SaltLab

The Talent Cast

• EP 152 – Why Employer Brands Fail (Part One) December 9, 2019
  There are six common, but rarely-discussed, reasons why a company’s employer brand initiative (or project or function) will fail. In this three-part series, we’ll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover “poorly defined goals and intentions” and “built on the wrong […]
• EP 151 – The Integrated Employer Brand December 2, 2019
  The Hatfields and McCoys. The Capulets and Montagues. Cats and Dogs. Me and Decaf. Employer brand and marketing. These are the feuds that never seem to die. What might be missing from your employer brand is to end the madness and make better friends with the marketing team, not just to access their tools (and […]
• EP 150 – Employer Brand 101 November 25, 2019
  There are lots of articles (and a few books) that talk about the various work of employer branding within a company, but here is the the 101, the “here’s what it means to be an employer brand practitioner” you can hand your new staff or someone interested in switching roles to help them see beyond […]
• EP 149 – Content Creation for Employer Branding November 18, 2019
  Get your pen and paper out, folks! This is a deep dive into a tried and true process you can use to build a content creation machine that will help you build a steady stream of authentic, sharable content. And the best part? It’s effectively free. Yes, free. In this episode I reveal a process […]
• EP 148 – Making an Impact? November 11, 2019
  We’ve all been convinced that we need to talk about how joining our company will help you make an impact, make a mark, or generally have some purpose. But why? Is it a legacy of millennial-attraction panic or something else? In this episode, we get serious about whether or not you should be listing “making […]
• EP 147 – On Choice and Employer Brand November 4, 2019
  When was the last time you asked yourself, “how are candidates making a choice?” Or “if I am asking people to choose my brand, what are they basing that choice on?” It seems funny that it almost never comes up. Because the means by which human beings make choices, be they about food, mates and […]
• EP 146 – Make Your Employer Brand Stick October 28, 2019
  Your employer brand isn’t your EVP. It isn’t your media plan. It isn’t your video, social media or advocacy strategies. It’s about what the staff says about what it’s like to work there. In this episode, we breakdown the three phases of every good employer brand strategy and how to make it really stick. Find […]
• EP 145 – The Junk Drawer Episode (Vol 2) October 21, 2019
  We did it a year and a half ago and as we approach the end of year three, its time to clear out the notes and half-baked ideas to create a clean desk to begin year four. From attribution, metrics, behavior change and all things in between, thank you for listening. Show Notes:Andrew Gadomski’s article […]
• EP 144 – Does Salary Matter? October 14, 2019
  All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more transparent (and therefore similar), does a few bucks one way or the other really matter? The answer may surprise you. Find me:HireConf – NYCRecruitcon – NashvilleEmployer Brand Headlines […]
• EP 143 – Is Your Employer Branding Working? October 7, 2019
  Desc Okay, okay. You know employer brand is important as a means of attracting and hiring the great talent your business needs to grow. You’ve invested time and energy (and money!) establishing and promoting that brand, but… But… How do you know it’s really working? That’s what we’ll talk about in this week’s episode! Find […]