Here’s our three-part piece of predictions for the future of digital acquisition, published the week of May 20, 2014 on ERE.net. Not surprisingly, the three areas covered were:
Part One: Content
Most of the content being created recently is “fast content.” Fast is a reference to the speed of its use, not in the speed of its creation. It’s like fast food. This is data surrounding the job, like location information, job descriptions, an illustrated hiring process, quick videos about what it’s like to work there, etc. But I suspect that the well is being quickly tapped dry of fast content. What’s left, and the way forward-thinking companies will be differentiating themselves, is via “slow content.”
-Read the complete article on how content is impacting the digital talent acquisition space
Part Two: Social Media
Take a look at your Facebook feed. If you stripped out updates for games like Farmville and Candy Crush, updates from brands, links to other websites and videos, and updates from other social media channels like Instagram, Pinterest and Spotify, what’s left? Not much. Not much at all. But that doesn’t mean social media is dead. It means that it is changing and evolving.
-Read the full version on the evolution of social media with talent acquisition
Part Three: Mobile Technology
It has been a long-running joke in digital circles that it has been the “Year of Mobile” for five years now. And while mobile technology is one of the fastest-growing technologies since the invention of the wheel, we’re nowhere near done.