The Talent Cast

• EP 158 – Lean Into the Suck with Elena Valentine January 20, 2020
  In this long conversation with the one and only Elena Valentine, we get into what employer branding means, branding fan fiction, telling better stories and all sorts of other goodies. Don’t miss this one! Show notes:What?! You don’t know Elena Valentine?! Twitter, Skill Scout, LinkedInHere’s that article on Ottowa bus drivers she mentionedSign up for […]
• EP 157 – Useless Facts January 13, 2020
  To quote the one and only David Byrne (of Talking Heads, duh): “Facts are simple and facts are straightFacts are lazy and facts are lateFacts all come with points of viewFacts don’t do what I want them to” Go to any career site and you’ll see facts. Oodles and oodles of facts that mostly tell […]
• EP 156 – The Expectations Game January 6, 2020
  It’s easy to attract attention, just promise them the moon. But if you want talent to engage and even stick around, you need to master something very different from attraction. You need to be an expert at the expectations game. Show notes:Sign up for my free newsletter on employer brand headlinesWant to ask me anything? […]
• EP 155 – No New Tale To Tell December 30, 2019
  Romeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad. As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and authentic in a world […]
• EP 154 – Why Employer Brands Fail (Part Three) December 23, 2019
  There are six common, but rarely-discussed, reasons why a company’s employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we’ll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover “No care and feeding plan” and […]
• EP 153 – Why Employer Brands Fail (Part Two) December 16, 2019
  There are six common, but rarely-discussed, reasons why a company’s employer brand initiative (or project or function) will fail. In this three-part series, we’ll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover “reflects politics rather than reality ” and “poorly defined ownership.” […]
• EP 152 – Why Employer Brands Fail (Part One) December 9, 2019
  There are six common, but rarely-discussed, reasons why a company’s employer brand initiative (or project or function) will fail. In this three-part series, we’ll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover “poorly defined goals and intentions” and “built on the wrong […]
• EP 151 – The Integrated Employer Brand December 2, 2019
  The Hatfields and McCoys. The Capulets and Montagues. Cats and Dogs. Me and Decaf. Employer brand and marketing. These are the feuds that never seem to die. What might be missing from your employer brand is to end the madness and make better friends with the marketing team, not just to access their tools (and […]
• EP 150 – Employer Brand 101 November 25, 2019
  There are lots of articles (and a few books) that talk about the various work of employer branding within a company, but here is the the 101, the “here’s what it means to be an employer brand practitioner” you can hand your new staff or someone interested in switching roles to help them see beyond […]
• EP 149 – Content Creation for Employer Branding November 18, 2019
  Get your pen and paper out, folks! This is a deep dive into a tried and true process you can use to build a content creation machine that will help you build a steady stream of authentic, sharable content. And the best part? It’s effectively free. Yes, free. In this episode I reveal a process […]