SaltLab

The Talent Cast

• EP 186 – All Employer Branding Is Local August 3, 2020
  We are seeing the end of “monolithic employer brands,” concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your brand has more meaning. Show notes: Talent Chooses You: Hire Better with Employer Branding […]
• EP 185 – Beyond Increments July 27, 2020
  In the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differently. Have we changed our own processes the same way? Or are we still tweaking and optimizing? If the world is 100% different, why aren’t we? Show notes: Talent Chooses You: Hire Better with […]
• EP 184 – Employer Brand? Or People Brand? July 20, 2020
  I’m seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you’ve built all your metrics and value around filling the top of the funnel, not having much of a recruiting funnel makes employer brand redundant. We all know employer brand is […]
• EP 183 – Is Employer Brand Evolving? July 13, 2020
  Last year, employer brand was the buzz word, but where is the buzz now? Given a year or three to consider and implement employer branding strategies, where has employer brand landed as a corporate function?  Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle […]
• EP 182 – Chicken or the Egg? July 6, 2020
  The age old question: where should employer branding live? TA? Marketing? Comms? Like the “chicken or the egg” question, the answer involves a lot of evolution… Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on […]
• EP 181 – Who’s In Charge? June 29, 2020
  Leadership determines the strategic direction of the company, and staff make it happen, right? Right? Lately, it sure seems like employees are having a lot more say in what the company is (and isn’t) okay with. So who’s really in charge? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon […]
• EP 180 – Taking a Stand June 22, 2020
  Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something. And while that sounds terrifying (trust me, I know), the opportunity it presents is absolutely amazing. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon […]
• EP 179 – What Is Employer Brand For? June 15, 2020
  It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the “swag maven,” you need to answer the question right. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on […]
• EP 178 – Fan Fiction and Brand Universes June 8, 2020
  Some stories are so engaging and attractive that other people extend them, telling stories you never envisioned.  Which, to be fair, is what you should want from your employer brand. Show notes: Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery. Get yours on […]
• Ep 177 – You Can’t Party at Lolla Anymore (with Rob Stevenson) June 1, 2020
  For those of you old enough to remember, there was a time when music came on vinyl (sit down old man!). There was a thing (mostly in the punk world) called a “split single,” where two bands who were friends would each take a side of the single. In a similar punk spirit, Rob Stevenson […]