to put in the job description, like your EOE statement, the basic requirements of an applicant,…

You love reading ads, right? Sure, everyone does!

2016 will likely be the first year that digital ad spending slows or shrinks. Why? Because the market is flooded with ad inventory (they just keep making more,…

No one ever fell in love with a job description

They are horribly-written, poorly-designed, occassionally stolen from other companies, and generally pretty painful pieces of communication. In short, job descriptions suck. But you knew that. Every recruiter, every…