Why is an employer brand important?
I am a total employer brand nerd. I talk about employer branding. I write about employer branding. I podcast about it. I sell it. And this question comes up a lot.
The “standard” answer is that a strong employer brand helps you attract more and better candidates. That it creates a “reason” or set of features as to why people should engage with you to learn more about what it is like to work there.
This answer sees employer branding as a magnet, a “pitch” to grab attention and create some alignment between what recruiters say and what the ads and content say.
But that’s not the right answer. Rather, while that reason is true, it is a deeply simplistic way to think about your employer brand.