Tag: email

The Post-Optimized World

It was once the promise of the internet: to democratize all communication, to give anyone who wanted it a newspaper, a record label, a book publishing house, a…

Your Automated Future!

Your customer is a real person. They have needs, worries, fears, aspirations and desires. Heck, they even have names. What they also have is their own timeline. They…

Is Pharma Addicted to E-mail?

How often is too often to send an e-mail to someone? What’s the magic number of e-mails per day/week/month that defines the border between Helpful Communication and everyone’s…