SaltLab

The Talent Cast

• EP 088 – Uncertainty Kills September 17, 2018
  Who says “no” to their dream job?! But that’s what people do every day, all because they don’t know enough about the job, team, boss or company and are forced to walk away, regardless of how great the role might be. So if you want your recruiting team to work better, do everything you can […]
• EP 087 – How To Measure Your Employer Brand September 10, 2018
  How do you measure something that only exists in other people’s minds? And how do you set your metrics up so that your boss actually understands what you do and what your value is? Show notes: Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Talent Brand Alliance Talent Management Alliance’ […]
• EP 086 – Employer Brand As Infinite Game September 3, 2018
  The hardest and most satisfying games to play are those without a clear way of keeping score, without start and stop times. You play to get better, not to win. This sure sounds like an employer brand to me. Show notes: Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Talent […]
• EP 085 – And The Kitchen Sink June 25, 2018
  Before we head off to summer break to recharge the podcast’s batteries, here are all my notes and ideas that didn’t quite make it as full episodes. This episode is chock full of concepts and perspectives, clearing the way for a whole new set of episodes in September. Here are the collected notes: Is employee […]
• EP 084 – Being Different Is Entirely The Point June 18, 2018
  Everything about our industry is geared towards the middle: don’t do anything too different or clever with your job descriptions because you’ll alienate someone, maximize audience and reach (even if you’ll never hire that person), focus on the widest possible net, etc. Which is why you you can’t compete. Turns out that a strong employer […]
• EP 083 – Closing Candidates with Employer Brand June 11, 2018
  Your employer brand isn’t just about attracting people at the top of the funnel, or getting them to accept your InMail request. It permeates every level of the talent funnel. So if you don’t know how to engage with your employer brand properly, it doesn’t matter how hot your brand is, you will be wondering […]
• EP 082 – The Only Recruiting Metric That Matters June 4, 2018
  We are awash in recruiting metrics being spewed out from out ATS, our media tools, our social tools, our magic metrics tools, etc. But that are almost all worthless. There is only one single metric that you need to care about because its the only metric the business cares about. If you understand it, there’s […]
• EP 081 – The End of Applications May 28, 2018
  Everything in your recruiting ecosystem (tech stack, processes, people… EVERYTHING) is predicated on getting the application: the thing EVERY CANDIDATE HATES. Sorry… I got wound up. Anyway, its time to kill the very idea of the application since you don’t really even need it. Show Notes: The Employer Brand Podcast Chad and Cheese Podcast CareerArc […]
• EP 080 – Better Job Postings May 21, 2018
  Just because everyone knows job posts suck doesn’t mean you have the excuse to suck. In fact, the company that writes better job posts can increase the quality and quantity of applicants, change the diversity of applicants, and facilitate far better interviews. No, really. In this (surprisingly long and detailed) podcast, we break down exactly […]
• EP 079 – Boxing or Dancing May 14, 2018
  In North America, unemployment is so low, it’s statistically zero. And every single one of us is desperate to hire talent. So when we are in such dangerous straights, do we take an antagonistic approach to recruiting and hiring? I’m no Sun Tzu, but when your opponent is strong, it makes no sense to fight. […]