SaltLab

The Talent Cast

• EP 175 – The Impossible Employer Brand Metric May 18, 2020
  Let us be blunt: the metrics we often use (time to fill, funnel conversion rates, quality of hire, cost per hire, etc) are… imprecise. And to be even more blunt, they aren’t the kind of metrics that anyone outside of TA cares about. But what if there was one metric that every leader in every […]
• EP 174 – Creative vs Position May 11, 2020
  We all strive to build brand messages that stand out, that stick in people’s minds long after they have been seen. So, how do you make that happen? Your instinct might be to ratchet up the creativity, to focus on making something unusual or with exceptional amounts of polish. But I’d suggest that better brand […]
• EP 173 – Finite and Infinite May 4, 2020
  Most recruiting functions work (and treat candidates) as if there’s always more fish in the sea. They act as if there are an unlimited supply of candidates, so their job is to just find more. But what about in circumstances where there is a fixed number of potential candidates? Aerospace engineers with security clearance, clinical […]
• EP 172 – What Really Changed? April 27, 2020
  In the last two months, we’ve seen changes to almost every aspect of our lives, both professionally and personally. So it might stand to reason that our employer brands should change, too. But is that true? Perhaps the answer to that question may determine how successful our employer brands and EVPs ultimately are. Show Notes: […]
• EP 171 – The Four Drivers of Employer Brand April 20, 2020
  By now, you’ve been thinking about how your employer brand needs to react in light of…[looks around]… well, everything. Whether you inherited your brand or defined it yourself, things have changes and your brand needs to reflect it. But if you just slap a new brand on, how useful will that be? You need to […]
• EP 170 – Culture Wars April 13, 2020
  What is culture? And why is it I can still ask that question? You’d think after countless books, articles, podcasts, lectures and TED talks, we’d all know what we mean by culture. And yet, that doesn’t seem to be the case. If you define your culture by your perks, this month has been quite the […]
• EP 169 – Strength in Diversity April 6, 2020
  It feels to me that we often talk about the connection between diversity and employer brand as if its obvious, but is it really? In this conversation with my friend Madison Butler, VP of People at Sourced Craft Cocktails, we try to explore about the connection between the two ideas. Show notes: Madison Butler’s LinkedIn […]
• EP 168 – Strategy, After the Fact March 30, 2020
  It really is a rare day when someone says, “go ahead and build our employer brand. We’ll stand still for a few weeks or months while you figure it out…” More often, we are building a brand on top of existing ideas, collateral and content, trying to disparate ideas together that were never designed to […]
• EP 167 – Beyond the New Normal March 23, 2020
  This episode is a kind of natural second chapter to last week’s Employer Brand In The Time of COVID. In that episode, we talked about how you need to start thinking about how to manage your brand when physical proximity can’t be an assumption. In this episode, we go beyond that. Not to what happens […]
• Ep 166 – Employer Branding in the Time of COVID-19 March 16, 2020
  Well, it seems like we’re all working remotely all of a sudden, huh?  Welcome to the new normal. While there are plenty of resources on how to manage employees and manage yourself in a remote-office situation, no one has asked how we’re going to manage our employer brand remotely. Why does it matter? Because the […]