The Talent Cast

• EP 099 – I Hate Facebook / Advertising Is Not Marketing December 3, 2018
  It’s been a rough week for Facebook, and all of the advertising market. This wouldn’t be so much of an issue if so many recruitment and talent leaders weren’t confusing advertising and marketing. They aren’t the same. So here’s my chance to scare you away from over-indexing and over-investing on ads and focus more on […]
• EP 098 – When It Gets Quiet November 26, 2018
  This is an epic opportunity! Between Thanksgiving and New Years, things get much slower. The pace of new requisitions dries up and it’s time to think about the holiday party or next year’s planning and budgeting. This is when you need to identify and launch that one program you never have time to get to, […]
• EP 097 – Your Employer Brand IS Your Brand November 19, 2018
  I know that the consumer marketing team gets all the money and attention. But should they? Can a case be made to say that your employer brand is more important than consumer marketing? Or at least that the employer brand is the beating heart of all other marketing efforts? I think so. So take a […]
• EP 096 – The Optimization Trap November 12, 2018
  Getting better is great. Sometimes, as we explore and experiment with recruiting and employer branding ideas, focusing on getting a little better might be all we can shoot for. But an over-reliance on optimization, the 2%, 3%, 5% increases year of year of our channels and tactics, leads to stagnation. The best way to ensure […]
• EP 095 – Who Is Your Competition? November 5, 2018
  How many people think you are competing with Google/Facebook for dev talent? You’re nuts, but you’re not alone. So many companies consider Google/Facebook/Amazon/et al as competition for talent, but miss their real competition. In this episode, we think through the question of who your real competition is so you can evaluate your own employer brand […]
• EP 094 – Let’s Get Emotional About Your Employer Brand October 29, 2018
  If Maya Angelou was right, and people don’t remember what you say as much as how you made them feel, why aren’t we striving to make truly emotional employer brand messages? Why aren’t we trying to make candidates feel something? Show notes: Read the Employer Brand Manifesto on LinkedIn Employer Brand Consulting Book me for […]
• EP 093 – The Employer Brand Manifesto October 22, 2018
  Why an employer brand manifesto? There’s a reason employer brand people feel like a person without a country, not quite fitting into recruiting or marketing, but needing to influence both. In this episode, I try to plant a flag, defining the EB pro’s value (to ourselves and our employers), and start to see how employer […]
• EP 092 – Plumbers and Architects October 15, 2018
  Managing an employer brand usually makes you feel more like a plumber than an architect. Spoiler: the plumber has more impact on the shape of things than the architect. Show notes: Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance My latest article at Proactive […]
• EP 091 – Employer Brand for Employees October 8, 2018
  99% of all employer brand conversations are about recruiters, candidates and hiring managers. Um… how did we forget employees!? Not only are they the backbone and living embodiment of the brand, they are directly impacted by it. Show notes: I can help you solve your employer brand issues Book me for speaking engagements on employer […]
• EP 090 – Cast Offs October 1, 2018
  Every day, you are collecting resumes from hundreds or thousands of people thinking this is their dream job, even though most won’t get so much as a phone call. If I ran a business where I annoyed and disappointed so many potential customers, I’d find that concerning. Wouldn’t you? Show notes: Proactive Talent Book me […]