SaltLab

The Talent Cast

• EP 135 – Raise the Stakes August 12, 2019
  You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your company who would agree. But a lot of people see investment in employer brand as a vanity project, as a fluffy-bunny nice-to-have project and not the crucial element in hiring success […]
• EP 134 – Creating Value with Employer Branding August 5, 2019
  It’s not a magic trick. A strong employer brand doesn’t just attract a better class of talent, it actually helps shape perceptions of everyone in the business. Done well, you can help people inside and outside your company see the business as more valuable than before. Find me:Recruitcon – NashvilleHireConf – NYCEmployer Brand Headlines (weekly […]
• EP 133 – What Is A Job? July 29, 2019
  Hold up! It’s not an arcane question or abstract zen koan. It’s a legit question: what exactly is a job. Turns out that how we see it, how we answer that question has huge repercussions on how we find and develop talent in our organization. Find me:Recruitcon – NashvilleHireConf – NYCEmployer Brand Headlines (weekly digest […]
• EP 132 – Make Patterns, Not Consistency July 22, 2019
  Building consistency is easy: take what you already did and do it again. Take what someone learned and use it without learning. Follow the leader and paint by numbers someone else laid. And if that’s all branding was, robots would take all our jobs. But it isn’t. In fact, great brands are about consistency, but […]
• EP 131- Reach v Clarity: Why Your Employer Brand Is Never Done July 15, 2019
  Thinking about employer branding can get complicated in a hurry. There are so many ways to describe, measure and understand your brand, it makes it hard to compare one brand to another. When I audited brands, one tool I developed was the “reach and clarity” model, a way to see how you stack up against […]
• EP 130 – The Bonsai Tree July 8, 2019
  There seem to be two schools of thought on employer branding: reveal the brand and be authentic as possible, or manufacture what you think your audience wants to hear. These two positions seem mutually exclusive, but employer branding success happens when you find that middle path. What path is that? You’ll just have to listen […]
• EP 129 – How To Pay For Your Employer Brand July 1, 2019
  There are ways to spend a lot of money on your employer brand (and a lot of reasons to do so), but how on earth do you pay for it? In this episode, we walk through one scenario to show you how even you can set the stage so your boss and leadership will be […]
• EP 128 – Painful Questions June 24, 2019
  You can’t find better solutions until you ask better questions. But too often we couch, hedge and soften our questions because deep down, we don’t REALLY want to know the answers. Rather than build questions to make ourselves look and feel better, if we build the most painful questions possible, we rip the blinders from […]
• EP 127 – The Perfect Career Site June 17, 2019
  Ever been to an amazing career site? Me neither. Regardless of the platform, this thing you rely on to help candidates fall in love with your brand is a lot closer to stale bread than pastry. So we examine the question of how to build a great career site. Places I’m speaking:Transform – BostonRecFest – LondonSRSC – PhillyMRA MinneapolisRecruitcon […]
• EP 126 – Challengers June 10, 2019
  When we talk about brands, we usually talk about brand leaders, the people in the market with the leverage and power to do amazing things because they are the market leaders. No one talks about the power of the Zune brand, they only talk about iPhones. And that’s great if you’re one of those handful […]