Tag: crm

There’s No Such Thing As A Product

When I went to pharmaceutical marketing blogging school, they taught us to always lead with a killer headline, something that demands people’s attention. I always try to pick…

CRM? I Know What You’re Waiting For.

Let me take you back a long, long time ago to the day I joined Diaryland. You don’t remember DL? I’m not surprised, because three months later I…

Is Pharma Addicted to E-mail?

How often is too often to send an e-mail to someone? What’s the magic number of e-mails per day/week/month that defines the border between Helpful Communication and everyone’s…

Pharma CRM and Social: Um, No. But…

It is tempting to look at CRM and say “we now have collected a lot of structured data about many/most HCPs… So I wonder what other interesting data…

What you missed at the Life Science CRM Forum

To best explain what kind of conference this was, I saw a lot of corporate Dell laptops and pretty much Apple products (except ipads and iphones). No geeks, not…