Tag: Social media
There has been a lot of speculation since it was announced this summer as to why Twitter was embedded so deeply into the new iOS5. Actually, the speculation…
It is tempting to look at CRM and say “we now have collected a lot of structured data about many/most HCPs… So I wonder what other interesting data…
While doing some work for a client, I ended up putting together a rough outline of what kinds of technological platform shifts we can expect to see in…
So Twitter finally turned on promoted tweets within your feed (It took them long enough). But that hasn’t stopped everyone from freaking out about it. I’ll just spoil…
So I’m putting some research together for a project and something hit me. Something I probably saw, read, or even thought before but I felt the need to…
Chances are that if you were looking for an invitation to Google Plus, you’ve gotten one by now, right? Google doesn’t seem to be playing that Disney-game of…
Over at pharmastrategyblog.com, the question was raised: Should Pharma/Biotech even bother with social media? “…social media is about engagement and sharing; dealing with the challenges of unhappy patients…
To best explain what kind of conference this was, I saw a lot of corporate Dell laptops and pretty much Apple products (except ipads and iphones). No geeks, not…
Over on KevinMD.com, Dr. Eytan put together a quick survey of doctors on Sermo about HCP attitudes about social media. It would seem that HCPs are not interested…
I’m gonna stop the song and dance about social media and how pharma can use it, because we’re all struggling with a mostly unspoken issue. As marketers, we…
It’s not the setup to an off-color joke (though, to be frank, it certainly could be at this point), its a way of thinking about how different types…
So, if you’re paying attention, it looks like our friend Sermo is having a bad couple of weeks. Sermo is a “publisher” or purveyor of a web site, somewhat like…
I’ll just let you in on a little secret. I’m not the best when it comes to managing my finances. It seems like a lot of work for…
Today in MarketingProfs, an article about how the “human voice” in social media builds customer relationships. I’ll just file that under “DUH” again (this folder is getting kinda…
This week has been crazy, so a link I wanted to post last week has been delayed until this week. Sigh. Anyway, according to the Social Doctor, Doctor’s…
Everyone’s got their lab coats in a twist because Facebook has finally stopped flirting with the idea of enabling comments and likes for all Pages and just kisses…
In Health Care Communication News, Chris Boyer lists 5 mistakes hospitals make with social media. Don’t participate enough Participating too much Confusing social marketing with traditional marketing Try…
Some of you are waiting for the feds to issue guidelines on what pharma can do in the social media (in my mind, you’re building forts make of…
@rohal asks if there’s anything left to talk about in digital pharma marketing. So I made a list (off the top of my head): Is there a medium in which…