Saltlab: Employer Brand Articles

The Talent Cast

• EP 190 – A Better Resume August 31, 2020
  Looking for a job? Yeah, I hear you. Looking for a job is the WORST! But you can take a bunch of lessons from your own employer branding work to create a resume that isn’t just “good,” but helps you stand out and get the job you want. Show notes: Talent Chooses You: Hire Better […]
• EP 189 – The View from Here with Holland McCue August 24, 2020
  The future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand. The more your brand looks like a single idea seen through multiple lenses, the more each aspect can support the others. And there are few better examples of that than at Delta, where […]
• EP 188 – Lighthouses and Books with Charu Malhotra August 17, 2020
  This week we have a lovely long conversation with Charu Malhotra. Charu’s worked on a number of employer brands that you’ve probably hear of, like Unilever, BP, Ferrero, etc. Enjoy! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter […]
• EP 187 – Cognitive Bias August 10, 2020
  We all make decisions based on mental shortcuts and pattern recognition. It’s just what humans do. But if you’re building a brand, these same shortcuts can keep you from seeing the brand that’s right in front of you. And the more you learn about these biases, perhaps there are ways you can use them in […]
• EP 186 – All Employer Branding Is Local August 3, 2020
  We are seeing the end of “monolithic employer brands,” concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your brand has more meaning. Show notes: Talent Chooses You: Hire Better with Employer Branding […]
• EP 185 – Beyond Increments July 27, 2020
  In the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differently. Have we changed our own processes the same way? Or are we still tweaking and optimizing? If the world is 100% different, why aren’t we? Show notes: Talent Chooses You: Hire Better with […]
• EP 184 – Employer Brand? Or People Brand? July 20, 2020
  I’m seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you’ve built all your metrics and value around filling the top of the funnel, not having much of a recruiting funnel makes employer brand redundant. We all know employer brand is […]
• EP 183 – Is Employer Brand Evolving? July 13, 2020
  Last year, employer brand was the buzz word, but where is the buzz now? Given a year or three to consider and implement employer branding strategies, where has employer brand landed as a corporate function?  Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle […]
• EP 182 – Chicken or the Egg? July 6, 2020
  The age old question: where should employer branding live? TA? Marketing? Comms? Like the “chicken or the egg” question, the answer involves a lot of evolution… Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on […]
• EP 181 – Who’s In Charge? June 29, 2020
  Leadership determines the strategic direction of the company, and staff make it happen, right? Right? Lately, it sure seems like employees are having a lot more say in what the company is (and isn’t) okay with. So who’s really in charge? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon […]