The Talent Cast

• EP 182 – Chicken or the Egg? July 6, 2020
  The age old question: where should employer branding live? TA? Marketing? Comms? Like the “chicken or the egg” question, the answer involves a lot of evolution… Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on […]
• EP 181 – Who’s In Charge? June 29, 2020
  Leadership determines the strategic direction of the company, and staff make it happen, right? Right? Lately, it sure seems like employees are having a lot more say in what the company is (and isn’t) okay with. So who’s really in charge? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon […]
• EP 180 – Taking a Stand June 22, 2020
  Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something. And while that sounds terrifying (trust me, I know), the opportunity it presents is absolutely amazing. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon […]
• EP 179 – What Is Employer Brand For? June 15, 2020
  It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the “swag maven,” you need to answer the question right. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on […]
• EP 178 – Fan Fiction and Brand Universes June 8, 2020
  Some stories are so engaging and attractive that other people extend them, telling stories you never envisioned.  Which, to be fair, is what you should want from your employer brand. Show notes: Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery. Get yours on […]
• Ep 177 – You Can’t Party at Lolla Anymore (with Rob Stevenson) June 1, 2020
  For those of you old enough to remember, there was a time when music came on vinyl (sit down old man!). There was a thing (mostly in the punk world) called a “split single,” where two bands who were friends would each take a side of the single. In a similar punk spirit, Rob Stevenson […]
• EP 176 – Taking Your Employer Brand Beyond the Obvious May 25, 2020
  Call it “employer blanding” or even “the sea of sameness,” but there’s a valid reason to think all employer brands look and feel the same. But that’s not a rule or anything. The trick is learning how to push beyond the obvious to understand your talent targets and offer them something far more meaningful than […]
• EP 175 – The Impossible Employer Brand Metric May 18, 2020
  Let us be blunt: the metrics we often use (time to fill, funnel conversion rates, quality of hire, cost per hire, etc) are… imprecise. And to be even more blunt, they aren’t the kind of metrics that anyone outside of TA cares about. But what if there was one metric that every leader in every […]
• EP 174 – Creative vs Position May 11, 2020
  We all strive to build brand messages that stand out, that stick in people’s minds long after they have been seen. So, how do you make that happen? Your instinct might be to ratchet up the creativity, to focus on making something unusual or with exceptional amounts of polish. But I’d suggest that better brand […]
• EP 173 – Finite and Infinite May 4, 2020
  Most recruiting functions work (and treat candidates) as if there’s always more fish in the sea. They act as if there are an unlimited supply of candidates, so their job is to just find more. But what about in circumstances where there is a fixed number of potential candidates? Aerospace engineers with security clearance, clinical […]