There’s only 18 million OTHER BUSINESSES in the US (alone!) right now. I’m sure most people can identify who you are, what you do and why you are different from the other 17,999,999 businesses, right?

Or not.

It’s a very very crowded world. And chances are, no one knows who you are, let alone what you do, why you do it, and why you are any different.

Which is why you invest in an employer brand: to stand out in a crowded field, to show the world how you are clearly different.

Or you could just blend in.