Tag: strategy
It’s hard to envision a conference these days without a mobile event app. It’s become de rigueur to offer people some mobile connection to the conference, the vendors…
Do you have a process or method for creating a new marketing strategy? I’d like to see what others are doing. I’m not asking anyone to reveal anything…
So I’ve been reading a slew of books about strategy. Why? well, mostly because I feel like there’s this gap between academic strategy (Porter, Mintzberg, et al) and…
I’m gonna stop the song and dance about social media and how pharma can use it, because we’re all struggling with a mostly unspoken issue. As marketers, we…
When the gods of marketing sent down their stone tablets (since they were marketing gods, they expensed the marble and had a lavish party; Kanye showed up) to…
Today in MarketingProfs, an article about how the “human voice” in social media builds customer relationships. I’ll just file that under “DUH” again (this folder is getting kinda…
In Health Care Communication News, Chris Boyer lists 5 mistakes hospitals make with social media. Don’t participate enough Participating too much Confusing social marketing with traditional marketing Try…
Some of you are waiting for the feds to issue guidelines on what pharma can do in the social media (in my mind, you’re building forts make of…
Morning! I just got back from two days worth of conversations about an integrated insurance company/provider network (no fair guessing who) and after talking to a dozen people…