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Communicating a lot is not the same as communicating well

I know, I know. Someone told you that you need to tweet every day, or three times a day, or tens times a day. They told you that…

No one logs onto Facebook to apply for a job

I know the argument: there are just so many people on Facebook that you would be crazy to ignore it. 1.55 billion active users is a heck of…

The case for investing in your #employerbrand

There’s only 18 million OTHER BUSINESSES in the US (alone!) right now. I’m sure most people can identify who you are, what you do and why you are…

Proof that your job descriptions are not working

Isn’t that the way it goes? After a little light chit chat, you spend the first five minutes explaining what the job is all about? 1: Isn’t that…

Your career site deserves better than stock art

Images are amazing at delivering a huge amount of information in a split second. Looking at a picture, you can absorb space, emotion and human interactions. Look at paintings…

What’s the most important part of a career site?

Yeah, this is just the nice way to say what we talked about on Friday: Your career site needs to be useful to prospects, not to you.

What’s the purpose of your career site?

In looking at career site after career site, Your users are on your site for two reasons: apply for a job, or learn more information. Everything else is…

A top tech tip in #recruiting strategy

Maybe you shouldn’t be focused so much on Snapchat and Periscope if you haven’t yet gotten everything you can out of the conversation that happens on the phone….

You don’t want employees who feel engaged

Have you been hearing business leaders talk about how this program or that program will make their employees feel engaged? Whether its a survey or a poll or a project…

Why are you copying your job descriptions? Who’s story are you telling?

Tell the truth: you’ve copied other company’s job descriptions. Maybe not the whole thing, but when you write them, you start with ideas and bullet points and whole…

Bad job descriptions are not solved with more job descriptions

There seem to be two strategies when it comes to dealing with the heartbreak of bad job descriptions: Complain wildly about them and then make more of them….

Have you ever actually learned anything from a job description?

A recipe in reverse: Take one standard job description. Remove the EOE boilerplate language written by lawyers designed to do nothing but keep the company from getting sued….

Everything is #recruiting

Everything is recruiting. Everything. Every news item, every Glassdoor review, every product or service interaction, every tweet, every customer complaint, every store visit, every press release, every quarterly…

Can you predict candidate quality?

As the consideration funnel gets longer (41% in the last two years by our data), we worry that this leads to more opportunities for candidates to get lost…

Your Employer Brand Is Your Reflection

REI announced Monday that it would be closed Black Friday (the day after Thanksgiving when stores roll out major discounts and open early to jumpstart holiday sales). REI, a…

The best prospects are too smart for “help wanted”

Sticking a job description in a job board is a great way to get lots and lots of resumes, assuming you want resumes from entry-level kids, unqualified “it…

Don’t just recruit. Recruit differently

Have you ever wondered why all your prospects sound the same and look the same and write the same phrases in their resumes? It’s because they all read…

Where is Recruitment Marketing’s George Lois?

The guy invented “I Want My MTV!” He virtually invented the Tommy Hillfiger brand overnight. He did all those Esquire covers in the 60’s that ended up in…

Your missing #recruiting metric that means so much

Let’s be real about all of this. A good recruiter can convince you that you could work at a new company. A great recruiter can convince that you want…

There’s only one way to get better prospects #recruiting

Self-help 101: keep doing what you’ve been doing and you’re going to keep getting what you’ve been getting. You can’t complain that you aren’t getting better candidates when…

Does Your ATS Work For You? Or Do You Work For Your ATS? #Recruiting #HRTech

You know the story that today’s train tracks are actually based on the width of Roman era chariots? It’s not a completely true story, but the gist is…

Post and pray 2.0 #recruiting

Seriously. Post and pray 2.0. If you aren’t targeting your jobs to people who could do them or live near them, you are spamming people. If you post…

Facebook isn’t special #recruiting

What? You set up a Facebook page? Amazing! You’ve joined more than 1.4 BILLION people (many of them children) who set up a Facebook presence. Con. Grat. U. La….

The Secret to Social Recruiting

Social recruiting sounds simple: take jobs, the primary currency of modern recruiting, and insert them into social channels. It’s so easy that there are dozens of bots and…

How to rescue your career site from Marketing in one step #hrtech

Your career site isn’t about selling a product or service. Your employer brand isn’t the same as your consumer brand. So why does marketing, a department with completely…

Why Hiring Is So Hard

Free ebook! The cold, hard reality is this: Recruiting great talent is getting harder each day. Bit by bit, platform by platform, degree by degree, the recruiting world…

Do you want the New York Times to define your #employerbrand?

More than a month later, people are still talking about the Amazon employer brand, thanks to the New York Times. Plenty of pixels have been spilled in defense…

Recruiting content is timeless #recruiting

Don’t get us wrong: we love social. There’s no better way to connect and engage with people than social. The problem is that putting content into social is…

You’re doing LinkedIn wrong #recruiting

Do you use LinkedIn? Of course you do. We all do. Which is why LinkedIn is increasing its prices for recruiter seats (they have what you need, so…

The hidden secret to making a prospect feel special #recruiting

Why does your spouse or significant other feel special to you? What do you do to make them feel special? Do you treat them the same way you do…

What Does a Recruiting Digital Strategist Do?

In this episode of the Meshworking podcast, I talk to Dustin Carper, recruiter-turned-digital strategist at TMP Worldwide. We cover a lot of ground, including the definition of digital…

Keep Calm and Tell More Recruiting Stories #recruiting #kcco

If your problem is bigger than this moment, your solution is to tell better stories, tell them more often, and share them with as many people as you…

Content Is Not An Accessory #recruitingcontent

I know that you spend hours every day surrounded by your employer brand. If asked, you could recite endless stories about all the cool things your company does…

What does your ATS really do? #hrtech

We all lament and decry the painful state of applicant tracking systems (yes, yes, I didn’t call them an ATS so that Google could follow along). But they…

Content Only Helps Two Ways #recruitingcontent

Your stories make all your outbound channels better. Your ads, your job board posts, your social media posts, everything gets better when it drives to a story instead…