Seriously. Post and pray 2.0.
If you aren’t targeting your jobs to people who could do them or live near them, you are spamming people.
If you post to Facebook without promotion, you’re only reaching 1-3% of your audience.
Your tweet lives for about 45 minutes. You’re probably only reaching 5% of your audience with each one.
If you are linking to your ATS, I have to ask: do you not think your jobs are findable on job boards already? Who do you think is listening?
Stop treating social media like magic. It’s just an ad network for you to get your message out there. So stop posting your jobs into the void. Let’s pretend we learned our lesson the last time and tell better stories and get them in front of the right people at the right time.