The Talent Cast

• EP 076 – Storytelling for Recruiting April 23, 2018
  I know you think that if you make a video or write a nice story about your company, you are engaging in “storytelling” to recruit. Sorry. You’re not even close. Storytelling isn’t when you tell a story, it’s when the candidate can see themselves in a story, one where they are the hero, where they […]
• EP 075 – Serious Thoughts About Employer Brand April 16, 2018
  There are a lot of unspoken assumptions and ideas when it comes to employer branding. Here are two big ones: having a different conversation about jobs and nibbling around the edges. Show Notes: Talent Brand Summit I’ll be attending! I’m guesting at the MNTRN Webinar on April 18th Come see me speak at RecruitCon Come […]
• EP 074 – The End of the ATS (#ERERC Wrap-up) April 9, 2018
  After spending two days in sunnier-than-Chicago San Diego, I came away with the sense that the next big change in recruitment marketing is just about here: We’re about to make the ATS all-but-invisible to the candidate. Not dressing it up to look like a real web site, but completely eliminating it from the candidate experience. […]
• EP 073 – How To Manage Your Employer Brand April 2, 2018
  It’s so much more fun to think about designing and launching an employer brand than it is to think about maintenance, which might explain why so many companies are willing to take that concern off your hands for the right investment. But don’t abdicate your responsibility to keeping your employer brand strong and clear. In […]
• EP 072 – When We’re Not March 26, 2018
  The most common question about employer brand tends to completely miss the point of what an employer brand is and how it works. “How can I make my employer brand more [diverse, fun, exciting, energetic, collaborative, employee-focused, et al]?” The problem is that if you’re asking how to make your brand more X, its likely […]
• EP 071 – The Unsexy Employer Brand March 19, 2018
  Do you want a sexy employer brand? Me, too! Sadly, that’s just not in the cards for most of us. In a world with millions of brands, only a few can be considered sexy. But that’s fine. It turns out, not being the Posh/Becks (or your hot couple of the day) doesn’t keep you from […]
• Ep 070 – Stop Selling Jobs March 12, 2018
  Recruiters can get so focused on getting the tentative “yes,” that they don’t realize it’s a lie. That’s how you can get strung along by a candidate for weeks and months, a candidate who will likely never accept your offer. The answer to this isn’t obvious, but it is simple: Stop selling jobs. Rather than […]
• Ep 069 – The Future of Hiring Is Female March 5, 2018
  This isn’t about diversity for the sake of diversity. This isn’t about doing anyone any favors or even trying to “do good.” This is a purely business case on why your entire recruiting and hiring model needs to be scrapped in favor of a Women First model. Show notes: Inspired by Tom Peters and Cindy […]
• Ep 068 – Your Recruiting Funnel Is Lying To You (Meet The Talent Funnel) February 26, 2018
  A helpful way of seeing recruiting issues and evaluating solutions for years, the recruiting funnel is now completely broken. It forces your thinking into a transactional mode, which is not going to lead you to talent greatness. In this episode, published in conjunction with ERE Media, you’ll discover how your recruiting funnel has been lying […]
• Ep 067 – The Professional Candidate February 19, 2018
  Stop and think of everything you ask from a candidate: personal information, networks, referrals, experience, their time, their energy, sometimes their work? And for what, a chance at a job, maybe? Would you ever, as a professional anything, give up so much in return for so little? At the same time, you are desperate for […]