Look around. How many people around you are wearing headphones right now? Have you noticed how many people are walking around your office with various flavors of earphones and airpods and isolating headphones? The market for speakers, be they wireless, smart, or otherwise has exploded. By itself, Spotify has more than 217 million customers, and you can add in millions more who listen to Pandora, Apple Music, and Tidal music services. And there are 750,000 podcasts being published, with more than 50 percent of all Americans having listened to a podcast, 90 million over the last month.
While everyone is racing to compete in video, we may miss an opportunity to brand our companies using audio.
You might not have thought about it, but there are abundant opportunities for you to market your employer brand and job opportunities in an audio format. Maybe you have job ads on Pandora. Or run an ad in front of other people’s videos. Maybe you’re talking up your curated team playlist on Spotify. Maybe you’re sponsoring a podcast. Maybe you have your own podcast. Or, videos talking about your company, such as onboarding videos.
This isn’t a jingle, strictly speaking. This is a something different. Smaller and more obsequious, think of it as an audio tag.