The Talent Cast

• EP 084 – Being Different Is Entirely The Point June 18, 2018
  Everything about our industry is geared towards the middle: don’t do anything too different or clever with your job descriptions because you’ll alienate someone, maximize audience and reach (even if you’ll never hire that person), focus on the widest possible net, etc. Which is why you you can’t compete. Turns out that a strong employer […]
• EP 083 – Closing Candidates with Employer Brand June 11, 2018
  Your employer brand isn’t just about attracting people at the top of the funnel, or getting them to accept your InMail request. It permeates every level of the talent funnel. So if you don’t know how to engage with your employer brand properly, it doesn’t matter how hot your brand is, you will be wondering […]
• EP 082 – The Only Recruiting Metric That Matters June 4, 2018
  We are awash in recruiting metrics being spewed out from out ATS, our media tools, our social tools, our magic metrics tools, etc. But that are almost all worthless. There is only one single metric that you need to care about because its the only metric the business cares about. If you understand it, there’s […]
• EP 081 – The End of Applications May 28, 2018
  Everything in your recruiting ecosystem (tech stack, processes, people… EVERYTHING) is predicated on getting the application: the thing EVERY CANDIDATE HATES. Sorry… I got wound up. Anyway, its time to kill the very idea of the application since you don’t really even need it. Show Notes: The Employer Brand Podcast Chad and Cheese Podcast CareerArc […]
• EP 080 – Better Job Postings May 21, 2018
  Just because everyone knows job posts suck doesn’t mean you have the excuse to suck. In fact, the company that writes better job posts can increase the quality and quantity of applicants, change the diversity of applicants, and facilitate far better interviews. No, really. In this (surprisingly long and detailed) podcast, we break down exactly […]
• EP 079 – Boxing or Dancing May 14, 2018
  In North America, unemployment is so low, it’s statistically zero. And every single one of us is desperate to hire talent. So when we are in such dangerous straights, do we take an antagonistic approach to recruiting and hiring? I’m no Sun Tzu, but when your opponent is strong, it makes no sense to fight. […]
• EP 078 – The Best Network Wins May 7, 2018
  The thing that differentiates a company that has moved from 20th century recruiting to the 21st century is the focus not on the transactional, but on the long-term development of a network. Its the basis of a strong employer brand and the ability to find amazing talent in an instant. Show notes: Come see me […]
• EP 077 – Where Your Employer Brand Lives April 30, 2018
  Are you ready to invest in your employer brand? Where? How? A brand is made up of a myriad of impressing made well before someone starts looking for your job, so where do you focus? What you need is a map of all the ways your prospect is going to fall in love with you […]
• EP 076 – Storytelling for Recruiting April 23, 2018
  I know you think that if you make a video or write a nice story about your company, you are engaging in “storytelling” to recruit. Sorry. You’re not even close. Storytelling isn’t when you tell a story, it’s when the candidate can see themselves in a story, one where they are the hero, where they […]
• EP 075 – Serious Thoughts About Employer Brand April 16, 2018
  There are a lot of unspoken assumptions and ideas when it comes to employer branding. Here are two big ones: having a different conversation about jobs and nibbling around the edges. Show Notes: Talent Brand Summit I’ll be attending! I’m guesting at the MNTRN Webinar on April 18th Come see me speak at RecruitCon Come […]