If you haven’t already, THIS is the year to start taking video seriously, either as a way to attract attention, build a brand, or drive applicant action.

And when everyone has a quality video camera in their pocket/bag, it becomes obvious that building a great recruiting video isn’t about tech and tools. It’s about telling a story, something that connects, resonates, engages, differentiates and drives action.

Which may actually be harder. Uh oh.

So let me help you with this little guide on what kinds of videos will make the most impact for your situation. Let’s skip the semi-generic “day in the life” video or “a message from leadership that legal wrote” and focus on messaging that will attract the kinds of people you really want.

So, to paraphrase the preeminent philosophers of this century, tell me what kind of candidate you want, you really really want…

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