Saltlab: Employer Brand Articles

The Talent Cast

• Thinking With Real Data: The Lost Interviews #4 – Andrew Gadomski June 7, 2021
  There’s analytics. There’s metrics. And then there’s the magic and insight than Andrew creates every day. Prepare to have your mind blown (in a good way). You can connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewgadomski/ Show Notes! Employer Brand Headlines is the #1 employer brand newsletter. It’s free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and […]
• The Power of Impact: The Lost Interviews #3 – Jill Dudones June 7, 2021
  I love talking about employer branding with people who aren’t IN employer brand exclusively. That’s why chatting with Jill was such a hoot. She has perspective and experience to burn, and it shows in this amazing chat. You can connect with Jill on LinkedIn: https://www.linkedin.com/in/jilldudones/ Show Notes! Employer Brand Headlines is the #1 employer brand […]
• Talking At The Audience: The Lost Interviews #2 – Lindsay Parks June 7, 2021
  Fun fact: We recorded the first version of this interview more than a year ago, but it didn’t record properly (there were tears). So Lindsay, being magnanimous and generous as always, let me take a second shot at it. Which is great, because she’s seen some stuff and always brings such a great perspective to […]
• A More Efficient Trainwreck: The Lost Interview #1 – Katrina Kibben June 7, 2021
  Katrina Kibben is the reigning champion of all things job postings. There’s no need to call a vote. There will be no recount. If you had any doubt, you have only to listen to this interview where they pinpoint any number of instances of “recruiting insanity” that most of us take as gospel. Katrina can […]
• EP 190 – A Better Resume August 31, 2020
  Looking for a job? Yeah, I hear you. Looking for a job is the WORST! But you can take a bunch of lessons from your own employer branding work to create a resume that isn’t just “good,” but helps you stand out and get the job you want. Show notes: Talent Chooses You: Hire Better […]
• EP 189 – The View from Here with Holland McCue August 24, 2020
  The future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand. The more your brand looks like a single idea seen through multiple lenses, the more each aspect can support the others. And there are few better examples of that than at Delta, where […]
• EP 188 – Lighthouses and Books with Charu Malhotra August 17, 2020
  This week we have a lovely long conversation with Charu Malhotra. Charu’s worked on a number of employer brands that you’ve probably hear of, like Unilever, BP, Ferrero, etc. Enjoy! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter […]
• EP 187 – Cognitive Bias August 10, 2020
  We all make decisions based on mental shortcuts and pattern recognition. It’s just what humans do. But if you’re building a brand, these same shortcuts can keep you from seeing the brand that’s right in front of you. And the more you learn about these biases, perhaps there are ways you can use them in […]
• EP 186 – All Employer Branding Is Local August 3, 2020
  We are seeing the end of “monolithic employer brands,” concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your brand has more meaning. Show notes: Talent Chooses You: Hire Better with Employer Branding […]
• EP 185 – Beyond Increments July 27, 2020
  In the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differently. Have we changed our own processes the same way? Or are we still tweaking and optimizing? If the world is 100% different, why aren’t we? Show notes: Talent Chooses You: Hire Better with […]