Culture is a word that is used a lot these days, so much so that people seem to forget its meaning!
But, according to James Ellis, “It’s real, not just as a definition but as a concept. The problem becomes when we get it confused with what their brand is, the difference between their culture and brand, and how they interact.”
It’s a particularly tough challenge when you’re trying to define your organisation’s culture when all your teams seem to have their own cultures.
Ellis believes the best place to start is by defining the terms.
“Culture and brand have a clear relationship. We just don’t usually define it. Your employer brand is the individual perception of what people think working for you is like. It happens in a multitude of peoples’ brains. How they see your brand isn’t something you can change, but you can shape how they see it. There are factors you can use to change their mind, adding information to their existing idea of your brand.”