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SEO Still Matters

You might assume that we can stop worrying about SEO for talent acquisition and your career site. Wrong! Whether it’s all about lowering your overall talent budget or seeking higher quality candidiates, Google and SEO still matter. A lot.

Walk It Back: The Content Value Litmus Test

Now I believe in content, but I don’t believe it will cure baldness. It can help organizations tell their story and make a compelling case as to why…

Google+ Is Dead. Long Live Google+

All the rumors are swarming that Google+ is dead. And that would make a lot of sense if you thought G+ was supposed to be a Facebook replacement. It’s not. Google+ is something far bigger: a way for you influence Google’s search results.

We All Evolve: The Evolutionary Path for Talent Acquisition’s Social Media

Everyone in talent acquistion wants to get social media “right.” And because of that, many are scared into paralysis. But there’s is no right, only what’s good for your organization right now. Once you get involved in social media, you’ll quickly see that its an evolution and everyone you consider experts at it went through the same evolution.

Are You Making This Fatal Content Marketing Mistake?

There is a mistake a lot of companies make, and I would wager that avoiding this mistake would not only make content marketing strategies more effective, but also…

Less Is More: Getting More Engagement from Your Social Channels

Here’s an idea for your talent acquisition social strategy: if you try to talk to people in smaller groups, will they engage more? We looked at the data and discovered that yes, they do engage more. Some times a great deal more.

Your Social Media ROI for Talent Acquisition

This two-part blog post defines the two different types of social media models talent acquisition can use, and the the KPIs that can be associated with each.

Why I Hate and Love Resumes

A modern resume is like the tea leaves at the bottom of the cup, there for a recruiter or hiring manager to look at and discern the future. A resume is the loose collection of factoids of my career thus far, facts that I choose to show hiring managers trying to translate it into a useful understanding of who I am. That’s why I hate resumes. We pretend they are something they aren’t, and they end up being like kabuki theater: I show you what I think you want to see, and you look for what isn’t there.

What’s The Most Important Page On Your Career Site?

If you think your homepage is the most important page on your career site, you are missing a huge opportunity to tell your brand story to a majority of your visitors.

Hoarding Your Talent Pool?

You are all hoarders. You work so hard to build out your talent pool, collecting the names and email addresses of potential prospects, embedding easy-to-use forms in your website and social channels – but what do you do once you have them?

Predictions for the Future of Digital Talent Acquisition

Here’s our three-part piece of predictions for the future of digital acquisition, published the week of May 20, 2014 on Not surprisingly, the three areas covered were:…

Recruiting From Inside The Noise

There are four means by which your recruiting message can stand out from all that noise. They can be used individually, or they can be used in tandem to make sure your message doesn’t just stand out, but sings.

Swipe Left, Swipe Right

What happens if instead of thinking big, we start to think very very small? What if instead of collecting and considering massive amounts to data, talent acquisition just looks at a small slice of data? Sounds like what dating app hit Tinder is doing.

The Secret to Social Media Success in Talent Acquisition

There is a single idea that makes every other social media tactics and strategy far more effective, one idea that rules them all, so to speak. If you ignore it, your content will never get the engagement and action that you want.

A Tale of Two Career Sites

It was the best of times, it was worst of times according to Dickens. But Charles never had to hire top notch talent in this climate.

The Power of Positioning: You Don’t Have To Be Scared of Google

In the same way that Target and Walmart show off their positioning via subtle and not-so-subtle cues within all their marketing materials, what you are saying in your job descriptions, career site, and talent acquisition collateral tells people what your position is, either for the company, the department or the role.

Does Your Talent Acquisition Strategy Really Need Social?

Social media is a channel, not a strategy. The real question is: what is on your social channel?

Facebook and Twitter: The Battle Continues

Facebook and Twitter. They are the Adam and Eve of social media. Because they’ve been around for so long, we feel like we know them so well that we can take them for granted. But we can’t. In the years since they became marketing tools, they’ve undergone a series of changes, some evolutionary, some revolutionary. Knowing who they used to be isn’t as useful as knowing who they are now, so let’s take a look at the Romulus and Remus of having a reason to stare at your phone.

The Biggest Bang for your Talent Acquisition Buck?

There’s a low-cost way to increase the value of your website, your existing marketing channels and your recruiters. Spending a little time and energy in this one spot could be the biggest bang for your talent acquisition buck. It would make people take more notice of your jobs, encourage the right people to apply and support your employer brand. It’s your job descriptions.

Building your Talent Acquisition Content Strategy

To steal from an old joke, everyone talks about content, but no one does anything about it. More accurately, everyone frets about content for their brand, but no one really builds a strategy. A well-considered content strategy turns a bunch of random dots into a pointillist masterpiece and doesn’t have to require months of planning.

Three Reasons to Go Responsive

Responsive web design is a framework that allows a website to work on large screen devices and small screen devices equally well. But since this advance in user experience comes with a cost, we’ve picked our favorite three reasons Talent Acquisition and HUman Resources should invest in responsive web design.

Is There Life After SEO?

While SEO is a critical element in your digital marketing strategy, there will probably come a day some time soon when everyone is properly optimized for search engines. What happens when there’s a level playing field and tricks don’t push your pages to the top of Google’s search results. So we ask, is there life after SEO?

Dear HR, Your Analytics Are Lying to You

Those big numbers you see at the top of your analytics reports look, feel and smell like real information. But they aren’t. They are aggregates and averages, taking the raw materials of insight and throwing them into a blender and then hitting “puree.” What looks like information are really lies. And until you as an HR professional learn to think of them as segments, you’ll never learn anything useful about your visitors.

The Two Rules For Better Analytics

Do a search on Google on the term “better analytics” and you’ll see 232 million results. In Amazon, there are more than a thousand books that reference better analytics. In this age of “big data” (however you define it), we all know that we are sitting on huge stockpiles of data, most of it gathering virtual dust in some analysis tool because we don’t take action. 

Understanding your Hiring Matrix

At some point, someone has probably told you about the magical number: seven plus or minus two. At it’s core is the idea that the human brain, as complex and creative as it is, can only hold onto a small number of ideas at a time. You may know a million things, but you can’t think about them all at once, just between five and nine ideas at a time.

Internal Engagement Marketing

How many books have been written in the last twenty years about the value of getting your employees to be more than “employees?” You don’t want drones and…

Is Your Event App “Just an App?”

It’s hard to envision a conference these days without a mobile event app. It’s become de rigueur to offer people some mobile connection to the conference, the vendors…

How Steve Jobs Learned the Value of Corporate Structure

Harmut Esslinger, the man who made more of an impact on Apple’s design philosophy than anyone who isn’t named Jobs, is releasing a book called Keep it Simple…

The Post-Optimized World

It was once the promise of the internet: to democratize all communication, to give anyone who wanted it a newspaper, a record label, a book publishing house, a…

The Periodic Table of Mobile Event Apps

At FLIRT, we say “treat your co-worker as a consumer.” In a nutshell, this means treating even internal audience members and event attendees like they are your customers….

The Power of an Internal Launch Kit

Again this year, like Capistrano clockwork, the geek press fixated on Apple’s launch event, in which the latest version of the iPhone was to be unveiled. In previous…

Content Marketers & Event Organizers: Separated At Birth

Most of the FLIRT digital team spent last week at Content Marketing World, a conference designed for writers, marketers, SEO and analytics experts to learn how to craft…

The Goldilocks Problem of Delivering Strategy

Strategy is a very messy idea, especially on the corporate level. For one, new books come out every year attempting to define strategy as an idea, implying that…

Automated Internal Communications? Oh Yeah.

If you’re not as obsessed with our blog as we are, you may have missed our previous post on automated marketing, a system that uses cool off-the-shelf web…