Tag: marketing

Take a Poll: Your Marketing Strategy Process

Do you have a process or method for creating a new marketing strategy? I’d like to see what others are doing. I’m not asking anyone to reveal anything…

How To Get Anyone To Get Involved In Your Website

If you haven’t read Pixels and Pill’s post on the Challenges of Getting People Involved on Your Website, you should go get acclimated (and really, why aren’t you…

Panic at Twitter Point

So Twitter finally turned on promoted tweets within your feed (It took them long enough). But that hasn’t stopped everyone from freaking out about it. I’ll just spoil…

What’s The Deal With Google Plus?

Chances are that if you were looking for an invitation to Google Plus, you’ve gotten one by now, right? Google doesn’t seem to be playing that Disney-game of…

The Full Truth About Social Media

I’m gonna stop the song and dance about social media and how pharma can use it, because we’re all struggling with a mostly unspoken issue. As marketers, we…

Sermo, Meet Mark Zuckerberg

So, if you’re paying attention, it looks like our friend Sermo is having a bad couple of weeks. Sermo is a “publisher” or purveyor of a web site, somewhat like…

Small, local and completely measurable

Last week, some of our staff did a download from their trip to SXSW. We sent four people, looking at four different areas of tech and marketing, both…

The Real First Rule of Marketing Is…

If you don’t follow @jowyang, you probably should. He’s not pharma, but he’s been a guy I’ve followed in the web strategy world for years now. He’s got…

I Was Wrong: Facebook Doesn’t Hate Pharma, Facebook Hates the FDA

Everyone’s got their lab coats in a twist because Facebook has finally stopped flirting with the idea of enabling comments and likes for all Pages and just kisses…

The Real Reason a Hospital Would Twitter (or Facebook)

In Health Care Communication News, Chris Boyer lists 5 mistakes hospitals make with social media. Don’t participate enough Participating too much Confusing social marketing with traditional marketing Try…

Giants Roam These Grounds

Something occurred to me on the train this morning (yes, I spend my morning commute thinking about what to post here. If it helps, I spend my evening…

Yes, a Post About Pharma Social Media

Some of you are waiting for the feds to issue guidelines on what pharma can do in the social media (in my mind, you’re building forts make of…

What Will HC/Pharma Learn from the Pew Report?

So by now you’ve glanced at the Pew Internet report on the connection of social media to health care (“The Social Life of Information, 2011”). The headlines have…

The Name of the Game

Morning! I just got back from two days worth of conversations about an integrated insurance company/provider network (no fair guessing who) and after talking to a dozen people…

What’s left to talk about?!

@rohal asks if there’s anything left to talk about in digital pharma marketing. So I made a list (off the top of my head): Is there a medium in which…

“You mean it’s like a game?” “Isn’t everything?”

Blah blah blah gamification of health care and applications. Blah blah blah excite the user, they don’t know they’re learning. Blah blah blah radical new way to think…