Tag: marketing
What percentage of your conversations center around your budget? More than 20%? More than 50%? And are any of them about how you have too much money to…
Do you have a process or method for creating a new marketing strategy? I’d like to see what others are doing. I’m not asking anyone to reveal anything…
If you haven’t read Pixels and Pill’s post on the Challenges of Getting People Involved on Your Website, you should go get acclimated (and really, why aren’t you…
So Twitter finally turned on promoted tweets within your feed (It took them long enough). But that hasn’t stopped everyone from freaking out about it. I’ll just spoil…
Chances are that if you were looking for an invitation to Google Plus, you’ve gotten one by now, right? Google doesn’t seem to be playing that Disney-game of…
I’m gonna stop the song and dance about social media and how pharma can use it, because we’re all struggling with a mostly unspoken issue. As marketers, we…
So, if you’re paying attention, it looks like our friend Sermo is having a bad couple of weeks. Sermo is a “publisher” or purveyor of a web site, somewhat like…
Last week, some of our staff did a download from their trip to SXSW. We sent four people, looking at four different areas of tech and marketing, both…
If you don’t follow @jowyang, you probably should. He’s not pharma, but he’s been a guy I’ve followed in the web strategy world for years now. He’s got…
Everyone’s got their lab coats in a twist because Facebook has finally stopped flirting with the idea of enabling comments and likes for all Pages and just kisses…
In Health Care Communication News, Chris Boyer lists 5 mistakes hospitals make with social media. Don’t participate enough Participating too much Confusing social marketing with traditional marketing Try…
Something occurred to me on the train this morning (yes, I spend my morning commute thinking about what to post here. If it helps, I spend my evening…
Some of you are waiting for the feds to issue guidelines on what pharma can do in the social media (in my mind, you’re building forts make of…
So by now you’ve glanced at the Pew Internet report on the connection of social media to health care (“The Social Life of Information, 2011”). The headlines have…
Morning! I just got back from two days worth of conversations about an integrated insurance company/provider network (no fair guessing who) and after talking to a dozen people…
@rohal asks if there’s anything left to talk about in digital pharma marketing. So I made a list (off the top of my head): Is there a medium in which…
Blah blah blah gamification of health care and applications. Blah blah blah excite the user, they don’t know they’re learning. Blah blah blah radical new way to think…