So many companies treat employer brand like a “fluffy bunny” idea. It isn’t.

Your employer brand is a functional business asset. So treat it like one.

That means getting serious about metrics and data.

In this handbook, you’ll see all the various data points you can collect to show your brand’s value or fine tune your strategy. Filled with examples and step-by-step guides on how to build your own actionable dashboards.

Available September 7, 2020. Pre-order on Amazon.