Tag: Social media

Why Twitter Isn’t Facebook

There has been a lot of speculation since it was announced this summer as to why Twitter was embedded so deeply into the new iOS5. Actually, the speculation…

Pharma CRM and Social: Um, No. But…

It is tempting to look at CRM and say “we now have collected a lot of structured data about many/most HCPs… So I wonder what other interesting data…

Our Tech Outlook

While doing some work for a client, I ended up putting together a rough outline of what kinds of technological platform shifts we can expect to see in…

Panic at Twitter Point

So Twitter finally turned on promoted tweets within your feed (It took them long enough). But that hasn’t stopped everyone from freaking out about it. I’ll just spoil…

Social and Mobile: The Beast With Two Heads

So I’m putting some research together for a project and something hit me. Something I probably saw, read, or even thought before but I felt the need to…

What’s The Deal With Google Plus?

Chances are that if you were looking for an invitation to Google Plus, you’ve gotten one by now, right? Google doesn’t seem to be playing that Disney-game of…

Should We Bother?

Over at pharmastrategyblog.com, the question was raised: Should Pharma/Biotech even bother with social media? “…social media is about engagement and sharing; dealing with the challenges of unhappy patients…

What you missed at the Life Science CRM Forum

To best explain what kind of conference this was, I saw a lot of corporate Dell laptops and pretty much Apple products (except ipads and iphones). No geeks, not…

Is There A Wall Between HCPs and The Internet?

Over on KevinMD.com, Dr. Eytan put together a quick survey of doctors on Sermo about HCP attitudes about social media. It would seem that HCPs are not interested…

The Full Truth About Social Media

I’m gonna stop the song and dance about social media and how pharma can use it, because we’re all struggling with a mostly unspoken issue. As marketers, we…

What’s The Difference Between A Doctor and a Politician?

It’s not the setup to an off-color joke (though, to be frank, it certainly could be at this point), its a way of thinking about how different types…

Sermo, Meet Mark Zuckerberg

So, if you’re paying attention, it looks like our friend Sermo is having a bad couple of weeks. Sermo is a “publisher” or purveyor of a web site, somewhat like…

I Thought People Were Only Interested In Themselves…

I’ll just let you in on a little secret. I’m not the best when it comes to managing my finances. It seems like a lot of work for…

Social Media Is All About “Finding The Voice.” Are You Listening, Pharma?

Today in MarketingProfs, an article about how the “human voice” in social media builds customer relationships. I’ll just file that under “DUH” again (this folder is getting kinda…

Who’s on first? Probably Facebook.

This week has been crazy, so a link I wanted to post last week has been delayed until this week.  Sigh.  Anyway, according to the Social Doctor, Doctor’s…

I Was Wrong: Facebook Doesn’t Hate Pharma, Facebook Hates the FDA

Everyone’s got their lab coats in a twist because Facebook has finally stopped flirting with the idea of enabling comments and likes for all Pages and just kisses…

The Real Reason a Hospital Would Twitter (or Facebook)

In Health Care Communication News, Chris Boyer lists 5 mistakes hospitals make with social media. Don’t participate enough Participating too much Confusing social marketing with traditional marketing Try…

Yes, a Post About Pharma Social Media

Some of you are waiting for the feds to issue guidelines on what pharma can do in the social media (in my mind, you’re building forts make of…

What’s left to talk about?!

@rohal asks if there’s anything left to talk about in digital pharma marketing. So I made a list (off the top of my head): Is there a medium in which…