Managing and investing in one’s employer brand is no longer something only big companies do. Every company has become acutely very aware of how important communicating and cultivating their employer brand is. Especially in attracting, engaging and even retaining talent.
A company with a weak brand spends more money to get the attention of candidates and spends more time convincing them to sign up. Things will only get worse as talent shortages increase.
This trend is only going to become more obvious as we start to realize that the coronavirus has left us in a new normal. Where companies embrace remote work more deeply they can now hire great talent to work from anywhere. That also means that great talent can work at any company anywhere. When a candidate can apply to 20 million companies, why would they even think about yours?