SaltLab

The Talent Cast

• EP 110 – The Recruiting Never Stops February 18, 2019
  If you think your jobs is to put butts in seats, your job ends the second that your hire shows up for work. But that’s old world thinking. We live in a world in which we are perpetually recruiting, not to join a company, but to be engaged at work, to join a project, to […]
• EP 109 – Choice and Confidence February 11, 2019
  You’d think offering candidates lots of choices would attract and close more offers. But that’s not how it works. People think they want choice, but what they really want is certainty. Which means a recruiter should be focused on lowering uncertainty, not adding more choices. Show notes:Go get my free ebook!Talent Brand Summit in Austin […]
• EP 108 – Marie Kondo for Your Employer Brand February 4, 2019
  In the spirit of the patron saint of filling resale shops, we ask what Marie Kondo can tell us about approaching our recruitment marketing and employer brand tactics. Show notes:Talent Brand Summit in Austin (Mar) :: ERE (April) ::SHRM Talent (April) :: Yello User Conference (May) :: Transform (June) :: RecFest (July) :: Employer Brand […]
• EP 107 – The Smallest Is The Biggest January 28, 2019
  For all the work you put into your employer brand, the most important part isn’t leadership buy-in, creative tagline or campaigns. It has nothing to do with what you say, but everything with what you do. And that’s the hardest lesson to learn. Show notes:Talent Brand Summit in Austin (Mar) :: Employer Brand Manifesto :: […]
• EP 106 – The Woke Employer Brand January 21, 2019
  I’m certain that when I say the word “woke” I sound like an ass, but the new Gillette commercial has really forced us all to ask ourselves, “how woke should and can my employer brand be?” And that’s what we’ll talk about today. Lots of shoutouts in this one, specifically Scott Leach @sch0tt (for suggesting […]
• EP 105 – How to Change Recruiting’s Mind About Employer Brand January 14, 2019
  When it comes to employer branding, the last holdouts who refuse who play along with you are the ones who most benefit from it. Aren’t we a crazy species? So how do you get recruiter’s to embrace these new ways of thinking? How do you get them to change their habits and do things differently? […]
• EP 104 – Culture Is Not Employer Brand January 7, 2019
  HTML It’s easy to get confused when we don’ take the time to define our terms, but you can’t swap out your employer brand for your culture. Why? Aside from the fact that they are different things, come from different places and are changed in different ways? Well, you’ll have to just listen to find […]
• EP 103 – The Next Five Minutes December 31, 2018
  Welcome to the new year! Resolutions suck, but that doesn’t mean this isn’t a great time to make change happen. The trick isn’t focus on a big hairy audacious goal, but to build better habits that lead you to doing amazing things! Show notes: Thank you (in no order) to Elena Valentine and Abby Cheeseman, […]
• EP 102 – The Wrong Question December 24, 2018
  If you’re focused on being seen as a great place to work, as being an attractive employer, as having a string employer brand, you are asking yourself the wrong question to win the fight for talent. What’s the right question? Tune in and find out. Show notes:Talent Brand Summit in Austin (Mar)Social Recruiting Summit in […]
• EP 101 – 2019 Predictions December 17, 2018
  In this episode, I pretend I can see the future! Also, if you want that $200 discount code to the Talent Brand Summit in Austin this Spring, just let me know! Show notes:Talent Brand Summit in Austin (Mar) Social Recruiting Summit in Atlanta (Jan)Employer Brand ManifestoI can help your solve your messiest recruiting problems with […]