There are four ways to ways to make sure your message stands out from the the Noise.
The Noise is the sum total of information everyone is subjected to, whether they asked for it or not. It is everything from the TV shows we watch (and the commercials that go with them), to the chirps and beeps from our phones and the information we consume because of it.
As marketers (and talent acquisition professionals are a very specific kind of marketers), the Noise is like the water the fish swim in. It is all around us and so pervasive it is assumed from the get-go.
There are four means by which your recruiting message can stand out from all that noise. They can be used individually, or they can be used in tandem to make sure your message doesn’t just stand out, but sings.
Read the Recruiting from Inside The Noise on Medium in its entirety.