SaltLab

The Talent Cast

• EP 096 – The Optimization Trap November 12, 2018
  Getting better is great. Sometimes, as we explore and experiment with recruiting and employer branding ideas, focusing on getting a little better might be all we can shoot for. But an over-reliance on optimization, the 2%, 3%, 5% increases year of year of our channels and tactics, leads to stagnation. The best way to ensure […]
• EP 095 – Who Is Your Competition? November 5, 2018
  How many people think you are competing with Google/Facebook for dev talent? You’re nuts, but you’re not alone. So many companies consider Google/Facebook/Amazon/et al as competition for talent, but miss their real competition. In this episode, we think through the question of who your real competition is so you can evaluate your own employer brand […]
• EP 094 – Let’s Get Emotional About Your Employer Brand October 29, 2018
  If Maya Angelou was right, and people don’t remember what you say as much as how you made them feel, why aren’t we striving to make truly emotional employer brand messages? Why aren’t we trying to make candidates feel something? Show notes: Read the Employer Brand Manifesto on LinkedIn Employer Brand Consulting Book me for […]
• EP 093 – The Employer Brand Manifesto October 22, 2018
  Why an employer brand manifesto? There’s a reason employer brand people feel like a person without a country, not quite fitting into recruiting or marketing, but needing to influence both. In this episode, I try to plant a flag, defining the EB pro’s value (to ourselves and our employers), and start to see how employer […]
• EP 092 – Plumbers and Architects October 15, 2018
  Managing an employer brand usually makes you feel more like a plumber than an architect. Spoiler: the plumber has more impact on the shape of things than the architect. Show notes: Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance My latest article at Proactive […]
• EP 091 – Employer Brand for Employees October 8, 2018
  99% of all employer brand conversations are about recruiters, candidates and hiring managers. Um… how did we forget employees!? Not only are they the backbone and living embodiment of the brand, they are directly impacted by it. Show notes: I can help you solve your employer brand issues Book me for speaking engagements on employer […]
• EP 090 – Cast Offs October 1, 2018
  Every day, you are collecting resumes from hundreds or thousands of people thinking this is their dream job, even though most won’t get so much as a phone call. If I ran a business where I annoyed and disappointed so many potential customers, I’d find that concerning. Wouldn’t you? Show notes: Proactive Talent Book me […]
• EP 089 – When It’s Worth Sharing September 24, 2018
  How often should you email or reach out to your talent pool? I don’t know, how often do you call your best friend? Its such a crazy question, but we hear it more and more. In this episode, I try and flip over the apple-cart of content cadences and communication planning. Show notes: Proactive Talent […]
• EP 088 – Uncertainty Kills September 17, 2018
  Who says “no” to their dream job?! But that’s what people do every day, all because they don’t know enough about the job, team, boss or company and are forced to walk away, regardless of how great the role might be. So if you want your recruiting team to work better, do everything you can […]
• EP 087 – How To Measure Your Employer Brand September 10, 2018
  How do you measure something that only exists in other people’s minds? And how do you set your metrics up so that your boss actually understands what you do and what your value is? Show notes: Employer Brand Consulting Book me for speaking engagements on employer brand and recruitment marketing Talent Brand Alliance Talent Management […]