Can you think of anything more boring than a job description? Some things come close, like the title agreement on your house or Major League Baseball’s insistence that you not talk about or share the game in any way. But at least those things, while deeply boring, are discussing important or interesting ideas.
Can you imagine anything less likely to go viral? It’s like hoping the safety instructions and certification text in an elevator goes viral. And yet, at least once a year, that’s exactly what happens.