Tag: corporate communications

Internal Engagement Marketing

How many books have been written in the last twenty years about the value of getting your employees to be more than “employees?” You don’t want drones and…

The Power of an Internal Launch Kit

Again this year, like Capistrano clockwork, the geek press fixated on Apple’s launch event, in which the latest version of the iPhone was to be unveiled. In previous…

The Goldilocks Problem of Delivering Strategy

Strategy is a very messy idea, especially on the corporate level. For one, new books come out every year attempting to define strategy as an idea, implying that…

Don Draper Needed Corporate Communications Help

Note: Out of respect for the DVR-ers of the world, the spoilers inside this blog post don’t involve this week’s episode. At FLIRT, we’re no stranger to the…

The single biggest problem with communication